- Google Search Console Gets Two New Test Tools
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 25, 2019
Google is rolling out two tools that will let marketers check t ...
- Amazon Prime Day Spurs Search Ad, Media Buys
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 25, 2019
Amazon announced Tuesday it will hold Prime Day on July 15 a ...
- Legislation Would Force Google, Facebook To Report Value Of Customer Data To SEC
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 24, 2019
Senators Mark Warner and Josh Hawley want platform companies to estimate wh ...
- Why Facebook, Google Advertising During 2016 Presidential Election Lacked Paid-For Disclaimers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 24, 2019
Facebook and Google reportedly stopped the FEC's efforts to regulate digital politic ...
- A Cross-Channel Programmatic Bidding Option With Viewability, Fraud Predictions
Data & Programmatic Insider, Laurie Sullivan - Monday, June 24, 2019
Viant has been working for years to wipe out fraudulent impressions fr ...
- Why 85% Of Artificial Intelligence Projects Fail
Digital News Daily, Laurie Sullivan - Friday, June 21, 2019
When it comes to actually adopting the strategy and providing results su ...
- Amazon Ad Revenue Estimated To Reach $40 Billion By 2023, As AI Increases Ad Prices
Performance Marketing Insider, Laurie Sullivan - Monday, June 24, 2019
AI and machine learning should attract advertisers doing business with Google a ...
- Google Increases Ad Inventory For Apple iOS App Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 21, 2019
Google will roll out updates in July that aim to increase t ...
- Hey Google, Tell Me Something Good
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 21, 2019
Google wants to give those using Assistant a "daily dose of go ...
- Google Testing Augmented Reality 3D, YouTube Live Stream Display Ad Formats
Digital News Daily, Laurie Sullivan - Thursday, June 20, 2019
Technical and financial hurdles and uncertainty about the use of AR te ...
- An Estimated 11 Million Fake Business Listings On Google Maps
Performance Marketing Insider, Laurie Sullivan - Friday, June 21, 2019
Despite its sophisticated algorithms and software engineers, Google struggles to protect again ...
- Google My Business Profiles Upgraded, Quality Becomes Mandatory
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 20, 2019
The variety of new features range from the ability to upload phot ...
- Dove, Shonda Rhimes Call On Ad Industry To Take Responsibility For Images, Content
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 20, 2019
Dove invested in the #ShowUs image bank without profit to give t ...
- Kenshoo Creates Fifth Business Unit Based On Data
Performance Marketing Insider, Laurie Sullivan - Thursday, June 20, 2019
Kenshoo engineers began building a new suite of apps around measurement a ...
- Google Increases Privacy In Data Collaboration Between Agencies, Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 19, 2019
The protocol aims to increase trust between the brand and the agen ...
- Microsoft Advertising Editor Now Supports Price Extensions
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 19, 2019
Microsoft now allows marketers to manage Price Extensions in Microsoft Advertising Edito ...
- Google To Start Attributing Lyrics In Search To Third Parties
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 19, 2019
Google announced it will start attributing song lyrics to third-party companies aft ...
- Lyrics Site Uses Watermarks To Prove Google Lifts Its Content For Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 18, 2019
Google said it's investigating why content from lyrics site Genius served ...
- Insights On Voice From Pandora At Cannes Lions
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 19, 2019
Marketers at Pandora believe voice will become key to search and discove ...
- Apple Files For Search Ad Trademarks
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 18, 2019
Apple's latest trademark filings for Apple Search Ads includes one for ...
- Google Calendar Latest Tech To Spread Phishing Link Scam
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 18, 2019
Kaspersky Labs identified the attacks in May and recently posted a bl ...
- D2C Click-To-Shop Ads Drive Interaction For Carhartt
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 17, 2019
The D2C interactive campaign informed consumers about the brand and its product ...
- Adobe Finds Marketers Lacking Data Tools Avoid Emerging Technology
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 17, 2019
Only 1% of enterprise decision makers said voice interfaces will enhance custom ...
- Pinterest Rebrands Partner Program, Expands Shoppable D2C Experience
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 18, 2019
At Cannes Lions, Pinterest announced the expansion of its partner program ...
- Branded Content Project Details Local Media Spend, ROI For Publishers
Data & Programmatic Insider, Laurie Sullivan - Monday, June 17, 2019
The Local Media Consortium and Local Media Association recently announced results fr ...
- Marketers Want Alternatives To Amazon, Facebook, Google
Performance Marketing Insider, Laurie Sullivan - Monday, June 17, 2019
Amazon, Facebook and Google will account for 43% of the $129.34 billi ...
- Alphabet-Owned Jigsaw Experimented With Russian Troll Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 13, 2019
Jigsaw reportedly purchased services from a social media trolling company to stu ...
- Search Traffic Data Yields Insights On Brands, Retailers That Failed At Ecommerce
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 14, 2019
Jumpshot analyzed visits and transactions for a variety of brand categories includi ...
- Voice Technology Slow To Catch On
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 14, 2019
Several recent studies, including some expected to be released this week, sugge ...
- Amazon Benefits Most When Social Ads Drive Search
Performance Marketing Insider, Laurie Sullivan - Friday, June 14, 2019
The impact of social campaigns on search advertising and marketing may se ...