- Marissa Mayer Intent On Bringing Yahoo Back To Search Roots
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 23, 2015
Yahoo CEO Marissa Mayer will continue to invest in search, which wi ...
- Did Lycos Create Native Ads?
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 23, 2015
The inability to monetize search results was the downfall of Lycos ...
- Bing Ads Title Tag Landing Page Test
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 23, 2015
Bing has been running a lot of tests lately. This one showcas ...
- Microsoft Bing Takes Step To Stop Revenge Porn
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 22, 2015
Online harassment is not new, but Microsoft took a step Wednesday ...
- Content Creators Get 360-Degree View On YouTube
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 22, 2015
Google brought a 360-degree view to video ad campaigns Wednesday through TrueVi ...
- Using Search Data To Personalize Prices, Discounts Online
SearchBlog, Laurie Sullivan - Thursday, July 23, 2015
It seems that 51% of retailers want to personalize prices for specif ...
- Rob Griffin On Local Search Changes To Watch
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 22, 2015
YP kicked off a search influencer series with Rob Griffin, who recently broug ...
- Content: Publish Higher Quality, Less Frequent?
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 22, 2015
Moz collaborated with HubSpot to discover whether publishing blog posts and conte ...
- Searchmetrics, Havas Media Netherlands Extend Partnership
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 22, 2015
Havas Media Netherlands, part of the worldwide Havas Media agency, has beco ...
- Brands Missing Opportunity To Measure Consumer Sentiment
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 22, 2015
Advertisers are missing an opportunity to create new metrics to measure thin ...
- Millennials Want Loyalty Points For Engagement With Brands
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 21, 2015
Some 59.5% of millennials are willing to earn loyalty points in exchan ...
- Google Prepares Brands For New TLDs In Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 21, 2015
As a new generation of top level domain (TLD) names continues ...
- Yahoo Reports Revenue Of $1.04 Billion, Search Revenue Rises
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 21, 2015
MaVeNS -- revenue from mobile, video, native, and social advertising -- represent ...
- Your Flight Itinerary, Travel Timelines With Photos Serve Up In Search, Maps
SearchBlog, Laurie Sullivan - Wednesday, July 22, 2015
It's getting a little scary when your airline flight itinerary serves ...
- Marin Appoints New CFO
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 21, 2015
Marin Software announced that Catriona Fallon has been appointed executive VP a ...
- Google Launches Cloud Foundation With Tech Heavyweights
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 21, 2015
Google Tuesday announced the Cloud Native Computing Foundation with nearly two dozen te ...
- Bing Makes Move Into Native Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 20, 2015
In a move to create a hybrid ad unit for sites li ...
- Search Around Black Friday Much Higher Compared With Amazon Prime Day
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 20, 2015
Advertisers may want to stick with investing more in paid-search campaigns ...
- Labor Day Searches - What Marketers Need To Know
SearchBlog, Laurie Sullivan - Tuesday, July 21, 2015
Connecting with consumers during their time of need has been Google's mant ...
- Infusion Of Data Into Experiences Across Screens, Whew!
Show Daily, Laurie Sullivan - Tuesday, July 21, 2015
As the moderator during the opening panel at OMMA LA on Tuesda ...
- Engagement For Creating Brand Awareness
Show Daily, Laurie Sullivan - Tuesday, July 21, 2015
Is the pendulum swinging too far to the geeky side? "No," sa ...
- Ad Industry Needs A Data Auditing Firm
Show Daily, Laurie Sullivan - Tuesday, July 21, 2015
There's a lot of bad, dirty data floating around and the indust ...
- New Metrics Required For Measuring Content
Show Daily, Laurie Sullivan - Tuesday, July 21, 2015
Forget the likes, clicks and impressions. The advertising industry needs new metri ...
- Long Live Content On Any Device
Show Daily, Laurie Sullivan - Tuesday, July 21, 2015
"The device in which we experience the delivery is over," said Colet ...
- Google Jumps In To Hire Homejoy Employees As Company Closes
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 20, 2015
Homejoy will cease operations at the end of the month, and Goog ...
- Alibaba, Unilever Partner In China
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 20, 2015
Alibaba Group and Unilever China have announced a partnership that will enab ...
- Paid-Search Keyword Mistakes
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 20, 2015
Jacob Fairclough names off four of the most common keyword mistakes a ...
- How Microsoft Gets Users Searching On Bing Through Windows 10
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 20, 2015
Windows 10, which integrates Microsoft Bing's technology stack, will offer Native OneDrive integratio ...
- Yahoo Submits SEC Filing For Alibaba Spinoff, Aabaco Holdings
MediaDailyNews, Laurie Sullivan - Friday, July 17, 2015
Yahoo said Friday that it filed papers with the US Securities a ...
- Search In Google InBox Takes Backseat To Snooze
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 17, 2015
Snooze, a one-tap option to mark any email with a date ...