- Financial Impact Of Apple IDFA On Four Companies Greater Than First Estimated
Performance Marketing Insider, Laurie Sullivan - Thursday, April 14, 2022
Lotame analyzed the 2022 revenue impact from Apple's privacy changes, and estimat ...
- Outbrain Hits $1B In 2021 Revenue - Where Will Its New CMO Take It?
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 12, 2022
Outbrain's Paul Knegten spoke about the future of advertising and what Outbra ...
- Brands Revisit Ad Strategies As Inflation Leaps To 8.5%
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 13, 2022
Rising prices cost families about $296 per month, Moody's Analytics says, forci ...
- Rakuten Prepares For Big Give Week To Reward Loyalty
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 14, 2022
Rakuten Big Give Week played host last year to hundreds of bran ...
- 53% Of Survey Participants Say Radio, Podcast Ads Are More Relevant Than Other Media
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 13, 2022
Audio may prove to be an influential performance media if it c ...
- IAB: Digital Ad Revenue Jumped 35% In The U.S. In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 12, 2022
Digital ad revenue in the U.S. rose 35% to $189 billion la ...
- OpenWeb Buys Adyoulike For $100 Million To Build A Social Layer
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 12, 2022
OpenWeb has announced the acquisition of Adyoulike, a global advertising platform bas ...
- Responsibility For Ad Quality Differs Depending On Who You Ask
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 13, 2022
For publishers, ad quality doesn't begin and end with the ad. T ...
- DuckDuckGo Debuts First Web Browser
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 12, 2022
DuckDuckGo may have begun as a private search engine, but on Tuesd ...
- PacSun Co-CEO Alfred Chang Talks Search And Digital Strategy
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 11, 2022
Tinuiti takes the lead for PacSun's analytics, creative, display, paid search, pa ...
- Google Rescinds Internships To Students After Learning They Studied In Russia
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 11, 2022
Two students studying in Russia went public late last week on Linked ...
- Mother's Day Rituals - What She Really Wants
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 11, 2022
Mom says all she wants is time with family on Mother's Da ...
- Audigent Presents Cognitive PMP, Partners With Comscore For Its Predictive Audience Segments
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 12, 2022
Audigent on Tuesday will launch integrations with audience segments from Comscore ...
- Brightcom, Intent IQ Partner To Provide ID Targeting For Cookieless Environments
Data & Programmatic Insider, Laurie Sullivan - Monday, April 11, 2022
Brightcom will announce a deal this week with Intent IQ to u ...
- Similarities And Differences In Languages Through A Semantic Network
Performance Marketing Insider, Laurie Sullivan - Monday, April 11, 2022
There are about 7,000 different languages in the world, so to thi ...
- Microsoft Disrupts Russian Cyberattacks Targeting Ukraine
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 8, 2022
Microsoft seized domains used by APT28, a state-sponsored group operated by Russi ...
- L'Oreal USA Leads Pinterest Creator Fund, Others To Roll Out Later This Year
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 8, 2022
Pinterest partnered with L'Oreal USA for the first event, but in t ...
- Brands Collectively Spent $2.3B In 8 Months To Run Ads On Three Major Retail Sites
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 8, 2022
Amazon, Target, and Walmart took the most in ad spend from brand ...
- How Google Multisearch -- Combining Text And Image -- Will Change SEO
Performance Marketing Insider, Laurie Sullivan - Friday, April 8, 2022
Google Lens now allows those searching to ask questions about the pho ...
- Consumers Find Things To Do Offline, Rather Than On Social Media
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 7, 2022
Consumers are shifting toward more intentional online behavior, away from social platfor ...
- Semrush Data Identifies Nuances In Number Of Keywords Per Search
Performance Marketing Insider, Laurie Sullivan - Thursday, April 7, 2022
In a study, Semrush found 51% of searches contained between one a ...
- Havas Group Acquires Search Laboratory, Secures Place In Cookieless Future
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 6, 2022
Havas Group on Wednesday announced the acquisition of Search Laboratory, a digit ...
- Google Bans Apps With Hidden Data-Harvesting Software
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 6, 2022
Google pulled dozens of apps from its Google Play store after determini ...
- InMobi Adds Asia-Pacific Region To Its Mobile Ad Inventory Options
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 6, 2022
Content, monetization and marketing technology company InMobi now provides advertisers with dire ...
- Reputation Builds Competitive Analysis Platform Using Unstructured Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 6, 2022
Every company has vast amounts of unstructured data from customer feedback fou ...
- Nextdoor Ads Launch For Small Businesses
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 7, 2022
Nextdoor on Thursday announced the expansion of its self-serve ad campaign manageme ...
- eBay: Why Recommerce Is Becoming A Thing
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 6, 2022
Gen Z leads the recommerce market as consumers look to resell produc ...
- Microsoft Advertising To Roll Out RSA Open Beta Ad Customizers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 5, 2022
On Tuesday, Microsoft announced that marketers using Search Ads will soon ha ...
- Incubeta's Acquisition Of Extendo Strengthens Foothold In Latin America, Ties With Google
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 5, 2022
The digital marketing group's acquisition of data-driven marketing company Extendo, a premie ...
- Pharmaceutical, Retail Replace Automotive, Beauty As Top Ads At 2022 Grammys
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 5, 2022
MediaRadar found a 2% year-over-year increase in the number of companies advertisi ...
