- Why Marketers Are Misinformed About What Consumers Want
Performance Marketing Insider, Laurie Sullivan - Monday, May 16, 2022
As U.S. workers settle back into a hybrid work model, two commut ...
- Simpli.fi Improves Connection Between Search Data And Connected TV
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 13, 2022
Simpli.fi has focused on intent-based and search data for years. The compan ...
- Microsoft Bing Stops Accepting Anonymous Sitemap Submissions
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 13, 2022
Microsoft Bing will stop using marketers and webmasters the ability to subm ...
- A Third Of Apps Last Updated 2+ Years Ago Have Been 'Abandoned'
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 13, 2022
Pixalate determines the length of abandonment based on the date the a ...
- Kitchen Remodeling SEO Starts Offering Classes To Remodelers
Around the Net in Search Marketing, Laurie Sullivan - Friday, May 13, 2022
The hot housing market promoted one company to write a book ...
- Google Takes Another Look At Smart Glasses, Focuses On Translation
Performance Marketing Insider, Laurie Sullivan - Friday, May 13, 2022
Voice interactions in search technology could become the backbone of a n ...
- Tripadvisor Rebrands, Relaunches Self-Serve Ad Platform As Consumers Rethink Travel Plans
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 12, 2022
The automated tool allows marketers to define audiences, budgets and ad format ...
- Peloton Spends On YouTube, Facebook, Surpasses National TV Networks As Top Media Outlets
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 12, 2022
Despite bad press, lawsuits and supply problems, Peloton increased its ad investme ...
- Google Fails To Enforce Ban On Spyware Ads, Per Report
Around the Net in Search Marketing, Laurie Sullivan - Thursday, May 12, 2022
Google Search queries related to tracking partners such as a wife ...
- Google New Ranking Signal To Support Skin Tones In Image Search
Performance Marketing Insider, Laurie Sullivan - Thursday, May 12, 2022
Google plans to incorporate a new signal into image ranking with ...
- Google To Give Users Control Of Ad Content They See Across Its Properties
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 11, 2022
Google has previewed the launch of a feature that will give peop ...
- Match Serves Google With Temporary Restraining Order
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 11, 2022
Match Group asked for a temporary restraining order against Google on Tuesda ...
- Google Multisearch To Gain Near Me, Scene Exploration Support
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 11, 2022
Google on Wednesday announced plans to expand its search by image a ...
- DuckDuckGo Adds Feature To Block Google Topics And Fledge
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 11, 2022
DuckDuckGo has developed a feature its Chrome extension to block Google's tracki ...
- NP Digital COO Talks About Explosive Growth, Agency Hires 125 In 3 Months
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 10, 2022
Brittany Richter, chief operating officer, NP Digital U.S., talks about how ...
- Match Group Sues Google For Allegations Including Anticompetitive App Store Behavior
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 10, 2022
The suit alleges Google has a monopoly on Android app distribution, requir ...
- Search Offsets 'Low Stock' And 'Out Of Stock' Ecommerce Messages, Study Shows
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 10, 2022
Smarter search optimization and tactics can sell items in stock, according ...
- Google Responsive Display Ads Go Vertical Automatically
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 9, 2022
Responsive Display Ads will undergo a major transformation in second-half 2022, connecti ...
- Digital Out-of-Home Ad Role Changing, Media Drives Performance And Actions, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 9, 2022
GroupM has released findings of the Sightline Global Digital Out-of-Home survey ...
- Vibrant Media Develops Custom Contextual Targeting Technique Using Search Data
Data & Programmatic Insider, Laurie Sullivan - Monday, May 9, 2022
The process is based on deterministic and search-intent audience targeting anchored ...
- Google Still Serves More Than Half Of UK Shopping Ads
Performance Marketing Insider, Laurie Sullivan - Monday, May 9, 2022
Searchmetrics' analysis suggests Google may have stopped trying to increase competition ...
- LinkedIn To Show Less Low-Quality Content, Polls Used As Bait In Feed
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 6, 2022
LinkedIn plans to reduce the visibility of some types of content a ...
- Apple, Google, Microsoft Join Forces To Support Passwordless Logins
Performance Marketing Insider, Laurie Sullivan - Friday, May 6, 2022
Apple, Google and Microsoft are collectively working on a way to mo ...
- DISQO Acquires Feedback Loop, Accelerates Understanding Of Customer Experience
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 5, 2022
DISQO on Thursday announced the acquisition of a software-as-a-service technology company th ...
- Nextdoor Influencers: 71% Of Users Have Shared A Business Recommendation
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 5, 2022
Nextdoor neighbors have become influencers as the platform grows, so the compa ...
- Pinterest Testing TV Studio App, Clues Indicate Global Expansion
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 5, 2022
Pinterest has expanded its video offerings with the test launch of t ...
- Automation Adoption For Google Ads Higher Than Many Marketers Realize, Study Finds
Performance Marketing Insider, Laurie Sullivan - Thursday, May 5, 2022
Marketers are buying into automation, according to a study published by PPCsurvey.co ...
- Google Analyzes NBA-Related Searches For Marketers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 4, 2022
Lotame this week released data showing how audience segments representing NFL enthusias ...
- Google Blocked 3.4B Ads, Suspended 5.6M Accounts In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 4, 2022
Google also blocked or restricted ads from serving on 1.7 billion publish ...
- Conductor CEO Opens Up About Mental Health During Awareness Month
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 4, 2022
The ad industry needs to do a better job of addressing ment ...
