- Engagement For Creating Brand Awareness
Show Daily, Laurie Sullivan - Tuesday, July 21, 2015
Is the pendulum swinging too far to the geeky side? "No," sa ...
- Ad Industry Needs A Data Auditing Firm
Show Daily, Laurie Sullivan - Tuesday, July 21, 2015
There's a lot of bad, dirty data floating around and the indust ...
- New Metrics Required For Measuring Content
Show Daily, Laurie Sullivan - Tuesday, July 21, 2015
Forget the likes, clicks and impressions. The advertising industry needs new metri ...
- Long Live Content On Any Device
Show Daily, Laurie Sullivan - Tuesday, July 21, 2015
"The device in which we experience the delivery is over," said Colet ...
- Google Jumps In To Hire Homejoy Employees As Company Closes
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 20, 2015
Homejoy will cease operations at the end of the month, and Goog ...
- Alibaba, Unilever Partner In China
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 20, 2015
Alibaba Group and Unilever China have announced a partnership that will enab ...
- Paid-Search Keyword Mistakes
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 20, 2015
Jacob Fairclough names off four of the most common keyword mistakes a ...
- How Microsoft Gets Users Searching On Bing Through Windows 10
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 20, 2015
Windows 10, which integrates Microsoft Bing's technology stack, will offer Native OneDrive integratio ...
- Yahoo Submits SEC Filing For Alibaba Spinoff, Aabaco Holdings
MediaDailyNews, Laurie Sullivan - Friday, July 17, 2015
Yahoo said Friday that it filed papers with the US Securities a ...
- Search In Google InBox Takes Backseat To Snooze
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 17, 2015
Snooze, a one-tap option to mark any email with a date ...
- Search Makes YouTube A More Valuable Media Property
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 17, 2015
Viewers can't search through television commercials and how-to tips on broadcast T ...
- Google Explores Nuances Of Branded Content On YouTube
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, July 19, 2015
Likes and dislikes on YouTube give brands feedback when producing and publishi ...
- Personalizing Messages To Purple-Hair Individualists With Search, Addressable TV
SearchBlog, Laurie Sullivan - Monday, July 20, 2015
iProspect has been testing campaigns in addressable television, which chief strategy offic ...
- How To Control Search Engine Crawlers
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 17, 2015
Rand Fishkin suggests when marketers should disallow search engines in their robots.txt file ...
- Make Sure To Add These Three Tips On Local Search
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 17, 2015
Dave Davies steps through how marketers can use local search advances and principl ...
- IBM's Changing Roll Requires A Spinoff
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 17, 2015
IBM's push into marketing makes some believe Big Blue should spin o ...
- What's The Fine Line Between Gray From Black Hat SEO
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 17, 2015
Kevin Lee spoke to search experts about a variety of Grey H ...
- Moving Transgender @YouTube Video Airs On TV
MediaDailyNews, Laurie Sullivan - Thursday, July 16, 2015
Google took a YouTube video and aired it on TV during t ...
- Amazon Prime Day Seen Capturing Clicks From Google
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 16, 2015
Shoppers might feel frustrated with the way Amazon handled the made-up holid ...
- Google Revenue Up, Cost Per Click Down
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 16, 2015
Google reported Thursday the aggregate cost per click (CPC) across its netwo ...
- Back-To-School Searches Rising, Already
SearchBlog, Laurie Sullivan - Friday, July 17, 2015
Parents are thinking much earlier this summer about searching for supplies ...
- Instagram Bans Search Terms Like #Curvy
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 16, 2015
Instagram has banned a series of search terms from being used ...
- A 'Must Not Do' List For Paid Search Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 16, 2015
Dave Rocco has published a list of do nots when it com ...
- Will Marin Software Keep Up Analysts' Expectations
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 16, 2015
Marin Software reported an earnings surprise of 10.71% when the company la ...
- Google Sponsors OpenStack Foundation
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 16, 2015
Google began sponsoring the OpenStack Foundation, the two companies announced Thursday. Although Goog ...
- Apple Sued For Using iWatch Term In Search Ad
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 16, 2015
Apple doesn't own the trademark iWatch, but it's been using the wo ...
- Zeta Interactive Closes $125M Funding, Plans US, UK Growth
MediaDailyNews, Laurie Sullivan - Wednesday, July 15, 2015
Big data and analytics company Zeta Interactive said Wednesday it has clos ...
- Yahoo Connects Mobile Messaging To Search Through Native
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 15, 2015
Mobile messaging apps present an interesting opportunity for marketers to become pa ...
- Amazon Putting Pressure On Google Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 15, 2015
Amazon remains a much larger competitor for Google text ads. Merkle R ...
- Google Steps Into Purchases On Google Shopping
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 15, 2015
Google's Purchase on Google might make it easier for consumers to b ...