- Affiliate Marketing Due For An Overhaul
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 24, 2015
The affiliate marketing industry might be long overdue for a technology a ...
- Spike In Yahoo Searches On Mozilla Firefox Declining
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 24, 2015
Yahoo's agreement with Mozilla to become the default search engine on t ...
- Google Removes Interstitials In Mobile Apps
SearchBlog, Laurie Sullivan - Monday, July 27, 2015
Google will permanently remove mobile app interstitials based on a recent stu ...
- Google To Give Away Patents To Startups
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 24, 2015
Google expanded on its marketplace launched in April that enables companies ...
- How To Think About Keywords, Content Targeting
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 24, 2015
Rand Fishkin illustrates the connection between targeting broader keywords with multiple inte ...
- Key Statistics To Watch For Paid-Search Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 24, 2015
Richard Stokes wants to know if marketers are tracking what he conside ...
- Yahoo Appoints CRO, Strengthens Mobile Search, 'Key To Yahoo's Future'
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 23, 2015
Yahoo announced Thursday the appointment of Lisa Utzschneider to chief revenue office ...
- Mobile Taking More Of The Search Budget Amid Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 23, 2015
Mobile continues to drive brand budgets in search advertising as nearby search ...
- YouTube's Journey To Reinvent Television On Mobile
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 23, 2015
YouTube CEO Susan Wojcicki promised to add virtual reality and 3D suppo ...
- Mobile Cost Per Click Continues To Rise
SearchBlog, Laurie Sullivan - Friday, July 24, 2015
The party's almost over for marketers who thought they could continue ...
- Marissa Mayer Intent On Bringing Yahoo Back To Search Roots
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 23, 2015
Yahoo CEO Marissa Mayer will continue to invest in search, which wi ...
- Did Lycos Create Native Ads?
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 23, 2015
The inability to monetize search results was the downfall of Lycos ...
- Bing Ads Title Tag Landing Page Test
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 23, 2015
Bing has been running a lot of tests lately. This one showcas ...
- Microsoft Bing Takes Step To Stop Revenge Porn
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 22, 2015
Online harassment is not new, but Microsoft took a step Wednesday ...
- Content Creators Get 360-Degree View On YouTube
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 22, 2015
Google brought a 360-degree view to video ad campaigns Wednesday through TrueVi ...
- Using Search Data To Personalize Prices, Discounts Online
SearchBlog, Laurie Sullivan - Thursday, July 23, 2015
It seems that 51% of retailers want to personalize prices for specif ...
- Rob Griffin On Local Search Changes To Watch
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 22, 2015
YP kicked off a search influencer series with Rob Griffin, who recently broug ...
- Content: Publish Higher Quality, Less Frequent?
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 22, 2015
Moz collaborated with HubSpot to discover whether publishing blog posts and conte ...
- Searchmetrics, Havas Media Netherlands Extend Partnership
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 22, 2015
Havas Media Netherlands, part of the worldwide Havas Media agency, has beco ...
- Brands Missing Opportunity To Measure Consumer Sentiment
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 22, 2015
Advertisers are missing an opportunity to create new metrics to measure thin ...
- Millennials Want Loyalty Points For Engagement With Brands
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 21, 2015
Some 59.5% of millennials are willing to earn loyalty points in exchan ...
- Google Prepares Brands For New TLDs In Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 21, 2015
As a new generation of top level domain (TLD) names continues ...
- Yahoo Reports Revenue Of $1.04 Billion, Search Revenue Rises
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 21, 2015
MaVeNS -- revenue from mobile, video, native, and social advertising -- represent ...
- Your Flight Itinerary, Travel Timelines With Photos Serve Up In Search, Maps
SearchBlog, Laurie Sullivan - Wednesday, July 22, 2015
It's getting a little scary when your airline flight itinerary serves ...
- Marin Appoints New CFO
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 21, 2015
Marin Software announced that Catriona Fallon has been appointed executive VP a ...
- Google Launches Cloud Foundation With Tech Heavyweights
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 21, 2015
Google Tuesday announced the Cloud Native Computing Foundation with nearly two dozen te ...
- Bing Makes Move Into Native Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 20, 2015
In a move to create a hybrid ad unit for sites li ...
- Search Around Black Friday Much Higher Compared With Amazon Prime Day
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 20, 2015
Advertisers may want to stick with investing more in paid-search campaigns ...
- Labor Day Searches - What Marketers Need To Know
SearchBlog, Laurie Sullivan - Tuesday, July 21, 2015
Connecting with consumers during their time of need has been Google's mant ...
- Infusion Of Data Into Experiences Across Screens, Whew!
Show Daily, Laurie Sullivan - Tuesday, July 21, 2015
As the moderator during the opening panel at OMMA LA on Tuesda ...