- What To Check Before The Web Site Goes Live
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 6, 2013
Marketers launching a new brand site will want to keep this han ...
- Adlucent Automates Analytics In Google Shopping
Online Media Daily, Laurie Sullivan - Tuesday, August 6, 2013
Adlucent proposes an analytics option for Google Shopping that allows brands ...
- YouTube Star May Participate In Kia Campaign
Online Media Daily, Laurie Sullivan - Monday, August 5, 2013
As Kia Motors America prepares to launch its next Soul campaign ...
- Google Still Searching For That Authentic Voice
SearchBlog, Laurie Sullivan - Tuesday, August 6, 2013
First came Patch, an AOL online project encouraging locals to become reporte ...
- Paid Search: Breaking Down Goals To Accomplish Tasks
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 5, 2013
Just getting started in paid-search marketing or need a refresher on so ...
- 10 LinkedIn Ad Issue Workarounds
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 5, 2013
Marketers may like to use Facebook, LinkedIn and Google+ to reach specif ...
- Give The Brand A Personality
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 5, 2013
The gecko gives Geico an avenue to connect personally with consumers. Er ...
- Paid-Search Ad Structure For Newbies
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 5, 2013
Tina Kelleher posted a cheat sheet to visualize exact, phrase, and bro ...
- Google Takes Programmatic Approach To Real-Time Data Analytics
Online Media Daily, Laurie Sullivan - Friday, August 2, 2013
Google has turned toward automation, allowing marketers to query real-time data a ...
- YouTube Advertiser Sees Strong Mobile Demand
Online Media Daily, Laurie Sullivan - Friday, August 2, 2013
The YouTube audience is switching to mobile faster than the company's enginee ...
- Search: RKG Shifts To Building Character
SearchBlog, Laurie Sullivan - Monday, August 5, 2013
The advertising and marketing industry has begun to experience the influence ...
- Twitter Adds Search Features
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 2, 2013
Twitter has made several changes to its main search results feature focusi ...
- Optimizing Search In Apps
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 2, 2013
Some consumers prefer apps, while others prefer search on mobile engines. Interestingl ...
- Google To Open YouTube Space NY Content Production Studio
Online Media Daily, Laurie Sullivan - Thursday, August 1, 2013
YouTube plans to open YouTube Space NY, giving creators a place ...
- Facebook Ads Undervalued In Attribution Models
Online Media Daily, Laurie Sullivan - Thursday, August 1, 2013
Many marketers already know that flaws exist in ad measurement attribution model ...
- Enterprise Search Clarifies Reasons To Integrate Data Silos
SearchBlog, Laurie Sullivan - Friday, August 2, 2013
Forrester Research estimates that information within a large company grows at abo ...
- How To Pull Data From PLAs Into Text Ads
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 1, 2013
Alistair Dent gives us some tips on writing product listing ads th ...
- How To Curtail Five PLA Clicks In One Minute
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 1, 2013
Sean Quadlin spoke with a small business owner who brought up so ...
- Fast As A Rabbit Influences Web Site Rank
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 1, 2013
We all know it happens. Web site speed impacts search engine ranking ...
- Three Ways To Influence Sharing Video
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 1, 2013
Produce irresistible content and consumers will share. That's what marketing experts sa ...
- Datorama Closes Funding, Will Enhance Cross-Channel Attribution
Online Media Daily, Laurie Sullivan - Wednesday, July 31, 2013
Attempting to solve one of marketing's biggest dilemmas, Datorama has closed ...
- IgnitionOne Appoints John Ragals COO, Pushes Tech Efforts
Online Media Daily, Laurie Sullivan - Wednesday, July 31, 2013
Fresh off the management-led buyout from Dentsu, IgnitionOne appoints John Ragals Glob ...
- Google: Responsive Ad Design Gets Responsive
SearchBlog, Laurie Sullivan - Thursday, August 1, 2013
Google has introduced a responsive design AdSense unit aimed at running ...
- How To Turn Short-Form Video Into Content
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 31, 2013
Here's a look at some of the key differences between Instagram a ...
- I Know Something You Don't
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 31, 2013
Sharing information remains one of the most important ingredients for a successf ...
- Why Costs Per Click On Brand Terms Continue To Rise On Google
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 31, 2013
The cost per click per brand name on Google continues to ris ...
- Lenovo's Rise To The Top
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 31, 2013
Joe Keenan tells us how Lenovo strengthened its brand name in organ ...
- How Much Would Brands Pay For individual Customer Data?
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 31, 2013
Companies need to create new revenue streams by making data the produc ...
- Yahoo Japan Gives Store Discounts For Searches
Online Media Daily, Laurie Sullivan - Tuesday, July 30, 2013
Taking a cue from Bing Rewards, at which searchers in the U. ...
- Correction: IDG Author of IGS Survey
Online Media Daily, Laurie Sullivan - Tuesday, July 30, 2013