- Ad Council PSA Takes On Fentanyl Crisis, With YouTube, Snap And Former Drug Dealers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 18, 2022
The Ad Council -- which has taken on issues such as dru ...
- Retail Needs To Follow Through With Website Promises Before It's Too Late
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 18, 2022
Many retailers and brands are making promises they cannot keep as ...
- YouTube To Expand Ways To Reach CTV Viewers, Audio Listeners
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 17, 2022
To help advertisers reach engaged viewers, YouTube will launch a feature call ...
- Consumers Rethinking The Holidays - Here's What It Means For Advertising
Data & Programmatic Insider, Laurie Sullivan - Monday, October 17, 2022
Brands and retailers need to understand what consumers consider non-negotiable, what they' ...
- Pinterest Expands Trends Tool, API Integration With Shopify And Google Tag Manager
Performance Marketing Insider, Laurie Sullivan - Monday, October 17, 2022
Pinterest has expanded its Trends tool -- now in the U.S., ...
- Google Changes Search Ads Design On Mobile, Desktop Tests To Follow
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 14, 2022
The company has been testing this process for more than a ye ...
- Retail Loses Billions To Unauthorized Coupon Use, Clean.io Reports
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 17, 2022
Third-party companies like Honey, RetailMeNot and Capital One Shopping are impacting affilia ...
- Economic Slowdown Puts Extra Pressure On Marketers, Media Companies: AppsFlyer Report
Performance Marketing Insider, Laurie Sullivan - Friday, October 14, 2022
AppsFlyer's report shows Apple Search Ads tripled market share since H1 202 ...
- Advertisers Increase Google Ads Spending By 15% In Q3 2022: Tinuiti
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 13, 2022
Spending on Google search ads overall grew 15% year-over-year in Q3 202 ...
- NBA Star Stephen Curry's Shimmy At Center Of Rakuten's Latest Cashback Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 13, 2022
Rakuten's latest cashback ad campaign that launched Thursday is all about t ...
- Political Ads Through Programmatic Channels Streamline Approval Process For CTV
Performance Marketing Insider, Laurie Sullivan - Thursday, October 13, 2022
Basis Technologies SVP Grace Briscoe can tell marketers a lot about t ...
- Former Google Ad Exec Launches Search Engine For Blockchain
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 12, 2022
Sridhar Ramaswamy, who formerly led Google's ad business, is building a sear ...
- Google To Bring New Authentication Method To Chrome And Android
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 12, 2022
Google will enable users of Chrome and Android to create and u ...
- Microsoft Moves Deep Into Content Creation, Integrates Designer App Into Edge, Bing
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 12, 2022
Microsoft brought attention to new graphic design apps Wednesday. The Designer a ...
- Inbox Insight Used Bombora To Gain Long-Term Data Insights Into Behavioral Changes
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 12, 2022
The technology identifies the number of individuals at a company reading mo ...
- IAB: Why Original Content Creation Is Outpacing TV Production Investment
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 11, 2022
Key themes in the study include ecommerce growth, privacy policies, the creat ...
- Google Unveils Protocol PAIR That Enables Data Clean Rooms
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 11, 2022
Google on Tuesday announced a solution in Display & Video 360 th ...
- Google Finds Revenue Alternative To Advertising Via Cloud Tech
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 11, 2022
At Google, cloud services and AI continue to drive its growth. Ma ...
- Google Cloud, Intel Launch Chip To Improve Data Center Performance
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 11, 2022
On Tuesday, Google Cloud and Intel announced a new chip aimed ...
- eBay Launches Quick Setup Feature For Ads
Around the Net in Search Marketing, Laurie Sullivan - Monday, October 10, 2022
eBay launched a Quick Setup feature for its CPC ads. There's ...
- NBTV Builds Out The Next Generation Of Streaming Media - From Golf To Cannabis
Data & Programmatic Insider, Laurie Sullivan - Monday, October 10, 2022
NBTV built a network to responsibly promote and sell alcohol and wi ...
- How Changes To Marijuana Laws, Policy Could Impact Ad Industry, Search Advertising
Performance Marketing Insider, Laurie Sullivan - Monday, October 10, 2022
Apple iPhone users can now track medications and learn about possible interactio ...
- Google Steps Up Automation To Create Assets For Ads From Website, Existing Ads
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 7, 2022
Google now automatically pulls in relevant creative content from a company's landi ...
- Walmart Connect VP Says Deal Events On Retail Sites Drive Traffic
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, October 9, 2022
Walmart's Rollbacks and More officially kicks off the holiday shopping season wi ...
- Advertising, Ecommerce Data Continues To Show Rocky Holiday Quarter
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 14, 2022
A preholiday ecommerce survey from the analyst firm Baird Equity Research sugges ...
- Paid-Search Spending Rose 5% In September
Performance Marketing Insider, Laurie Sullivan - Friday, October 7, 2022
Skai, which releases data tracking its clients' monthly spending, found the avera ...
- PwC Holiday Outlook: Black Friday Less Relevant, Millennials Will Spend Most
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 6, 2022
Just 20% of consumers in a study by PwC said they pl ...
- As Musk Closes In On Deal To Buy Twitter, What Does That Mean For Tesla?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 6, 2022
Twitter keeps rolling out features the company believes will improve its service ...
- Former Google SVP Of Ads Launches Search Engine Neeva In Germany, France, UK
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 6, 2022
Neeva, founded by two former Google employees, is intended to give use ...
- Pinterest Partners With Headspace To Help Creators Feel Better, Build Happy Content
Performance Marketing Insider, Laurie Sullivan - Thursday, October 6, 2022
Think positive. Stay calm. Be happy. That's how Pinterest wants its creato ...