- Amazon Prime Day Becomes Kickoff To Holiday Shopping
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 28, 2020
WARC estimates Amazon's ad business is growing 4.5 times faster than Facebook ...
- From Experian And Equifax To Infutor, Why Data Guru Kevin Dean Will Never Stop Asking 'Why'
Data & Programmatic Insider, Laurie Sullivan - Monday, September 28, 2020
The best piece of advice Kevin Dean, newly appointed COO at Infut ...
- Search Marketer Exploited Google's Election Ad Roadblocks
Performance Marketing Insider, Laurie Sullivan - Monday, September 28, 2020
A search marketer found a way to break through Google's search ...
- Google Says Australia's Media Code Is Unfair, Unworkable
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 28, 2020
Google is opposed to forced payments, advance notice of algorithm changes, a ...
- Microsoft Takes On Deepfakes
Performance Marketing Insider, Laurie Sullivan - Friday, September 25, 2020
Microsoft's partnership with the AI Foundation makes the tools available to organizatio ...
- Yelp To Add Heat Maps, Keyword Blocking For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 24, 2020
Yelp on Thursday launched ad tools to improve local advertisers' campaign manageme ...
- Walmart Strikes TV Measurement, Analytics Deal With 605 To Expand Ad Initiatives
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 24, 2020
605, a platform for TV measurement and audience analytics, has formed ...
- From Ford's Assembly Line To Harte Hanks' Newly Created D2C Ecommerce Division
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 24, 2020
Named Harte Hanks' managing director to lead its new D2C ecommerce divisio ...
- Advertisers Could Be Held Responsible When Mobile Apps Gain Dangerous Permissions From Consumer Devices
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 25, 2020
Pixalate's study highlights consumer privacy risks across the top mobile apps a ...
- Advertisers Will Spend $58.6 Billion On Ecommerce Ads To Reach Millions Of Consumers
Performance Marketing Insider, Laurie Sullivan - Thursday, September 24, 2020
Data from GfK and WARC shows where advertisers will spend ad budge ...
- TikTok Bans Some Advertisements
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 23, 2020
TikTok will introduce in-app controls that filter out comments and limit simil ...
- Amazon Limits Some Competitors From Promoting Products In Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 23, 2020
Some smart speakers, video doorbells and other hardware manufacturers hit roadblocks wh ...
- H&R Block, Nextdoor Project Reduces Social Isolation During COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 23, 2020
The project invests in programs that support small businesses and builds connectio ...
- Loyalty: Gen Z, Gen X, Millennial, Baby Boomer Habits Change As Pandemic Continues
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 23, 2020
While discounts, free samples, and offers remain the main drivers of loyal ...
- Holiday Challenges: Why Consumers Struggle To Buy Online
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 23, 2020
As a critical holiday shopping season approaches, survey data from goMoxie identifi ...
- Oracle Data Cloud To Launch Ad Measurement Tool For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 22, 2020
Oracle will launch Moat Outcomes Wednesday, providing a way to get busine ...
- CHEQ Acquires Click-Fraud Prevention Firm ClickCease, Expands To Support SMB Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 22, 2020
CHEQ CEO Guy Tytunovich talks about how the acquisition of ClickCease wi ...
- Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF Study
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 22, 2020
The ARF's Third Annual Privacy Study explores shifts in consumer attitudes towa ...
- Verizon Media, Integral Ad Science Partnership Broadens Targeting Options
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 21, 2020
Marketers no longer need to choose between the scale of their campaig ...
- Will Microsoft's ZeniMax Media, Bethesda Acquisition For $7.5 Billion Boost Advertising?
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 21, 2020
Microsoft announced Monday it plans to acquire ZeniMax Media, owner of video-ga ...
- Warner Records, Billboard Partner On First-Ever Flexi-Disc Ad For Dua Lipa Grammy Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 22, 2020
Warner Records teamed with Billboard to run the magazine's first-ever flexi-disc advertisemen ...
- How WildBrain's Kids Digital Entertainment Network Lives On Data
Data & Programmatic Insider, Laurie Sullivan - Monday, September 21, 2020
Data powers just about everything entertainment media company WildBrain does, from buildi ...
- Why Google Maps And Plus Code Will Become More Important
Performance Marketing Insider, Laurie Sullivan - Monday, September 21, 2020
Location-based services are changing -- and it just may make a measurab ...
- TikTok Eyes U.S. IPO, Reportedly Recruits Instagram Co-Founder As CEO
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 18, 2020
How can Oracle adapt from an ad-tech company to supporting a consumer-faci ...
- Oracle And Walmart Become Partners With TikTok, Trump Signs Off On Deal
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, September 19, 2020
The deal prevents TikTok from sharing U.S. data with the Chinese governmen ...
- Eyeota Integrates With ID5 For Identity, Privacy Verification
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, September 20, 2020
Audience tech platform Eyeota on Monday will announce the global integration ...
- Google Search Serves Information About Curbside, In-Store Pickup
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 18, 2020
Searches on Google For "
curbside pickup” and “
safe shopping” increas ...
- Color-Coded Maps Tell Marketers Where They Need To Increase Advertising
Performance Marketing Insider, Laurie Sullivan - Friday, September 18, 2020
Commerce Signals has launched a tracker to help marketers understand where consume ...
- Google Enables Ad Insertions During Live Events, Uses Ad-Break Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 17, 2020
Google on Thursday announced features for Ad Manager's Dynamic Ad Insertion ...
- Facebook Groups Crackdown Makes Admins, Moderators More Responsible For Violations
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 17, 2020
Facebook has introduced a series of new rules to penalize those w ...