- Adobe Debuts Attribution Model And Virtual Analyst App At EMEA Summit
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 12, 2016
Adobe has a new approach to attribution based on an algorithmic meth ...
- Google Loses Millions In Ad Revenue From Prohibiting Payday Ads
SearchBlog, Laurie Sullivan - Thursday, May 12, 2016
Google will lose about $35 million in advertising revenue as a resu ...
- Hotwire Explains How To Use Seven Attribution Models Simultaneously
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 11, 2016
Attribution continues to pull at marketers like a child begging for attentio ...
- Salesforce Matches With Google On Search, Gmail, YouTube
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 10, 2016
Salesforce's integration with Google, announced Tuesday, allows its clients to use first-par ...
- Baidu To Add 'Credibility' To Search Ranking Algorithm After Cancer Death
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 10, 2016
Chinese government officials went searching for answers from the Chinese engine Bai ...
- Google Proposes Women Emoji, Search Validates Growing Trend
SearchBlog, Laurie Sullivan - Wednesday, May 11, 2016
A group of Google employees has proposed a set of emoji ...
- Finding The Keywords With The Most Potential
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 10, 2016
Moz analysts created four metrics to help determine the best keywords ...
- The Renovation Of Pier 57 And Google's New Digs
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 10, 2016
Google will have new digs in NYC, a space on the renovat ...
- Yahoo Launches Custom Audience Targeting In Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 9, 2016
Yahoo joined the ranks of companies supporting custom audience targeting with first-par ...
- Google Tests Black Hyperlink In Search Results, Users Tweet: Bring Back The Blue
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 9, 2016
Google turned its iconic blue text hyperlinks to black in query resul ...
- Google Launches Way For Publishers To Highlight Local News
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 9, 2016
Google plans to shine a light on local news articles in Goog ...
- Data Tells Why Brands Lag And Drag On Mobile
SearchBlog, Laurie Sullivan - Tuesday, May 10, 2016
Most mobile users look at their email on the phone or glan ...
- Yahoo Serves Up To 9% More Google Shopping Ads Since Striking Deal
Around the Net in Search Marketing, Laurie Sullivan - Monday, May 9, 2016
Mark Ballard tells marketers that since Yahoo struck the search deal wi ...
- Siri Inventors Create Viv, Aim To Perfect, Personalize Conversational Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 6, 2016
The creators of Apple Siri say they have made something better. They' ...
- Solving Cross-Advertising Challenges And Solutions To Get Beyond Keywords
SearchBlog, Laurie Sullivan - Monday, May 9, 2016
Aaron Levy, client strategy at Elite SEM, closed the MediaPost Search Insid ...
- Finding The Keywords
Around the Net in Search Marketing, Laurie Sullivan - Friday, May 6, 2016
Uncovering new keywords and appraising their value can become complex. Rand Fishk ...
- Google Featured Snippets Increase Search Page Engagement Rates
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 5, 2016
Google is using a dynamic platform to evaluate Featured Snippets. It's n ...
- Apple's App Store Hits Search Glitch
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 5, 2016
The Apple iOS store and Mac App stores are failing to sh ...
- Synacor Wins AT&T Revenue-Share Deal From Yahoo
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 5, 2016
Synacor, a little-known tech company, landed a multi-year contract with AT&T, on ...
- Challenges, Benefits Of First-Party Data In Search Campaigns
SearchBlog, Laurie Sullivan - Friday, May 6, 2016
Using first-party data to target consumers with personalized messages can make ...
- Corbis Rebrands To BEN, Moves To L.A. To Focus On Product Placement
MediaDailyNews, Laurie Sullivan - Thursday, May 5, 2016
Corbis, an image-licensing company founded by Bill Gates, quietly divested its photograp ...
- Bing: One-Quarter Of Searches Are Voice Search Queries
SearchBlog, Laurie Sullivan - Thursday, May 5, 2016
Voice search makes more sense to people who do not like technolo ...
- Real-Time Data Layer Updates Audience Segments On The Fly
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 4, 2016
Qubit released a feature in its platform that creates a layer ...
- Time Spent Searching Declines As Mobile Overtakes Desktop
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 3, 2016
Advertisers are looking for ways to build a longer relationship per sear ...
- Google Acquires Synergyse 'Virtual Coach'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 3, 2016
Google has acquired Synergyse, a startup that offers a training service f ...
- Moz Makes Move Into Keyword Research
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 4, 2016
Moz launched into keyword research this week with a tool the compa ...
- Forbes Gets Philosophical: Look Within To Improve Customer Experiences
SearchBlog, Laurie Sullivan - Wednesday, May 4, 2016
It may sound a little philosophical, but data improves the customer experien ...
- Toyota Sponsors First Live Stream On Tumblr From Stagecoach Music Festival
MediaDailyNews, Laurie Sullivan - Sunday, May 1, 2016
Toyota and agency Saatchi & Saatchi focused on millennials on Yahoo's soci ...
- Meet GeNemo, The Genomic Search Engine
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 2, 2016
University of California, San Diego bioengineers have created what they believe ...
- Bing Rejected 250 Million Ads, Banned Thousands In 2015
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 2, 2016
Moving to stop hackers, scammers and those who inject malicious malware in ...
