- Google Home Brings Another Data Source For Search Marketers
SearchBlog, Laurie Sullivan - Wednesday, May 18, 2016
Search marketers will undoubtedly have another piece of data to use ...
- eBay Uses AI To Strengthen Search Across Marketplace
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 17, 2016
eBay announced in early May that it had acquired ExpertMaker in a bid to bri ...
- Microsoft Redesigns Bing Ads Editor
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 17, 2016
Bing Ads has rebuilt Bing Ads Editor to support advanced search features. One ...
- Google Spaces For Sharing Content In Small Groups
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 17, 2016
Google has introduced a group-sharing app called Spaces that aims to ma ...
- Stories Paid-Search Clicks Tell To Strengthen Remarketing
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 17, 2016
Identifying the keywords with intent remains important for paid search, but the ...
- Data Tells Why Brands Lag And Drag On Mobile
Mobile Insider, Laurie Sullivan - Tuesday, May 17, 2016
Most mobile users look at their email on the phone or glan ...
- Google Gboard Key To Hyperlocal, Cross-Device Targeting, Ad-Serving For Wearables
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 16, 2016
Google made a move into quick yet relevant search in text message ...
- Google Adds Commerce To Image Search, Places Real-Time Inventory In Query Results
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 16, 2016
Google is bringing Shopping ads to image search results and will ser ...
- 40% Of Marketers At Big Companies Wait More Than Six Months For Critical SEO Changes
SearchBlog, Laurie Sullivan - Tuesday, May 17, 2016
Search engine optimization professionals at some large companies have been waiting abo ...
- Viacom Says Industry Needs Measurement Standards For Programmatic Cross-Device Video
Show Daily, Laurie Sullivan - Tuesday, May 17, 2016
Calling it a complicated process, Julian Zilberbrand, Viacom EVP of Audience Scienc ...
- 8 SEO Basics For Success
Around the Net in Search Marketing, Laurie Sullivan - Monday, May 16, 2016
On-page SEO is no longer simple. Rand Fishkin explores eight principles th ...
- Trump Brings Amazon Internet Tax Issues Back Into Spotlight
MediaDailyNews, Laurie Sullivan - Friday, May 13, 2016
Presumptive Republican nominee Donald Trump brought Internet taxes into the spotlight Frid ...
- Pinterest Lifts Affiliate Link Ban, Rolls Out Network
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 13, 2016
Pinterest plans to roll out an affiliate network after banning affiliate marketi ...
- Will Google, Bing Use Virtual Reality To Influence Searches?
SearchBlog, Laurie Sullivan - Monday, May 16, 2016
A picture gets brands only so far, but telling a story throu ...
- Google Search Queries With Commercial Intent Return More Ads In Results
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 12, 2016
Google favors paid-search ads that match the intent of the query, ...
- FTC Reportedly Re-Evaluating Google Search Practices For Abuse
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 12, 2016
Officials at the U.S. Federal Trade Commission (FTC) reportedly are revisiting t ...
- Women Have Deeper Pockets Than Men On Mother's Day
SearchBlog, Laurie Sullivan - Friday, May 13, 2016
While it's a day to celebrate mom, women still spend the majori ...
- Google Intros Gboard For iPhone Users
Around the Net in Search Marketing, Laurie Sullivan - Thursday, May 12, 2016
Gboard, a new app for iPhone users, enables users to search a ...
- Authenticity Overtakes Aspirations In Online Video Ads
Online Video Daily, Laurie Sullivan - Wednesday, May 11, 2016
Females tend to rely more on word of mouth and social med ...
- Oren Netzer Reveals Search Targeting Secrets Learned From Programmatic Display, Video
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 11, 2016
Oren Netzer, who founded DoubleVerify in 2008, believes he can bring programmat ...
- Adobe Debuts Attribution Model And Virtual Analyst App At EMEA Summit
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 12, 2016
Adobe has a new approach to attribution based on an algorithmic meth ...
- Google Loses Millions In Ad Revenue From Prohibiting Payday Ads
SearchBlog, Laurie Sullivan - Thursday, May 12, 2016
Google will lose about $35 million in advertising revenue as a resu ...
- Hotwire Explains How To Use Seven Attribution Models Simultaneously
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 11, 2016
Attribution continues to pull at marketers like a child begging for attentio ...
- Salesforce Matches With Google On Search, Gmail, YouTube
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 10, 2016
Salesforce's integration with Google, announced Tuesday, allows its clients to use first-par ...
- Baidu To Add 'Credibility' To Search Ranking Algorithm After Cancer Death
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 10, 2016
Chinese government officials went searching for answers from the Chinese engine Bai ...
- Google Proposes Women Emoji, Search Validates Growing Trend
SearchBlog, Laurie Sullivan - Wednesday, May 11, 2016
A group of Google employees has proposed a set of emoji ...
- Finding The Keywords With The Most Potential
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 10, 2016
Moz analysts created four metrics to help determine the best keywords ...
- The Renovation Of Pier 57 And Google's New Digs
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 10, 2016
Google will have new digs in NYC, a space on the renovat ...
- Yahoo Launches Custom Audience Targeting In Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 9, 2016
Yahoo joined the ranks of companies supporting custom audience targeting with first-par ...
- Google Tests Black Hyperlink In Search Results, Users Tweet: Bring Back The Blue
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 9, 2016
Google turned its iconic blue text hyperlinks to black in query resul ...