- Marchex Integrates With Adobe To Improve Return On Ad Spend
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 19, 2016
Marchex Thursday announced the integration of its mobile advertising analytics platform in ...
- AI Requires Marketers To Rethink Search
SearchBlog, Laurie Sullivan - Friday, May 20, 2016
Trying to understand consumer intent through search isn't easy. We talk abo ...
- 7 Free AdWords Tools Marketers May Want To Try
Around the Net in Search Marketing, Laurie Sullivan - Thursday, May 19, 2016
Erin Sagin provides a list of seven free "underrated" AdWords tools th ...
- SEO: Optimizing For Disabilities
Around the Net in Search Marketing, Laurie Sullivan - Thursday, May 19, 2016
Laura Lippay explores the overlaps between optimizing for search engines and optimizi ...
- Click Fraud Hijacks Bing, Google, Yahoo Searches
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 18, 2016
Malware created to take control of search queries by allowing third parti ...
- Google Home Brings Privacy, Security Questions Into Play
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 18, 2016
As Google enters the automation market with its smart home hub lat ...
- Google Poised To Change Search Ads, Again
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 19, 2016
Google will process billions of voice searches as people become comfortable speaki ...
- Navigation Takes A Bite From Search In Apps
SearchBlog, Laurie Sullivan - Thursday, May 19, 2016
Looking at data from the top 100 apps that use Opera MediaWork ...
- Local Search Association Acquires Ad-Builder
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, May 18, 2016
The Local Search Association announced Wednesday that it has acquired Ad-Builder, whi ...
- Heat-Mapping Technology Identifies Where Consumers Struggle On Web Sites
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, May 18, 2016
It's difficult to tell when a consumer has an issue with ...
- Connexity Audience Segments Become Increasingly Targeted, Pulls In Brand Preference Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 18, 2016
Connexity furthered its strategy this week to build targeted audience segments a ...
- Amazon Adds Alexa Voice Assistant To Fire TV
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 17, 2016
Amazon announced Tuesday plans to add Alexa voice features to Fire T ...
- Digital Engagement Strongest For Moms With Young Children
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 17, 2016
Authenticity appeals to moms, especially those with young children who turn ...
- Google Home Brings Another Data Source For Search Marketers
SearchBlog, Laurie Sullivan - Wednesday, May 18, 2016
Search marketers will undoubtedly have another piece of data to use ...
- eBay Uses AI To Strengthen Search Across Marketplace
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 17, 2016
eBay announced in early May that it had acquired ExpertMaker in a bid to bri ...
- Microsoft Redesigns Bing Ads Editor
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 17, 2016
Bing Ads has rebuilt Bing Ads Editor to support advanced search features. One ...
- Google Spaces For Sharing Content In Small Groups
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 17, 2016
Google has introduced a group-sharing app called Spaces that aims to ma ...
- Stories Paid-Search Clicks Tell To Strengthen Remarketing
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 17, 2016
Identifying the keywords with intent remains important for paid search, but the ...
- Data Tells Why Brands Lag And Drag On Mobile
Mobile Insider, Laurie Sullivan - Tuesday, May 17, 2016
Most mobile users look at their email on the phone or glan ...
- Google Gboard Key To Hyperlocal, Cross-Device Targeting, Ad-Serving For Wearables
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 16, 2016
Google made a move into quick yet relevant search in text message ...
- Google Adds Commerce To Image Search, Places Real-Time Inventory In Query Results
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 16, 2016
Google is bringing Shopping ads to image search results and will ser ...
- 40% Of Marketers At Big Companies Wait More Than Six Months For Critical SEO Changes
SearchBlog, Laurie Sullivan - Tuesday, May 17, 2016
Search engine optimization professionals at some large companies have been waiting abo ...
- Viacom Says Industry Needs Measurement Standards For Programmatic Cross-Device Video
Show Daily, Laurie Sullivan - Tuesday, May 17, 2016
Calling it a complicated process, Julian Zilberbrand, Viacom EVP of Audience Scienc ...
- 8 SEO Basics For Success
Around the Net in Search Marketing, Laurie Sullivan - Monday, May 16, 2016
On-page SEO is no longer simple. Rand Fishkin explores eight principles th ...
- Trump Brings Amazon Internet Tax Issues Back Into Spotlight
MediaDailyNews, Laurie Sullivan - Friday, May 13, 2016
Presumptive Republican nominee Donald Trump brought Internet taxes into the spotlight Frid ...
- Pinterest Lifts Affiliate Link Ban, Rolls Out Network
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 13, 2016
Pinterest plans to roll out an affiliate network after banning affiliate marketi ...
- Will Google, Bing Use Virtual Reality To Influence Searches?
SearchBlog, Laurie Sullivan - Monday, May 16, 2016
A picture gets brands only so far, but telling a story throu ...
- Google Search Queries With Commercial Intent Return More Ads In Results
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 12, 2016
Google favors paid-search ads that match the intent of the query, ...
- FTC Reportedly Re-Evaluating Google Search Practices For Abuse
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 12, 2016
Officials at the U.S. Federal Trade Commission (FTC) reportedly are revisiting t ...
- Women Have Deeper Pockets Than Men On Mother's Day
SearchBlog, Laurie Sullivan - Friday, May 13, 2016
While it's a day to celebrate mom, women still spend the majori ...
