- Microsoft Takes On Deepfakes
Performance Marketing Insider, Laurie Sullivan - Thursday, September 3, 2020
Microsoft's partnership with the AI Foundation makes the tools available to organizatio ...
- Businesses In College Towns Closing At Higher Rates Due To COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 2, 2020
College towns see higher rates of businesses closing, from restaurants to reta ...
- Merkle: How Much Loyalty Customers Have Depends On Several Factors
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 2, 2020
Apple last week enabled a rating system that enables users to recomme ...
- China Using TikTok To Push Back Against 'America First,' Analyst Says
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 3, 2020
"I would not do the deal without the algorithms that have prov ...
- LinkedIn Page Owners Now Can Learn More About Followers, Connect Employees
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 3, 2020
As work-from-home changes the way companies design their platforms, LinkedIn this we ...
- eBay Ad Campaign Focuses On Sellers
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 1, 2020
eBay has rolled out its seller-driven campaign--Export Apnao, Business Badhao--to highlight t ...
- Google Accused Of Censoring Democratic Digital Ad
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 2, 2020
Guy Cecil, chairman of Priorities USA, slammed Google on Wednesday for refusi ...
- Trump Outspends Biden On Digital Ads With Google
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 2, 2020
Bloomberg reports U.S. President Donald Trump has become the biggest political advertisi ...
- Google Gender Bias Changing Retail Search Results
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 2, 2020
Google is introducing the gender intent of the searcher for certain keywor ...
- Google Prepares Retailers For Holiday Season With Tools To Highlight Offers, Information
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 1, 2020
Know this about consumers before the holiday season approaches. ...
- 3 Biggest Impacts On Business From COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 1, 2020
The biggest impacts on businesses revealed in a study from Catchpoint mig ...
- TikTok Core Algorithm Reportedly Stalling Sale Of U.S. Operations
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 1, 2020
Negotiations for the sale of TikTok's U.S. business have been blocked, a ...
- Bytedance Names Jack of Digital As TikTok Digital Ad Reseller In Pakistan
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 1, 2020
Bytedance has named
Jack of Digital as its reseller for TikTok digital ...
- McKinsey Framework For Online Learning
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 1, 2020
It's a tricky situation to ensure kids have the correct schooling. McKins ...
- SEMRush Study Finds Only 1% Overlap In Answers To Same Voice Queries
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 1, 2020
Interesting findings from SEMRush's latest voice research found Google Assistant, Siri, a ...
- Moz Plans Updates To Its Page Authority Algorithm
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 1, 2020
SEO-focused firm Moz made plans to update its Page Authority algorithm. H ...
- Zillow Opens A World Of Possibilities In TV Ad Campaign That Pulls In Search Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 31, 2020
The campaign by agency FIG takes people on a virtual journey ...
- Google Displays Image Licensing Details In Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 31, 2020
Several new features aim to help creators follow image licensing guidelines f ...
- How CenturyLink Sunday Internet Outage Impacted Advertising, Ecommerce
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 1, 2020
Early predictions suggested disruption of 3% to 5% of internet traffic, fr ...
- Google Adds Fees In U.K., Turkey, Austria: Cites Complexity, Taxes
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 1, 2020
Marketers using Google Ads in the U.K., Austria and Turkey will beg ...
- Verified Pre-Bid Data Offered To Media Buys Through InMarket, Location Sciences Partnership
Data & Programmatic Insider, Laurie Sullivan - Monday, August 31, 2020
InMarket executives say the company has become the first to integrate Locati ...
- Google Kids Space On Android, A Lifetime Branding Experience
Performance Marketing Insider, Laurie Sullivan - Monday, August 31, 2020
Can parents trust Google enough to commit to Kids Space -- mea ...
- Media Kitchen CEO Barry Lowenthal Talks TikTok
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 28, 2020
The Media Kitchen CEO discussed the pending sale of TikTok's U.S. asse ...
- IAB: The Impact Of COVID-19 On Data Spending
Performance Marketing Insider, Laurie Sullivan - Friday, August 28, 2020
COVID-19 has impacted the short- to mid-term marketing spend for marketers, b ...
- Google Shares Data: Agencies Fear Personally Identifiable Information Is Included In Reports
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 27, 2020
Some agency reps thought they imagined it. Others said they reported ...
- TikTok Bid: Walmart Reportedly Teams Up With Microsoft
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 27, 2020
In a surprise move to block bidders like Oracle, Walmart said ...
- Narrative Raises $8.5 Million
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 27, 2020
Narrative has raised $8.5 million in Series A funding and plans to laun ...
- Yext Takes On Milky Way Search Algorithm Update Leveraging BERT
Performance Marketing Insider, Laurie Sullivan - Thursday, August 27, 2020
Leveraging the natural-language processing search algorithm powering Yext Answers within Named Enti ...
- DoubleVerify Launches Publisher Division
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 26, 2020
The new publisher division will support product development, education, and relationships. T ...
- Apple, Google OS Updates To Disrupt Online Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 26, 2020
In a note to app developers, Facebook explained how Apple's privacy chang ...
