- Ex-Amazon Data Expert Named Cooler Screens Chief Data And Product Officer
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 1, 2022
Cooler Screens has appointed Artem Lavrinovich to chief data and product office ...
- Microsoft Adds Automation To Retargeting Lists, Integrates Customer Match With Adobe, Others
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 2, 2022
Microsoft Advertising has released updates to its Audience Targeting feature and Audien ...
- 18% Of U.S. Ecommerce Transactions Were Suspected Fraudulent During 5-Day Holiday: TransUnion
Performance Marketing Insider, Laurie Sullivan - Thursday, December 1, 2022
TransUnion released findings Thursday around global ecommerce fraud that occurred during t ...
- 88% Of Yelp Survey Participants Say It's Important To Understand Review Platform Reliability
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 30, 2022
Some 88% of respondents to a survey said it's important to understa ...
- Instacart Promotions In Ad Manager Expand Campaign Options For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 30, 2022
About 5,500 brands now have access to Coupons, and Stock Up &am ...
- Amazon Ads Reporting Outage Throws Off Calculations For Black Friday Campaign Spend
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 30, 2022
A glitch in Amazon's system caused many advertisers to potentially overspend ...
- Cyber Monday Analysis Shows Consumers Spent $12.8M Each Minute In One Evening Hour
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 29, 2022
The data from Adobe estimates it was the biggest online shopping d ...
- Microsoft Trends Analysis Helps Marketers Reach Shoppers With New Year's Resolutions
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 29, 2022
Microsoft Advertising analyzed future trends to help marketers leverage online activity relat ...
- Google, YouTube Grant $13.2M To International Fact-Checking Network
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 29, 2022
Google and YouTube announced a $13.2 million grant Tuesday to the Internation ...
- Google Donates $1M To NBA Foundation
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 29, 2022
Google on Tuesday announced a $1 million donation, the largest from ...
- Yahoo Becomes Taboola's Largest Shareholder, Enters Exclusive 30-Year Commercial Agreement
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 28, 2022
The collaboration will help advertisers face the challenge of successfully targeting a ...
- Unhappy Returns? Policies Influence Where Consumers Spend Money
Data & Programmatic Insider, Laurie Sullivan - Monday, November 28, 2022
Returns cost brands and retailers billions of dollars. Some 60% of retaile ...
- Search Data Shows Thanksgiving Day Takes Back Seat To Black Friday
Performance Marketing Insider, Laurie Sullivan - Monday, November 28, 2022
Marketing companies released lots of data Monday related to search and ecommerc ...
- Inflation-Related Articles Take Backseat To Gift Giving, Data Shows
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 25, 2022
Taboola is tracking Black Friday search data through its ecommerce network, whi ...
- $34.8B Online Spend Thanksgiving Through Cyber Monday, Adobe Estimates
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 25, 2022
Consumers hit a new record for Thanksgiving Day spending at $5.29 billi ...
- Shoppers Spent More Than $9B Online On Black Friday
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, November 26, 2022
Despite higher prices for items from food to toys and electronics, consume ...
- Google Updates to Understand
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 25, 2022
Google is shaking up algorithms. Lily Ray at Moz takes us throu ...
- Could Apple Buy Disney With Iger's Return (No)
Performance Marketing Insider, Laurie Sullivan - Friday, November 25, 2022
A combination of my searches related to Disney's restaurant and Bob Ig ...
- Google Quietly Tests New Way For Publishers To Monetize Web Sites
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 23, 2022
Google is testing a new feature with publishers that will enable th ...
- What Shoppers Are Thinking About As Holiday Season Kicks Off
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 23, 2022
Data from Sprout Social shows search queries included mentions of the holid ...
- What Thanksgiving Day Searches Tell Marketers
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 23, 2022
Google has compiled search trends around Thanksgiving meals suggesting the most popul ...
- Many Happy Returns - Or Not, Per PayPal Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 22, 2022
Nearly one in four consumers have returned a greater percentage of the ...
- Baidu Benefits From Online Advertising Recovery
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 22, 2022
Despite continued lockdowns due to COVID-19, China's largest search engine Baidu report ...
- Facebook Cleans Up Trashy Posts, Drives Traffic To Publishers, Search Engines
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 22, 2022
Facebook's Q3 Widely Viewed Content Report shows just one in the t ...
- Bloomreach Lowers Acquisition Costs With Snapchat Integration
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 22, 2022
Advertisers can now integrate Bloomreach Engagement with Snapchat ads, allowing marketers ...
- Google Publishes Guidelines For Its Ranking Systems
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 21, 2022
Google has published a help document that outlines its "notable" ranking syste ...
- Meta Sued In UK, Suit Alleges Personal Data Collected To Target Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 21, 2022
The filing alleges Facebook continues to harvest personal data for ad targetin ...
- MNI Built Optics, How Developers Dealt With 'Too Much Data'
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 21, 2022
MNI, a targeted media-planning and buying company, announced the launch of ...
- Google: How Big A Problem Is Spam?
Around the Net in Search Marketing, Laurie Sullivan - Monday, November 21, 2022
About three-quarters of the way into a Wired article published Monday abo ...
- GumGum 'All In' With Attention Metrics
Data & Programmatic Insider, Laurie Sullivan - Monday, November 21, 2022
The integration of Playground xyz with GumGum's technology combines ad-tracking data wi ...