- Automotive Giants Meet To Further Standards For In-Vehicle Data
SearchBlog, Laurie Sullivan - Wednesday, October 7, 2015
The future for location-based and in-vehicle data doesn't begin and end wi ...
- Disney Finds Emotion Next Targeting Metric For Advertising, Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 5, 2015
Emotional response is becoming the next significant measurement tool to target advertisemen ...
- Holiday Campaigns Require Quick Mobile Search Response Times
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 5, 2015
With more consumers reaching for their mobile devices this holiday season ...
- Collective, 4A's Foundation Announce Bill Caspare Memorial Fund
SearchBlog, Laurie Sullivan - Tuesday, October 6, 2015
Remembering someone special through a memorial fund pays it forward through ...
- Alphabet Leaves Behind Google's 'Don't Be Evil' Motto
Around the Net in Search Marketing, Laurie Sullivan - Monday, October 5, 2015
Alphabet became Google’s parent company Friday, and along with the newest responsibili ...
- Patent: Google Glass-Like Headset With Holographic Display
Around the Net in Search Marketing, Laurie Sullivan - Monday, October 5, 2015
Google filed a patent back in March 2014 for a head-wearable display that wou ...
- Affiliate Marketing Tips To Match Consumers Across Devices
Around the Net in Search Marketing, Laurie Sullivan - Monday, October 5, 2015
The inability to track conversions across channels and recognize the value ...
- Yahoo Expands Data Centers in Washington
Around the Net in Search Marketing, Laurie Sullivan - Monday, October 5, 2015
Yahoo announced Monday that it will expand data center in Quincy, Washington, doubling the si ...
- Apple, Amazon, Facebook Gain Significantly In Brand Value
Marketing Daily, Laurie Sullivan - Monday, October 5, 2015
Apple remains the biggest, winning for overall brand value in Interbrand's 1 ...
- Cross-Channel Campaign Study Confirms Integrated Data Required For Success
MediaDailyNews, Laurie Sullivan - Monday, October 5, 2015
Poor data integration sabotages cross-channel campaigns, and few companies have made t ...
- Consumers To Retailers: Prove You Know Me Better
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 2, 2015
Retailers are obsessed with connecting with consumers online, but as the holid ...
- Alphabet Becomes Google's Parent Company At The Close Of Business
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 2, 2015
Google officially becomes an Alphabet holding subsidiary after the close of busine ...
- Amazon, Bing, Google Product Ads Critical To Holiday Search Campaigns
SearchBlog, Laurie Sullivan - Monday, October 5, 2015
Images and videos have become the hot ticket to attract consumers looki ...
- Yandex Taps Dohop For Flight Search
Around the Net in Search Marketing, Laurie Sullivan - Friday, October 2, 2015
Icelandic metasearch provider Dohop will power searches for airline flights on Russia ...
- How SEO, Content, Social Media Fit Together
Around the Net in Search Marketing, Laurie Sullivan - Friday, October 2, 2015
Moz sets the record straight about one key piece of a strate ...
- 10 Paid-Search Retail Tips
Around the Net in Search Marketing, Laurie Sullivan - Friday, October 2, 2015
In the throes of holiday campaigns? Hanapin has created a infographic illustrati ...
- Amazon Bans Sale Of Apple, Google Streaming Devices
Around the Net in Search Marketing, Laurie Sullivan - Friday, October 2, 2015
Amazon sent an email to its marketplace sellers saying that it wi ...
- Elderly Internet Users Become Early Tech Adopters
Around the Net in Search Marketing, Laurie Sullivan - Friday, October 2, 2015
Medicine cabinets that remind Alzheimer patients they already took their pills. Fo ...
- Yahoo Makes Charitable Donation For Mobile Searches In October
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 1, 2015
Yahoo began rolling out a month-long initiative Thursday in collaboration with DoSomething.o ...
- Former Google Employee Owns Google.com Domain For 60 Seconds
SearchBlog, Laurie Sullivan - Friday, October 2, 2015
Former Google employee Sanmay Ved, who casually browsed Google's domain name-buying servic ...
- Korn Fans Gain Intimate Connection, Exclusive Concert Footage Through Mobile Campaign
Mobile Marketing Daily, Laurie Sullivan - Thursday, October 1, 2015
Fieldy Arvizu, Korn's bass player, marvels at the intimate connection smartphones crea ...
- Google Reduces First Click Free From Five To Three
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 30, 2015
Google will change the policy on its First Click Free program ...
- Which Presidential Candidates Do The Best Advertising, Marketing?
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 30, 2015
Which Presidential candidates are best at reaching the correct audience with target ...
- Google, Microsoft Settle Lawsuits, Say They 'Anticipate Working Together'
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 30, 2015
Google and Microsoft on Wednesday announced a settlement of approximately 20 lawsui ...
- Google Goes For 100% Ad Viewability
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 30, 2015
Google will introduce 100% viewable ads in the next few months, bringi ...
- Google Executive Speaks Out On Ad Blocking At Advertising Week
SearchBlog, Laurie Sullivan - Thursday, October 1, 2015
Sridhar Ramaswamy, Google's top advertising executive, told Advertising Week attendees that "crap ...
- Bing In The Classroom
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 30, 2015
Three new step-by-step video demos educate teachers on how to use Bi ...
- YouTube Pushes Buy Button
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 30, 2015
YouTube said it would make it easier for advertisers to pair the ...
- Google Across Screens
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 30, 2015
Google made several mobile announcements Tuesday, but one of the most interesti ...
- Tips On Evolving Paid Search Bids
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 30, 2015
Search marketing campaigns continue to evolve. Performance shifts for many reasons. Jose ...
