- Performance Marketing, How Marketers Use It And What They Plan To Spend
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 6, 2020
The best performance-marketing channels are not always the most obvious, as surv ...
- Malicious Cloned Sites, Malvertising Put Publishers, Advertisers, Consumers At Risk
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 5, 2020
Cloned versions of banks such as HSBC and Paragon Bank as we ...
- GoDaddy Strengthens Ecommerce, Integrates With Instagram And Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 5, 2020
The move allows users of GoDaddy's Websites + Marketing platform to crea ...
- IAB Europe Reveals Advertisers With Programmatic In-House Models Are Declining
Data & Programmatic Insider, Laurie Sullivan - Monday, October 5, 2020
IAB Europe's Programmatic Advertising Spend Research reveals that revenue from programmatic ...
- Google's Jacquard Tag Recognizes Physical Gestures -- What Next?
Performance Marketing Insider, Laurie Sullivan - Monday, October 5, 2020
The Jacquard tag interprets movement and customizes it to the garments a ...
- TransUnion's Tru Optik Acquisition To Strengthen Cookieless Identity-Based Marketing, Reach Into CTV
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 2, 2020
Matt Spiegel, TransUnion EVP of marketing solutions, believes the two companies c ...
- Publishers Concerned About Exclusivity In Search With Google News Showcase
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 2, 2020
Google News Showcase "gives an exclusivity to certain publishers over others," sa ...
- Amazon Gains Product Searches, As Google Shares Continue To Fall
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 2, 2020
COVID-19 is changing ecommerce behavior more than first expected. Raymond James da ...
- Verizon Ventures, Microsoft's M12 Participate In $80M Cooler Screens Investment
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 5, 2020
The Cooler Screens technology, which can determine textually relevant ads or promotio ...
- AddThis Founder Hooman Radfar Launches Collective With $8.65 Million In Funding
Performance Marketing Insider, Laurie Sullivan - Friday, October 2, 2020
Hooman Radfar was an early investor in Uber, Hinge and Sweetgreen, a ...
- Google News Showcase In Search Launches For Publishers With $1 Billion Investment
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 1, 2020
The project will feature editorial curation from award-winning newsrooms to give tho ...
- Google Shares Exclusive Data On B2B Buyers' Emotional State, Spending Habits During COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 1, 2020
Buyers are looking for support and reassurance throughout the purchase process ...
- Bring On Halloween, Although Search Data Shows A Rocky Road
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 1, 2020
Many search marketers have geared up organic and paid-search campaigns. Data fr ...
- Hold For Me, Google Says
Around the Net in Search Marketing, Laurie Sullivan - Thursday, October 1, 2020
A feature coming to Google’s Pixel 5 smartphones lets people put the ...
- Google Third-Party Verification Launches With Integral Ad Science, HP As Beta Customer
Performance Marketing Insider, Laurie Sullivan - Thursday, October 1, 2020
A new metric allows marketers to see which ads were blocked a ...
- Political Advertisers Turn To No-Skip DOOH To Reach Voters
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 30, 2020
Consumers are traveling, but mostly by RVs and cars. RVs have se ...
- YouTube Project Shows How Sequential Storytelling Changes Video Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 30, 2020
YouTube partnered with the U.N. and Tribeca Enterprises to challenge creative agenci ...
- Amazon Ad Testing Platform Set To Launch From Eye Square
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 30, 2020
The experimental platform allows advertisers to evaluate and optimize advertisements as th ...
- Facebook, Google, Twitter CEOs Could Be Called To Testify
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 30, 2020
The Senate Commerce Committee will vote Thursday on whether or not ...
- Relax, Drink, Prove Performance: How Firstleaf Increased Wine Subscriptions
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 30, 2020
Taboola data on news readership trends shows an 80% increase in peop ...
- Microsoft Bing Wins Google Auction Search Slots On Android Phones In Key Countries
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 29, 2020
The Google auction for search slots on Android devices demonstrates that Bi ...
- Pinterest Adds Performance Metrics, Shoppable Features
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 29, 2020
Pinterest announced the launch Tuesday of ads alongside visual search results a ...
- Former Google Engineer Joins Instacart As VP Of Engineering, Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 29, 2020
Vik Gupta, who joins the company from Google, has worked with ma ...
- Google Forces Android App Developers To Use Its Billing System
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 29, 2020
Google will give Android app developers until September 31, 2021 to ado ...
- Amazon Lets Consumers Pay With A Touchless Wave of Their Palm
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 29, 2020
Amazon on Tuesday unveiled a biometric payment system using palm recognition. T ...
- Facebook Tests Accounts Center To Control Connected Experiences Across Its Apps
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 29, 2020
Starting this week, Facebook will begin testing a feature that lets use ...
- Microsoft, Integral Ad Science Partnership Provides Brand Safety Verification
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 29, 2020
The brand safety verification for native ads running on the Microsoft Audien ...
- The OpenX CFO Who Is Stuck On Performance
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 28, 2020
Defining money management as "risk and reward," OpenX CFO Mark Liao ...
- Amazon Prime Day Becomes Kickoff To Holiday Shopping
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 28, 2020
WARC estimates Amazon's ad business is growing 4.5 times faster than Facebook ...
- From Experian And Equifax To Infutor, Why Data Guru Kevin Dean Will Never Stop Asking 'Why'
Data & Programmatic Insider, Laurie Sullivan - Monday, September 28, 2020
The best piece of advice Kevin Dean, newly appointed COO at Infut ...