- KERV Interactive Sees A New Way To Trade Media
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 4, 2022
KERV Interactive COO Marika Roque describes the reasons that advertisers are ti ...
- Mother's Day Performance Lifts All Boats, Including CPCs, Conversion Rates
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 4, 2022
Bryan Cano, director of media strategy at StitcherAds, said that by analyzi ...
- Microsoft Edge Surpasses Apple Safari As World's Second-Most Popular Browser On Desktops
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 3, 2022
Microsoft Edge made significant gains in recent months, officially surpassing Apple's Safa ...
- Lotame Sees 25% Jump In Global High-Quality Data Investments
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 3, 2022
Lotame reported Tuesday that buying of high-quality, third-party audience data rose 2 ...
- Overlay Ads On CTV Increase Search Intent, Study Finds
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 3, 2022
Brands should consider using ads that appear in video content, rather th ...
- Amazon Introduces Virtual Product Placement, Plugs 'Freevee' At NewFronts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 3, 2022
Amazon unveiled a Virtual Product Placement beta program that allows marketers ...
- Edgemesh Uses Technology, Ad Retargeting To Weed Out Fraudulent Activity
Data & Programmatic Insider, Laurie Sullivan - Monday, May 2, 2022
Jake Loveless, CEO at Edgemesh, created a feature for his new compa ...
- Google To Offer Free Tech Training For U.S. Workers, Digital Marketing Certificate
Performance Marketing Insider, Laurie Sullivan - Monday, May 2, 2022
Google said it will donate up to $100,000 of training scholarships f ...
- Microsoft Talks About Future Of Advertising, Rewards Ad Unit At Elevate
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 29, 2022
Microsoft Advertising supports an audience of 1 billion people who are 1 ...
- Walmart To Launch Rewards Program Through Ibotta Performance Network
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, April 30, 2022
The rewards program will create digital offers on Walmart.com and the Walma ...
- Giide Turns Interactive Audio Into Performance Marketing
Performance Marketing Insider, Laurie Sullivan - Friday, April 29, 2022
Built by former agency execs, the platform supports applications across entertainment, educatio ...
- Google Lets Users Limit Seeing Several Ad Types On YouTube And Display
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 28, 2022
Google will give users of its services the option to see sever ...
- Varjo Platform Helps Advertisers Build High-Performance, Immersive Computing Experiences
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 28, 2022
The Varjo Reality Cloud platform, powered by Amazon Web Services, launched Thursd ...
- Tinuiti's 'Bob And Weave' Strategy Earned It Microsoft Advertising Global Agency Of The Year Award
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 29, 2022
Microsoft Advertising this week named Tinuiti Global Agency of The Year f ...
- Google Expands Personal Info It Will Remove From Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 28, 2022
Google has expanded the type of personal information it will remove fr ...
- Nuances Behind Meta's Tracking Pixel
Performance Marketing Insider, Laurie Sullivan - Thursday, April 28, 2022
The Markup released initial findings from a study that found Facebook h ...
- CNET Refreshes Brand, Leverages SEO To Reinforce It
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 27, 2022
The refresh aims to support the 99 million monthly visitors worldwide ...
- Google Rolls Out 'Data Safety' Section Showing Android Users What's Being Collected
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 27, 2022
Google began to roll out a data safety section for Android ap ...
- Google: Ukraine-Russia War Drove Down Western European Ad Spending
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 27, 2022
Google executives throughout the call reported "volatility" during the end of t ...
- Google Performance Max To Launch Customer Acquisition Features
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 26, 2022
Google will launch tools in the coming weeks to help marketers acqui ...
- Alphabet Q1 Profits Slip, But Revenue Rises To $68B
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 26, 2022
Alphabet reported first-quarter revenue rose to $68 billion, up from $55 billi ...
- Microsoft Search, News Ad Revenue Rose 23% In Q1
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 26, 2022
While Microsoft's strong results were attributed to its cloud platform -- ...
- An Unhappy Apple Anniversary For Those Dealing With App Tracking Transparency
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 26, 2022
A study released by Apple and conducted by a professor at Columb ...
- Data Trends Behind Roku Adding Media-Mix Modeling To Its Partner Program
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 25, 2022
"This is about us providing more granular data that's available to he ...
- 49% Of U.S. Consumers Receive The Wrong Marketing Messages From Retailers, Brands
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 25, 2022
The survey, conducted with YouGov, reveals that 49% of U.S. consumers ha ...
- Musk Wants To Fix Twitter, But Concerns Over Advertising, Content Moderation Remain
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 25, 2022
Elon Musk doesn't believe in paid advertising -- at least according ...
- Here's How Kroger Precision Marketing Relies On Data To Build Out Its Media Business
Data & Programmatic Insider, Laurie Sullivan - Monday, April 25, 2022
Kroger Precision Marketing increasingly has become a consideration for advertisers to b ...
- Yelp Cracks Down On Compensated Reviews
Performance Marketing Insider, Laurie Sullivan - Monday, April 25, 2022
Yelp called on other platforms Monday to crack down on reviewers getti ...
- Brave Brings Community Discussions From Reddit, Other Forums To Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 22, 2022
Brave this week announced a feature to its browser's native search engin ...
- InMobi's Appsumer Details Publishers' And Advertisers' Challenges With Apple ATT
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 22, 2022
Appsumer, which provides automated reporting to performance marketing teams, released data th ...
