- 3 Biggest Impacts On Business From COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 1, 2020
The biggest impacts on businesses revealed in a study from Catchpoint mig ...
- TikTok Core Algorithm Reportedly Stalling Sale Of U.S. Operations
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 1, 2020
Negotiations for the sale of TikTok's U.S. business have been blocked, a ...
- Bytedance Names Jack of Digital As TikTok Digital Ad Reseller In Pakistan
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 1, 2020
Bytedance has named
Jack of Digital as its reseller for TikTok digital ...
- McKinsey Framework For Online Learning
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 1, 2020
It's a tricky situation to ensure kids have the correct schooling. McKins ...
- SEMRush Study Finds Only 1% Overlap In Answers To Same Voice Queries
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 1, 2020
Interesting findings from SEMRush's latest voice research found Google Assistant, Siri, a ...
- Moz Plans Updates To Its Page Authority Algorithm
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 1, 2020
SEO-focused firm Moz made plans to update its Page Authority algorithm. H ...
- Zillow Opens A World Of Possibilities In TV Ad Campaign That Pulls In Search Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 31, 2020
The campaign by agency FIG takes people on a virtual journey ...
- Google Displays Image Licensing Details In Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 31, 2020
Several new features aim to help creators follow image licensing guidelines f ...
- How CenturyLink Sunday Internet Outage Impacted Advertising, Ecommerce
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 1, 2020
Early predictions suggested disruption of 3% to 5% of internet traffic, fr ...
- Google Adds Fees In U.K., Turkey, Austria: Cites Complexity, Taxes
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 1, 2020
Marketers using Google Ads in the U.K., Austria and Turkey will beg ...
- Verified Pre-Bid Data Offered To Media Buys Through InMarket, Location Sciences Partnership
Data & Programmatic Insider, Laurie Sullivan - Monday, August 31, 2020
InMarket executives say the company has become the first to integrate Locati ...
- Google Kids Space On Android, A Lifetime Branding Experience
Performance Marketing Insider, Laurie Sullivan - Monday, August 31, 2020
Can parents trust Google enough to commit to Kids Space -- mea ...
- Media Kitchen CEO Barry Lowenthal Talks TikTok
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 28, 2020
The Media Kitchen CEO discussed the pending sale of TikTok's U.S. asse ...
- IAB: The Impact Of COVID-19 On Data Spending
Performance Marketing Insider, Laurie Sullivan - Friday, August 28, 2020
COVID-19 has impacted the short- to mid-term marketing spend for marketers, b ...
- Google Shares Data: Agencies Fear Personally Identifiable Information Is Included In Reports
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 27, 2020
Some agency reps thought they imagined it. Others said they reported ...
- TikTok Bid: Walmart Reportedly Teams Up With Microsoft
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 27, 2020
In a surprise move to block bidders like Oracle, Walmart said ...
- Narrative Raises $8.5 Million
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 27, 2020
Narrative has raised $8.5 million in Series A funding and plans to laun ...
- Yext Takes On Milky Way Search Algorithm Update Leveraging BERT
Performance Marketing Insider, Laurie Sullivan - Thursday, August 27, 2020
Leveraging the natural-language processing search algorithm powering Yext Answers within Named Enti ...
- DoubleVerify Launches Publisher Division
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 26, 2020
The new publisher division will support product development, education, and relationships. T ...
- Apple, Google OS Updates To Disrupt Online Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 26, 2020
In a note to app developers, Facebook explained how Apple's privacy chang ...
- Ericsson Emodo, CKDelta Partner To Improve Data Accuracy In Mobile Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 26, 2020
Emodo, a company focused on data activation and monetization, has partnered wi ...
- Biden Vs. Trump: Ad Media Spend Could Have A Similar Outcome As In 2016
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 27, 2020
The plan is for Biden's campaign to spend $220 million in fa ...
- CVS Aggregates Two Decades Of Data To Run Its Newly Launched Media Network
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 26, 2020
CVS has introduced a media network that allows brands to buy ...
- CNN Donkey And Elephant Campaign Aims To Drive TV Viewership Through Social
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 25, 2020
The campaign is intended to convey an old-time quality to drive ratin ...
- Verily, Alphabet's Life Sciences Unit, Gets Into Health Insurance Using AI, Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 25, 2020
On Tuesday Verily announced a subsidiary that combines health technology solutions wi ...
- Google AdSense Reports For Visualizing Data
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 25, 2020
Google has launched an AdSense reporting page that will roll out in phas ...
- Consumers Age 65 And Older Are Attracted To Non-Brand Terms
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 25, 2020
Microsoft provides data and details how marketers can successfully connect with consume ...
- Google Search Data Challenges How People Trend Through COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 24, 2020
Search volume is a strong indicator of what people think and d ...
- Holiday Season 2020 Hot Items Point To Building Materials, Spirits, Groceries, Per IBM Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 24, 2020
COVID-19 has accelerated shift from in-store to ecommerce by roughly five year ...
- SEO Stuck In Gender Inequality
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 24, 2020
Female SEO professionals only represented about 30% of the industry in 201 ...
