- Cisco Links In, Take TV Campaign To Social Business Platform
Online Media Daily, Laurie Sullivan - Monday, January 23, 2012
Cisco Systems becomes the first company to launch a targeted video ...
- Adometry Seeks To Move Beyond Lookalike Targeting, Integrates Attribution
Online Media Daily, Laurie Sullivan - Friday, January 20, 2012
Marketers understand that having the tools to analyze clicks and conversions acro ...
- Brands Leave Millions On Table Without ROI Crystal Ball
Online Media Daily, Laurie Sullivan - Saturday, January 21, 2012
Retail, financial services and technology brands continue to leave more than $1 ...
- YouTube: Influence TV Everywhere Will Have On Search
SearchBlog, Laurie Sullivan - Monday, January 23, 2012
Revenue of the U.S. television ecosystem in 2012 will reach about $1 ...
- AdWords Increases Test Controls For Marketers
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 20, 2012
Tweaks made to the Desktop Editor in AdWords Campaign Experiments now enab ...
- Optimizing The Affiliate's Long Tail
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 20, 2012
Owen Hewitson tells us how to optimize the long tail of affilia ...
- Bing Campaign Highlights Doing
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 20, 2012
Bing takes the "ing" from its name and ads it to "li ...
- Ad Industry Rails Against Costly SOPA/PIPA Compliance
Online Media Daily, Laurie Sullivan - Thursday, January 19, 2012
Industry executives claim the proposed SOPA legislation will cost billions to monit ...
- Google Hits Q4 Revenue Numbers For Marketers
Online Media Daily, Laurie Sullivan - Thursday, January 19, 2012
Google co-founder and CEO Larry Page said during the company's Q4 20 ...
- Google Educates Wall Street On CPCs And Clicks
SearchBlog, Laurie Sullivan - Friday, January 20, 2012
Paid-click growth came in strong for Q4 2011, but the cost p ...
- Rimm-Kaufman Group Releases Q4 2011 Digital Marketing Report
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 19, 2012
Rimm-Kaufman Group released its RKG Digital Marketing Report for Q4 2011 th ...
- SEO Strategy Determines Company's Financial Investment
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 19, 2012
Aaron Wall tells us about an investment report where the hedge fund ...
- Bing Maps: Image This
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 19, 2012
The Bing Maps Global Ortho Project, announced in June 2011, collects a ...
- SOPA Increases Web Traffic On Some Sites
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 19, 2012
Traffic analysis from security firm ZScaler suggests that more people than usu ...
- Viggle Checks In As Loyalty TV Tool
MediaDailyNews, Laurie Sullivan - Wednesday, January 18, 2012
Function(x) said Wednesday it plans to launch Viggle, a free loyalty progr ...
- Strong Quarter Seen For Google: Analysts Cite Search, Commerce, Mobile, Display
Online Media Daily, Laurie Sullivan - Wednesday, January 18, 2012
Analysts predict another positive quarter for Google, with 32% revenue growth expect ...
- Yodle Supports Search For Rogers North Of The Border
SearchBlog, Laurie Sullivan - Thursday, January 19, 2012
Rogers Communications should help digital marketing company Yodle reach a $100 milli ...
- Google Counts Down To IPv6
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 18, 2012
Internet Protocol version 6, or IPv6, has been a long time comin ...
- 6 Steps To Growing A Social Media Audience By 4,488%
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 18, 2012
After a 12-week social media marketing campaign targeting moms, the brand's audien ...
- Sundance: A Reason To Visit Park City Other Than MediaPost's Search Insider Summit
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 18, 2012
Microsoft Bing will host a speaker series with independent filmmakers and musicia ...
- 10 Steps To An Optimized Web Page
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 18, 2012
Customer reviews on product pages help optimize sites in search engine querie ...
- Digesting 'Big Data' Shouldn't Produce Heartburn
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 18, 2012
Globally, businesses created 1.8 zettabytes of data in 2011, according to resear ...
- Social Media ROI Metrics Still Chaotic
Online Media Daily, Laurie Sullivan - Wednesday, January 18, 2012
Brand marketers continue to struggle with determining ROI for social media campaign ...
- Social Wrapp Proves Entrepreneur's Gold Ticket Into U.S., VC Funding
Online Media Daily, Laurie Sullivan - Wednesday, January 18, 2012
Social gifting service Wrapp, which lets consumers give retail gift cards f ...
- Viggle Checks In As Loyalty TV Tool
Raw, Laurie Sullivan - Wednesday, January 18, 2012
Function(x) said Wednesday it plans to launch Viggle, a free loyalty progr ...
- Ask.com Joins Google In SOPA Protest; Who's Next?
SearchBlog, Laurie Sullivan - Wednesday, January 18, 2012
Ask.com, Citysearch, and Urbanspoon will join the likes of Google, Mozilla, Redd ...
- Optimizing Conversion Rates
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 17, 2012
In an ongoing effort to improve conversion rate optimization processes, Shane Cassel ...
- Say Good-Bye To Link Building?
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 17, 2012
Well -- not totally good-bye, but darn near. It appears that sear ...
- Google To Launch Campaign Focusing On Privacy
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 17, 2012
Google will launch the Good to Know ad campaign in two doz ...
- Mediabrands Adopts Pay-For-Performance, Seiler Calls Other Models 'Horrible Disservice'
MediaDailyNews, Laurie Sullivan - Monday, January 16, 2012
IPG Mediabrands will move to a pay-for-performance model that links the agency ...
