- Google, Bing Driving Changes In CTRs, CPCs
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 12, 2019
As marketers keep increasing budgets for paid-search ads running on Google a ...
- Google Has A List Of Everything Purchased When Merchants Email You The Receipt
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 11, 2019
Google is collecting baskets of personal information on Gmail users and oth ...
- Kantar Educates Marketers On Full-Funnel, Multi-Touch Attribution Approach
Data & Programmatic Insider, Laurie Sullivan - Monday, June 10, 2019
Kantar's full-funnel, multi-touch approach is intended to teach marketers to focus ...
- Ycor's Successful Bid For Sizmek Would Create Stand-Alone Company
Digital News Daily, Laurie Sullivan - Friday, June 7, 2019
Ycor's successful bid would build a stand-alone company to support ad servi ...
- Google Warns Trump Administration Of Security Risks From Huawei Ban
Digital News Daily, Laurie Sullivan - Friday, June 7, 2019
Google senior execs are now reportedly pushing for an exemption from t ...
- Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests
Performance Marketing Insider, Laurie Sullivan - Monday, June 10, 2019
Marketers spent 77% more in Q1 2019 on Amazon Sponsored Brands ad ...
- Google Stadia To Launch In November
Digital News Daily, Laurie Sullivan - Thursday, June 6, 2019
On Thursday, Google announced plans to launch its Stadia streaming cloud-based ga ...
- Voice Search Study Ties Answers To Top Three Organic Results
Performance Marketing Insider, Laurie Sullivan - Friday, June 7, 2019
Several factors influence the answers Google Assistant returns. Performance factors range fr ...
- Consumers Noticing More Ads Referencing Location Tracking
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 6, 2019
Consumers may be willing to give up privacy for convenience in app ...
- Google Buys Looker For $2.6 Billion, Amazon Among Customers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 6, 2019
Google announced Thursday it plans to acquire business intelligence platform Looker f ...
- Apple Developer Sign-In Button Instructions Raising Eyebrows
Digital News Daily, Laurie Sullivan - Wednesday, June 5, 2019
Apple wants developers to use a new "Sign in with Apple" butt ...
- How Amazon, Instagram Influencer Content Changes Search
Performance Marketing Insider, Laurie Sullivan - Thursday, June 6, 2019
Instagram has turned influencer-produced organic branded content into ads that run throu ...
- Microsoft Partners With Nasdaq, Taps Bing, To Provide Investor Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 5, 2019
Microsoft has partnered with Nasdaq and Refinitiv to use real-time data throu ...
- When Bing Local Inventory Ads Should Be The Focus
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 5, 2019
Marketers can expect Local Inventory ads from Microsoft Advertising to emerge fr ...
- Google Strengthens Search Indexing, Merkle Launches Podcast Series
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 4, 2019
Google announced earlier this year that podcasts will begin indexing in sear ...
- Yext Intros Knowledge Graph, Rebrands Based On Natural Language Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 4, 2019
Yext entered a new era in search on Tuesday, introducing the ne ...
- Inaccurate Server Configuration Caused Google Cloud Service Outage On Sunday
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 4, 2019
The disruption in service on Sunday was caused by an “incorrectly applied&rdqu ...
- FTC Secures Rights To Examine Facebook, Possibly Investigate Google
Digital News Daily, Laurie Sullivan - Monday, June 3, 2019
As part of an agreement, it will allow the Department of Justi ...
- Microsoft Bing Hits 10
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 4, 2019
It's doubtful that the colors or the shape of Bing's logo influenc ...
- LiveRamp Launches Solution For Publisher Ad Inventory Without Cookies
Data & Programmatic Insider, Laurie Sullivan - Monday, June 3, 2019
Last week LiveRamp launched assistance for cookieless-based ad inventory, in which third-par ...
- Amazon Acquires Sizmek's Ad Server, Rocks Advertising Industry
Digital News Daily, Laurie Sullivan - Friday, May 31, 2019
Amazon confirmed on Friday that it agreed to acquire Sizmek's ad-server busine ...
- Google Alerts Search Professionals In Advance Of Core Search Algorithm Changes
Performance Marketing Insider, Laurie Sullivan - Monday, June 3, 2019
Google said it will begin offering more information to help search engi ...
- Uber To Build Out Loyalty Rewards, Integration With Public Transit Programs
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 31, 2019
Increasing cross-promotion of the Uber Eats and transit services is one w ...
- Will Amazon Buy Kenshoo Or Marin Software Following Sizmek Acquisition?
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 3, 2019
Amazon's acquisition of Sizmek's ad-server business and dynamic creative optimization platform h ...
- Survata Appoints Former Boost Media CEO To President, Ad Measurement
Digital News Daily, Laurie Sullivan - Thursday, May 30, 2019
Survata's fast-growing ad measurement business grew 370% in 2018 vs. the pri ...
- How Google Helps Decide What Type Of Food To Eat
Performance Marketing Insider, Laurie Sullivan - Friday, May 31, 2019
A new Google Maps feature now tells users the most popular fo ...
- North Face Apologizes For Wikipedia Search Marketing Blunder
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 30, 2019
Some search marketers called the product-placement campaign "brilliant." The Wikimedia Foundation call ...
- Google Shutters Two Bidding Strategies
Around the Net in Search Marketing, Laurie Sullivan - Thursday, May 30, 2019
Google plans to retire the Target Search Page Location and Target Outranki ...
- Apple, Google, Microsoft Condemn UK Proposal To Eavesdrop On Encrypted Messages
Around the Net in Search Marketing, Laurie Sullivan - Thursday, May 30, 2019
The Government Communications Headquarters in the UK wants a way to give l ...
- LinkedIn Buys Drawbridge To Build On Growth And Expand Analytics Capabilities
Digital News Daily, Laurie Sullivan - Wednesday, May 29, 2019
The acquisition is intended to help marketers better measure the return ...