LAURIE SULLIVAN
Editor, MediaPost

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  • Conversion Optimizer Tips
    Google has made the Conversion Optimizer tool available to all campaigns usi ...
  • Finding A Goldmine In Mobile Search Terms
    Bryson Meunier provides a list of top mobile search queries entered ...
  • Much Ado About Yahoo's Ts & Cs
    Earlier this month, Yahoo emailed advertisers new Terms and Conditions stating t ...
  • Clarifying 'Bounce Rate' And 'Time On Page'
    Mark Williams attempts to clear up questions on bounce rate and ti ...
  • Marin SEM Tool Assigns Keyword ROI
    Marin Software will unveil a tracking feature today that allows marketers ...
  • Offline Gmail
    Google said it will take Gmail offline by offering a tool th ...
  • Malware Found In Google Video Search Results
    If you haven't got the message already, perhaps Dancho Danchev can convin ...
  • Performance Pricing Models Could Change Everything
    Hollis Thomases presents tips on outlining a performance media planning strategy. " ...
  • Mastering Analysis To Identify Trends
    Jessica Hullman from Pure Visible, a Google Analytics consultant, provides a tutori ...
  • Retargeting On A Budget
    Increasing the number of times someone sees a campaign ad could increa ...
  • Click Fraud Rates Hit Two-Year High
    The industry click fraud rate climbed to 17.1% in the last quart ...
  • SEO Quality Score Tool Startup Secures $4M
    When Larry Kim needed productivity tools that automate paid and natural sear ...
  • Green Link-Building Techniques
    Being green not only improves the environment, but helps you build link ...
  • Google's Broad Match Keyword Glitch
    George Michie notes that Rimm-Kaufman Group last week revealed a bug ...
  • Know Prospects Before They Become Customers
    For those of you mapping out a strategy to build a n ...
  • Segmentation Strategies To Improve Clicks And Downloads
    If your company has gone through SEO budget cuts this year, ...
  • PPC Tips For Valentine's Day
    Need some dating advice? Well, more like how-tos on courting consumers onlin ...
  • MySpace Extends Conversations 365 Days Per Year
    The days of sending holiday letters to update receivers about the year ...
  • HP: Signal Propagation Key To Social Media Success
    Hewlett-Packard dedicates about 38% of its U.S. marketing budget to the digit ...
  • Free EBook Shares Marketing Ideas
    Jennifer Laycock tells us about a new free ebook put together ...
  • More Thoughts On SEOing Large Web Sites
    Avoid CamelCase for files and extensions, remove query string variables, and avo ...
  • Are There Shortcuts To Good SEO?
    Mark Jackson was ready to tell colleagues at a search engine conferen ...
  • SEO: Legitimate Sex Sites Vs. Pornography
    Bloggers and writers advocating free speech want search engines to do ...
  • Google AdWords Spam
    It's time for the online search and advertising industry to get serio ...
  • Ad Startup Takes Behavioral Targeting To SMBs
    InflectionPointMedia today launches an ad network that identifies potential buyers looking f ...
  • How To Monetize Twitter?
    If you had five minutes in front of a venture capitalist ...
  • Life Beyond Facebook For Mobile Social Media Apps
    There are numerous social Web applications other than Facebook to plant app ...
  • OMMA Social Memorable Quotes
    "Facebook is a genius communications platform, but from an advertising aspect bran ...
  • Quantify the value of consumers following social media posts, tweets and blo ...
  • Social Graphs And CPMs
    Tapping into social graphs allows marketers to evaluate media. It will beco ...