- Here's How Kroger Precision Marketing Relies On Data To Build Out Its Media Business
Data & Programmatic Insider, Laurie Sullivan - Monday, April 25, 2022
Kroger Precision Marketing increasingly has become a consideration for advertisers to b ...
- Yelp Cracks Down On Compensated Reviews
Performance Marketing Insider, Laurie Sullivan - Monday, April 25, 2022
Yelp called on other platforms Monday to crack down on reviewers getti ...
- Brave Brings Community Discussions From Reddit, Other Forums To Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 22, 2022
Brave this week announced a feature to its browser's native search engin ...
- InMobi's Appsumer Details Publishers' And Advertisers' Challenges With Apple ATT
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 22, 2022
Appsumer, which provides automated reporting to performance marketing teams, released data th ...
- Google's Simpler Way For Europeans To Reject Cookies Starts Rolling Out
Performance Marketing Insider, Laurie Sullivan - Friday, April 22, 2022
The feature gives users of Google's search engine and YouTube in Euro ...
- Microsoft Study Finds 'Workday Consumers' Drive Shift In Media Budgets
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 21, 2022
Many people working from home find their work and personal lives a ...
- Nuclia's $5.4M Seed Round Advances AI-Powered Search In A Different Format
Performance Marketing Insider, Laurie Sullivan - Thursday, April 21, 2022
"We are sure that keyword-based search is dead," says Eudald Camprubi, C ...
- Just A Third Of Marketers Gain Insights Fast Enough To Make Decisions
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 20, 2022
Only 33% of marketers strongly agree they gain insights fast enough f ...
- Roku Debuts Cleanroom For Advertisers Ahead of TV Upfronts
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 20, 2022
Omnicom Media Group, Dentsu, Horizon Media, Icon Media Direct, and Camelot a ...
- Neutronian Certifies ID5 Solutions, Launches Data Rating System For Sellers Like Kroger, Starbucks
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 21, 2022
The ranking provides marketers with a list of audited data providers combin ...
- Amazon Paid Clicks Identify These Real-World Trends
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 20, 2022
Helium 10 identified consumer spending habits by analyzing paid clicks on specif ...
- ActionIQ, InfoSum Create Partnership To Leverage Second-Party Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 19, 2022
On Tuesday, enterprise customer data platform ActionIQ and collaboration and data cleanro ...
- Merkle Unveils 'Experience & Commerce' Practice, Taps McLaren To Lead It
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 20, 2022
Merkle, Dentsu's technology-enabled customer experience management company, on Wednesday unveiled its glob ...
- Take 2: Microsoft Looks To Deepen Ties To In-Game Advertising Since Shuttering Massive In 2010
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 19, 2022
Microsoft, apparently, is at it again -- looking to build a progr ...
- Searches For Electric Vehicles Trend High, Even As Battery Shortages Loom
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 18, 2022
Search interest in electric vehicles reached a record high in the U. ...
- NBA, Google Virtual Pixel Arena Comes Alive During Basketball Playoffs
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 18, 2022
With the NBA Playoffs underway, the NBA and Google Pixel -- t ...
- Ericsson's Ad-Tech Company Emodo Builds Out Suite, Expands Globally
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 18, 2022
Emodo built a solution for context and creative to support brands ...
- Alliant CEO: Wishing For A Federal Data Privacy Law
Data & Programmatic Insider, Laurie Sullivan - Monday, April 18, 2022
JoAnne Monfradi Dunn, CEO of Alliant, would like to see a feder ...
- Alphabet, Meta, Others Collectively Pledge Nearly $1B To Capture Carbon Pollution
Performance Marketing Insider, Laurie Sullivan - Monday, April 18, 2022
Alphabet and Meta are among the digital giants backing Frontier's carbon captu ...
- Site Search Fixes To Reduce Massive Ecommerce Returns
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 15, 2022
Common search problems fueling rapid growth in returns for retailers -- specifical ...
- Voice Search In The Metaverse
Performance Marketing Insider, Laurie Sullivan - Friday, April 15, 2022
Advances in AI and machine learning will mimic human interactions and bri ...
- IAB Tech Lab Updates Ads.txt To Help Buyers Determine Owner, Manager Of Inventory
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 13, 2022
The update, open for public comment through May 31, 2022, includes t ...
- Google Goes Social For Creator Labs Season 6
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 14, 2022
Google in partnership with agency SN37 has launched its sixth season ...
- Local Digital Ad Spend To Surpass $92B, Budgets Shift From Paid Search To Targeted Banners
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 15, 2022
Borrell Associates plans to release its 2022 Benchmarking report on Wednesday th ...
- Financial Impact Of Apple IDFA On Four Companies Greater Than First Estimated
Performance Marketing Insider, Laurie Sullivan - Thursday, April 14, 2022
Lotame analyzed the 2022 revenue impact from Apple's privacy changes, and estimat ...
- Outbrain Hits $1B In 2021 Revenue - Where Will Its New CMO Take It?
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 12, 2022
Outbrain's Paul Knegten spoke about the future of advertising and what Outbra ...
- Brands Revisit Ad Strategies As Inflation Leaps To 8.5%
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 13, 2022
Rising prices cost families about $296 per month, Moody's Analytics says, forci ...
- Rakuten Prepares For Big Give Week To Reward Loyalty
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 14, 2022
Rakuten Big Give Week played host last year to hundreds of bran ...
- 53% Of Survey Participants Say Radio, Podcast Ads Are More Relevant Than Other Media
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 13, 2022
Audio may prove to be an influential performance media if it c ...
- IAB: Digital Ad Revenue Jumped 35% In The U.S. In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 12, 2022
Digital ad revenue in the U.S. rose 35% to $189 billion la ...
