- Captify's Newly Appointed VP Partnerships, EMEA Relies On Words To Live By
Data & Programmatic Insider, Laurie Sullivan - Monday, October 12, 2020
"The harder you work, the luckier you get" is the best advi ...
- Facebook High On Consumer List For Spying On Users
Performance Marketing Insider, Laurie Sullivan - Monday, October 12, 2020
Data suggests that 85% of Americans believe big tech companies spy ...
- Google Chrome A Focus As Feds Eye Breakup Of Tech Giant's Businesses
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, October 11, 2020
Google Chrome has been targeted by federal and state prosecutors for alleg ...
- Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF Study
Performance Marketing Insider, Laurie Sullivan - Friday, October 9, 2020
The study found people were most willing to share health information abo ...
- Marketers Got Hyper-Relevant Advertising Messages Wrong, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 8, 2020
By tailoring ads that serve up on Microsoft Bing or Google on ...
- Yelp, Zillow Data Rank Best Suburbs To Escape Cities
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 9, 2020
People are searching for new places to live as many now wo ...
- Google Assistant Opens, Searches, Completes Functions In Mobile Apps Using Voice
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 8, 2020
Google announced this week the ability to open and search in Andro ...
- SEO Bias, Diversity Become Bigger Industry Issues
Performance Marketing Insider, Laurie Sullivan - Thursday, October 8, 2020
A survey by content marketing company NorthStar on the state of t ...
- OpenX Releases Data On Ad Placements, Budgets For The Holiday Season In A Year Of COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 7, 2020
Marketers have spent the last several months recalibrating their strategies to f ...
- IBM Watson Advertising Expands Suite, Makes Artificial Intelligence The Backbone
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 7, 2020
The capabilities allow brands to reach consumers under strict privacy guidelines. Nielse ...
- Supreme Court Weighs Future Software Case For Google And Oracle
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 7, 2020
The Supreme Court justices understand their decision in a copyright dispute betwe ...
- Google Set To Strike A Deal With French Government On News
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 7, 2020
Google is set to reach a deal to pay French publishers f ...
- Microsoft Helps SMBs Manage Campaigns Across Google, Facebook, Twitter, Instagram
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 7, 2020
AI becomes the foundation to the platform aimed at helping SMBs mana ...
- Uberall, Nextdoor Integrate To Boost 'Near Me' Marketing For Local Businesses
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 6, 2020
The companies say the partnership will allow businesses to build connections, strength ...
- Google's 'People Also Ask' Feature Grows In Importance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 6, 2020
Knowing the question words that trigger Google's 'People Also Ask' feature h ...
- Facebook, Amazon, Alphabet, Apple Have Monopoly Power, Democrats Recommend Changes
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 6, 2020
The House Judiciary subcommittee on antitrust released its findings and recommendations Tuesd ...
- Harry & David Finds Success With Cookieless Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 6, 2020
BritePool, MediaMath, and Sonobi have completed their first real-time test using t ...
- Performance Marketing, How Marketers Use It And What They Plan To Spend
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 6, 2020
The best performance-marketing channels are not always the most obvious, as surv ...
- Malicious Cloned Sites, Malvertising Put Publishers, Advertisers, Consumers At Risk
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 5, 2020
Cloned versions of banks such as HSBC and Paragon Bank as we ...
- GoDaddy Strengthens Ecommerce, Integrates With Instagram And Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 5, 2020
The move allows users of GoDaddy's Websites + Marketing platform to crea ...
- IAB Europe Reveals Advertisers With Programmatic In-House Models Are Declining
Data & Programmatic Insider, Laurie Sullivan - Monday, October 5, 2020
IAB Europe's Programmatic Advertising Spend Research reveals that revenue from programmatic ...
- Google's Jacquard Tag Recognizes Physical Gestures -- What Next?
Performance Marketing Insider, Laurie Sullivan - Monday, October 5, 2020
The Jacquard tag interprets movement and customizes it to the garments a ...
- TransUnion's Tru Optik Acquisition To Strengthen Cookieless Identity-Based Marketing, Reach Into CTV
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 2, 2020
Matt Spiegel, TransUnion EVP of marketing solutions, believes the two companies c ...
- Publishers Concerned About Exclusivity In Search With Google News Showcase
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 2, 2020
Google News Showcase "gives an exclusivity to certain publishers over others," sa ...
- Amazon Gains Product Searches, As Google Shares Continue To Fall
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 2, 2020
COVID-19 is changing ecommerce behavior more than first expected. Raymond James da ...
- Verizon Ventures, Microsoft's M12 Participate In $80M Cooler Screens Investment
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 5, 2020
The Cooler Screens technology, which can determine textually relevant ads or promotio ...
- AddThis Founder Hooman Radfar Launches Collective With $8.65 Million In Funding
Performance Marketing Insider, Laurie Sullivan - Friday, October 2, 2020
Hooman Radfar was an early investor in Uber, Hinge and Sweetgreen, a ...
- Google News Showcase In Search Launches For Publishers With $1 Billion Investment
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 1, 2020
The project will feature editorial curation from award-winning newsrooms to give tho ...
- Google Shares Exclusive Data On B2B Buyers' Emotional State, Spending Habits During COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 1, 2020
Buyers are looking for support and reassurance throughout the purchase process ...
- Bring On Halloween, Although Search Data Shows A Rocky Road
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 1, 2020
Many search marketers have geared up organic and paid-search campaigns. Data fr ...