- Rakuten Group, Golden State Warriors Deepen Multiyear Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 23, 2022
Rakuten and The Golden State Warriors renewed a partnership that will dri ...
- Gartner: Marketing Budgets Increase To 9.5% Of Overall Company Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 23, 2022
Marketing budgets climbed to 9.5% of total company revenue in 2022 ...
- AppScience Names Experian Primary Data Partner, Strengthens Multicultural Insights
Data & Programmatic Insider, Laurie Sullivan - Monday, May 23, 2022
"We already built the bridge between CTV and mobile," said Helen Lu ...
- Google Builds A Walled Garden, Microsoft Advances Parakeet To Support 'Ad-Funded Web'
Performance Marketing Insider, Laurie Sullivan - Monday, May 23, 2022
NetElixir CEO Udayan Bose believes walled data gardens will become more importa ...
- Industry Vet Brian O'Kelley Joins Blockthrough Board Of Advisors
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 20, 2022
Brian O'Kelley, CEO and co-founder of Scope3, credited with the invention ...
- Match Group, Google Reach Temporary Compromise Over App Payments
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 20, 2022
Match Group on Friday withdrew its request for a temporary restraining ord ...
- Fake Reviews Surged In 2021
Performance Marketing Insider, Laurie Sullivan - Friday, May 20, 2022
The data is part of Trustpilot's Transparency Report released this week, whi ...
- Microsoft Woos Agencies At Ad Summit, Details Options For Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 19, 2022
Microsoft Advertising held its Activate 2022 Asia-Pacific conference online late Wednesday, ...
- IAS Advances Contextual Targeting With Launch Of Control Panel For Planning, Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 19, 2022
IAS has advanced its product suite to include a Control Panel f ...
- Google Releases Privacy Sandbox Timeline Updates
Performance Marketing Insider, Laurie Sullivan - Thursday, May 19, 2022
Its current design proposals are focused on supporting mobile devices and app ...
- Google Now Integrates With Lotame's Panorama ID
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 18, 2022
The deal with Google extends the company's cookieless data connectivity capabilities f ...
- Google Russian Subsidiary Files For Bankruptcy
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 18, 2022
Google's Russian subsidiary intends to file for bankruptcy after officials in t ...
- BrightEdge Creates New Layer Of SEO Insights
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 18, 2022
The company discovered that running its technology Oncrawl alongside its legacy platfo ...
- Senate Bill Would Force Google To Break Up Ad Business
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 19, 2022
Utah Republican Mike Lee led a bipartisan group of senators in introduci ...
- Gannett-Owned LOCALiQ Releases 2022 Search Advertising Benchmarks
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 18, 2022
The typical cost per click for a search ad in 2022 ...
- Instacart Ads Make First Global Expansion, In Canada
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 17, 2022
Instacart is partnering with Metro, Dollarama, Galleria Supermarket, Giant Tiger, and Michae ...
- Yelp Launches Request A Call Feature, Expands Search Categories
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 17, 2022
The feature, Request a Call, builds on the success of Request ...
- Emodo Promotes Industry Vet Jeremy Lockhorn To VP, Head of Global Innovation
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 17, 2022
"When I was at Razorfish, I spent the first six months ...
- YouTube Upfront Intros Frequency Caps, New Ad Options
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 18, 2022
At Brandcast, the focus turned to YouTube creators, its scale across intern ...
- DuckDuckGo Launches National Ad Campaign For TV, Radio - Watching You
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 17, 2022
Tracker Radar data suggests the feeling of being watched isn't just ...
- Vimeo Changes How Videos Are Optimized For Google Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 16, 2022
Vimeo developed a way to increase the ability for searches to discov ...
- YouTube Releases Data -- Story Makes The Content
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 16, 2022
Some 80% of people say they are more open to advertising ...
- Ocean Spray Focuses Data, Message On Cranberry Health Benefits In Latest Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 16, 2022
"We've built a holistic media plan that will drive awareness and engageme ...
- Yahoo Exclusively Supports Rollout Of Marriott Media Network To Help Brands Reach Travelers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 16, 2022
Marriott International on Monday announced the launch of an ad network th ...
- Dstillery Introduces Cookieless Alternative
Data & Programmatic Insider, Laurie Sullivan - Monday, May 16, 2022
Dstillery last week launched ID-free AI for cookieless ad targeting. The compa ...
- Why Marketers Are Misinformed About What Consumers Want
Performance Marketing Insider, Laurie Sullivan - Monday, May 16, 2022
As U.S. workers settle back into a hybrid work model, two commut ...
- Simpli.fi Improves Connection Between Search Data And Connected TV
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 13, 2022
Simpli.fi has focused on intent-based and search data for years. The compan ...
- Microsoft Bing Stops Accepting Anonymous Sitemap Submissions
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 13, 2022
Microsoft Bing will stop using marketers and webmasters the ability to subm ...
- A Third Of Apps Last Updated 2+ Years Ago Have Been 'Abandoned'
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 13, 2022
Pixalate determines the length of abandonment based on the date the a ...
- Kitchen Remodeling SEO Starts Offering Classes To Remodelers
Around the Net in Search Marketing, Laurie Sullivan - Friday, May 13, 2022
The hot housing market promoted one company to write a book ...
