- General Atlantic, Sequoia Reportedly Driving Bid For TikTok
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 25, 2020
Bidders have been asked to submit offers by the end of t ...
- Average CPM For Location-Based Audiences Might Surprise Marketers
Data & Programmatic Insider, Laurie Sullivan - Monday, August 24, 2020
The Location-Based Marketing Benchmark Report by Reveal Mobile analyzes cost and examin ...
- How Political Views Of College Students Influence Their Media Consumption
Performance Marketing Insider, Laurie Sullivan - Monday, August 24, 2020
An August poll found 71% of college students are "absolutely certain" th ...
- 3D Search, Physna Readies A Google Ads Auction-Based Model
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 21, 2020
Developers are working to implement an advertising model where brands can participa ...
- Diversity Data Shows Apple, Google, Microsoft, Facebook Fail To Deliver
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 21, 2020
Diversity in the tech industry is crucial for technical progress as compani ...
- Facebook Elaborates On Its Data Portability Measures, Pushes For Legislation
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 21, 2020
Facebook is pushing for rules that make it easier for users ...
- How Jack Daniel's Parent Brown-Forman Proves Content Performance
Performance Marketing Insider, Laurie Sullivan - Friday, August 21, 2020
Brown-Forman has been working with Tenovos since April to tell stories, conne ...
- Microbusinesses Faring Well During COVID-19, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 20, 2020
The smallest businesses appear to be the strongest, according to a GoDad ...
- Verizon 5G 360-Degree Camera To Perform At Indianapolis 500
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 21, 2020
5G changes the way broadcasters and content producers create events, enabling th ...
- Fraud Follows Connected TV Boom
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 20, 2020
The benchmark report on the state of media quality for advertisers address ...
- TikTok Creators Try To Influence Gen Z Voters
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 20, 2020
Why do enterprise companies like Oracle and Microsoft want to buy t ...
- Google Fixes Major Gmail Bug
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 20, 2020
Gmail users might have noticed something wonky about their email accounts yesterda ...
- Microsoft Updates Recommendations, Campaign-Level Associations
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 20, 2020
Those using Microsoft Advertising Editor gained access Wednesday to AI-powered recommendations a ...
- YouTube Ads Making An Impact, Brands Benefiting From Content Made For Kids
Performance Marketing Insider, Laurie Sullivan - Thursday, August 20, 2020
YouTube on Thursday released a list of direct-response ads ranking high ...
- Adobe: How Millennials, Gen X Cope With Productivity Challenges At Work, Home
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 19, 2020
As performance and productivity change how we live and work, millennials a ...
- Pandemic Pushes Podcast Advertising, Messages Consumers Want To Hear
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 19, 2020
Purchasing and consumption habits have changed. As communicating with consumers during ...
- Why Oracle, Not Microsoft, Should Buy TikTok
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 19, 2020
"We live in a data economy," says Trip Chowdhry, managing director, Glob ...
- Facebook Patent Shows How Technology Can Increase Ad Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 18, 2020
A Facebook engineer created technology that overwrites certain policies in the company ...
- Fauci Addresses Contact Tracing, Scientific Collaboration, BTS Protocols In Live Healthline.com Discussion
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 18, 2020
Fauci spoke on the Healthline Live Town Hall about contact tracing, COVID- ...
- Adobe Chooses MediaWallah As Premiere Partner For Identity Resolution Onboarding
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 18, 2020
MediaWallah became the official onboarding provider for users of Adobe Audience Manage ...
- Yelp Expands Tools To Help Businesses With Recruiting As COVID-19 Transforms Hiring
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 18, 2020
Yelp has expanded its new guided questionnaires, adding 100 business categories a ...
- Internet Brands Inks Deal With AnyClip To Match Online Video With Content
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 17, 2020
Internet Brands will announce a video technology deal Monday with AnyClip ...
- Data Company Eyeota Enters New Zealand And Switzerland With GfK Launch Partner
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 17, 2020
Eyeota and GfK plan to announce an expanded agreement early this wee ...
- Back-To-School Flip-Flop: Mental Health Effects Of Pandemic Surface In Search Queries
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 18, 2020
Search terms related to the return to school have climbed, with ment ...
- Why eMarketer Forecasts U.S. Programmatic DOOH To Reach Nearly $534 Million By 2022
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 17, 2020
U.S. programmatic digital out-of-home advertising spend will more than double in 20 ...
- How Wi-Fi Data Forecasts A Return To 'Normal' Amidst COVID-19
Data & Programmatic Insider, Laurie Sullivan - Monday, August 17, 2020
Zenreach analyzes foot traffic through aggregated Wi-Fi data it collects from consume ...
- Mozilla Renews Google Search Deal
Performance Marketing Insider, Laurie Sullivan - Monday, August 17, 2020
Terms of the deal were leaked after Mozilla announced plans to l ...
- Amazon Alexa Skills Found To Leak Banking History, User Names, Phone Numbers
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 14, 2020
The report should make marketers and developers who create skills for voi ...
- Consumers Share 'Specific' Personal Data With Brands -- That May Change When They Discover Data Trusts
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 14, 2020
A report released this week suggests that nearly one-third of respondents wa ...
- Google Warns Australians Of Losing Free Search, Disrupting YouTube And Affecting Worldwide Services
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 17, 2020
An open letter from Google highlights concerns that traditional news and i ...
