LAURIE SULLIVAN
Editor, MediaPost

Contact MediaPost Editorial
  • Mapping Out A Mobile PPC Plan
    About $760 million will be spent on mobile search advertising in 200 ...
  • Connecting SEO, PPC Campaigns
    Marketers know PPC and SEO campaigns will never live up to the ...
  • When To Use 404s
    For non-SEO experts who want to learn more about 404 pages, Ra ...
  • An SEO Strategy For Tweets
    Keywords in Twitter tweets teach people the importance of optimizing the 140-charact ...
  • Optimization For Bing
    Microsoft's recently published "Bing: New Features Relevant to Webmasters" guide describes t ...
  • Study: 'It's Not My Job' Could Cost Search Industry Big Bucks
    While service companies have spent time understanding the market and refining b ...
  • Flash-Based Engine Bets On Visual Search
    In a move that is intended to drive traffic for advertisers li ...
  • Predictive Modeling For Every Season
    Search traffic, matching algorithms and changing needs of the competition can ma ...
  • Finding Qualified SEO Experts
    Quality SEO skills are undervalued. That's according to David Dalka, who writ ...
  • Mixing Up Human, Automated Search Methods
    Automated tools to manage and generate paid search ads and keywords a ...
  • Tracking ROI in AdWords
    Google Analytics now allows you to import Google Analytics Goals and Transactio ...
  • Analyzing Competitors' Top-Performing Keywords
    Have you ever wanted to know the keywords competitors use? Amber poin ...
  • Web Analytics Increasing In Importance
    FOXSports.com has begun relying on Unica NetInsight OnDemand to analyze site visit ...
  • Bing Search Numbers Rise, But Not At Google's Expense
    Microsoft continues to grow shares of Internet searches for a second straig ...
  • PPC/SEM Tips To Improve ROI
    Avinash Kaushik shares five "cool, 'non-normal,' analyses" you can apply to ga ...
  • Google Penalizes For Spam Comments
    Google penalizes sites for comment spam links to bad neighborhoods, but lif ...
  • PageRank Sculpting
    Google's Matt Cutts earlier this month rattled cages in the SEO communi ...
  • Online Gaming: Good News For Search Engines?
    Online gaming paid search ads have been banned for several years, b ...
  • BT Gets Really Personal
    Amadesa has a behavioral targeting platform that learns over time without manu ...
  • In-Game Ads In The Ad Game
    Would you like an ad with that online video game? While ...
  • Where Do The C-Level Execs See Advertisements?
    Google and Forbes Insights Thursday will release findings from a study th ...
  • Kenshoo Eases PPC Complexities
    The ability to manage increasing SEM complexity across multiple engines, address compl ...
  • Yahoo's Common Tag
    Yahoo has unveiled a Common Tag format that makes Web content mo ...
  • Google Tools For Keyword Research
    Keyword lists drive PPC campaigns. Each time keywords trigger your ad ...
  • The Official Ways To Become Google Approved
    Run for the hills if someone says he's a Google Authorized AdWor ...
  • Search Site Rolls Twitter, Amazon, Yahoo, eBay, MSN Into One Eye-Popping Result
    The visual search site Spezify.com launched Monday, though co-creators Felix Ekenstam a ...
  • JangoMail's New Feature Simplifies Transactional Email
    JangoMail on Tuesday will unveil a SMTP Relay feature that allows ema ...
  • When SEOs Mix Business With Pleasure
    Should you mix business with pleasure in the landscape of social medi ...
  • Google's Sentiment Analysis Patent Filing
    Google has filed a patent application on sentiment analysis, according to Bi ...
  • How To Compete With Major Advertisers For PPC Keywords
    Have you ever felt the frustration of being priced out of t ...