- Lifestyle Shifts Led To Rise In Third-Party Data Despite Forthcoming Restrictions
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 27, 2021
Consumer behavior changed in 2020, making it difficult to follow previous behavior ...
- Google Details What Apple's App-Tracking Transparency Policy Means For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 27, 2021
Apple's App Tracking Transparency policy.will require developers to ask for permission wh ...
- Microsoft Advertising Quietly Introduces Multimedia Ad Unit In Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 27, 2021
Images, text and graphic design are known to appeal to broader audienc ...
- Vimeo Launches Video Lead-Generation Tool For Use In Email Platforms
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 27, 2021
The integration with launch partners HubSpot, Mailchimp, and Constant Contact, among other ...
- Google Starting To Meet Consumer Demand For Organic Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 26, 2021
"We've now seen a few quarters straight where organic click traffic ros ...
- Simpli.fi Powers Through Pandemic With Surge In Addressable Programmatic
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 26, 2021
Internal data shows the company ended 2020 with strong orders and advertis ...
- Microsoft Surpasses $40B In Revenue During Holiday Quarter
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 26, 2021
Microsoft beat analysts' expectations Tuesday, reporting more than $43.1 billion in reven ...
- Pinterest Makes Bets On Augmented Reality
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 26, 2021
Pinterest should continue to benefit from online searches and interactions that previous ...
- Google Expects 'FLoC' To Replace Third-Party Cookies In Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 25, 2021
Google's major changes in fraud protection and measurement, as well as replaci ...
- Algolia Acquires Startup Funded By Google Digital News Initiative
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 26, 2021
On the company's website it shared that in 2020 website traffic double ...
- Xaxis North America President Talks About Brand Safety
Data & Programmatic Insider, Laurie Sullivan - Monday, January 25, 2021
More than ever, brands must take online measures to protect their ima ...
- Toyota Overtakes BMW In Google Search
Performance Marketing Insider, Laurie Sullivan - Monday, January 25, 2021
COVID-19 challenged the car-buying process in 2020, but not when it ca ...
- Google Mobile Search Gets Redesign
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 22, 2021
The redesign aims to bring information into focus; make text easier ...
- UK Information Commissioner's Office Resumes Investigation On Real-Time Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 22, 2021
The UK's data watchdog says the biggest culprit is consent -- a ...
- Budweiser Relocates Super Bowl LV Media Buy To Support COVID-19 Vaccine Awareness
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 25, 2021
For the first time in 37 years, Budweiser is forgoing its icon ...
- Google Brings Down Internet Balloons, Makes Bets On Other Moonshots
Performance Marketing Insider, Laurie Sullivan - Friday, January 22, 2021
Advertisers looking to reach consumers in rural communities through ads, content ...
- PayPal Transforms From Payment System To Marketing Powerhouse
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 22, 2021
PayPal continues to transform from an electronic payment system to a marketi ...
- Microsoft And Verizon Media Expand Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 21, 2021
Microsoft and Verizon Media are taking a "brand-safety approach," relying more ...
- AI Sways Judgment On Breaking News, Misinformation, Study Suggests
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 21, 2021
Should social media and search engines lean on AI to determine wheth ...
- Google Threatens To Pull Search Engine From Australia
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 22, 2021
Australia's Prime Minister Scott Morrison said the country "doesn't respond to threat ...
- Challenging Advertisers, Budgets Creep Monthly, Rather Than Yearly
Performance Marketing Insider, Laurie Sullivan - Thursday, January 21, 2021
The data shared Thursday by Analyst Aaron Kessler marks the beginning ...
- Sen. Marco Rubio Calls On Twitter's Jack Dorsey To Explain 'Content Moderation Process'
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 20, 2021
Sen. Marco Rubio's letter to Twitter CEO Jack Dorsey requested an explanati ...
- Google Cloud Increases Momentum For Retail, Apps
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 21, 2021
Google is pushing services into its own cloud and others that suppo ...
- Google Suspends Margaret Mitchell, Researcher In Its AI Division
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 20, 2021
Google is investigating the actions of Margaret Mitchell, AWU member and Ethic ...
- Former Google Software Engineer Claims YouTube Erasing 'Dislikes' For Biden Video
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 21, 2021
The videos were uploaded or streamed from the official White House governme ...
- Search Agency of the Year: Merkle
Agency of the Year, Laurie Sullivan - Monday, January 4, 2021
Merkle has adjusted to a year of unprecedented challenges through forward thinkin ...
- Former Google Engineer Anthony Levandowski Among Trump's Long LIst Of Pardons
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 20, 2021
Before leaving office, President Trump released a long list of pardons. Amo ...
- Google Follows Adobe, Finally Kills Off Flash Plug-In Support
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 20, 2021
Google's Chrome's latest update, Chrome 88 browser, finally took steps to n ...
- Biden Administration Considering White House Person To Lead Antitrust Efforts
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 20, 2021
President Joe Biden is considering creating a White House position focused ...
- YouTube Security Flaw Exposes Data
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 20, 2021
The flaw gave hackers a way to access data and would ha ...