• by Mark Walsh  @markfwal, October 31, 2011

WPP's mobile marketing agency Joule is expanding to Australia and New Zealand through a partnership with Sydney-based advertising and media agency Switch Digital. Glynn Honey, formerly managing director at Isobar Australia, will oversee Joule’s operations in Sydney and Melbourne, with another office to open in Auckland in 2012.

As part of the joint venture, Joule will extend its global mobile campaign management and technology platforms to the region. “We see Australia as a market with significant opportunity where our global learnings and skills can be leveraged,” said Rupert Day, CEO of WPP’s tenthavenue unit, of which Joule is a part.

The mobile agency, which already has offices in New York, Los Angeles, Paris and London, plans to expand further in the Asia Pacific market in the next six months.