- Apple Angers Its Most Ardent Fans
OMMA Magazine, Mark Walsh - Monday, October 1, 2007
Apple Inc. left early adopters fuming when it cut the price ...
- Building on the Ad Boom
OMMA Magazine, Mark Walsh - Monday, October 1, 2007
Only four months after formally launching, mobile startup Quattro Wireless has rais ...
- Behind The Numbers: Internet Ads in the Bull's Eye
OMMA Magazine, Mark Walsh - Friday, August 31, 2007
In projecting nearly $62 billion in Internet advertising by 2011, Veronis Suhl ...
- What's the Score?
OMMA Magazine, Mark Walsh - Monday, October 1, 2007
Engagement, that highly prized but elusive criteria for evaluating Web audiences, h ...
- Mobile Marketer Zoove Gets Another $5 Million
Raw, Mark Walsh - Thursday, October 20, 2011
Direct mobile marketing company Zoove Thursday announced raising $5 million from Roge ...
- McDonald's Sets Up In CityVille
Raw, Mark Walsh - Thursday, October 20, 2011
McDonald's has set up shop in CityVille after trying its hand ...
- Digitas Opens A Mobile Outlet (Sort of)
Raw, Mark Walsh - Wednesday, October 26, 2011
Visitors to the new Mobile Retail Showcase in the Boston office ...
- TubeMogul: RTB Ins't Just For Direct Response
Raw, Mark Walsh - Wednesday, October 26, 2011
To help demonstrate RTB isn't all about direct response advertising, video ...
- MoPub Opens Mobile RTB Marketplace
Raw, Mark Walsh - Thursday, October 27, 2011
Mobile ad startup MoPub Thursday announced the launch of a real-time biddi ...
- Starbucks Taps Scanbuy for QR Codes
Raw, Mark Walsh - Thursday, October 27, 2011
Starbucks has teamed with barcode technology provider Scanbuy for a promotional campai ...
- Joule Heads Down Under
Raw, Mark Walsh - Monday, October 31, 2011
WPP is expanding mobile marketing agency Joule to Australia and New Zeala ...
- Flurry Adds Tool For Retargeting App Downloaders
Raw, Mark Walsh - Monday, October 31, 2011
Mobile app analytics and advertising firm Flurry has added a new featu ...
- Yahoo Acquires interclick For $270 Million
Raw, Mark Walsh - Tuesday, November 1, 2011
Yahoo announced Tuesday it has agreed to acquire behavioral targeting network intercli ...
- Scanbuy: Code Users Up 300%
Raw, Mark Walsh - Tuesday, November 1, 2011
Barcode technology company Scanbuy today reported the number of active users f ...
- Besides Livestand, Yahoo Adds Other Apps
Raw, Mark Walsh - Wednesday, November 2, 2011
Along with its
Livestand iPad app, Yahoo Wednesday unveiled a flur ...
- Nielsen: 25-34 Demo Is Smartphone Sweet Spot
Raw, Mark Walsh - Thursday, November 3, 2011
Smartphone penetration in the U.S. is creeping towards the halfway mark ...
- BuzzLogic Is Now Twelvefold Media
Raw, Mark Walsh - Thursday, November 3, 2011
BuzzLogic has changed its name to Twelvefold Media following the rollout ...
- CBS Launching 'Social Sweep Week'
Raw, Mark Walsh - Thursday, November 3, 2011
CBS is turning to Facebook and Twitter and its own stars ...
- Yahoo, ABC Launch Election Coverage
Raw, Mark Walsh - Tuesday, November 8, 2011
Yahoo and ABC News Tuesday
kicked off expanded political coverage onli ...
- Mobile TV Group Adds Univision
Raw, Mark Walsh - Tuesday, November 8, 2011
The Mobile Content Venture (MCV) on Tuesday
announced that Univision h ...
- Thrillist Debuting Deal Apps
Raw, Mark Walsh - Tuesday, November 8, 2011
Thrillist on Thursday will launch iPhone and Android apps specifically for i ...