- Shopping App Swirl Adds In-Store Capability
Online Media Daily, Mark Walsh - Wednesday, May 22, 2013
Swirl entered the mobile shopping fray last year with an iPhone a ...
- Opera Extends Ad Tools To Connected TV
Raw, Mark Walsh - Wednesday, May 22, 2013
After tackling the desktop, and then mobile, Opera lately has been expandi ...
- Anheuser-Busch Heads To Silicon Valley
Show Daily, Mark Walsh - Wednesday, May 22, 2013
Leading things off as morning keynote speaker at OMMA Mobile is Pa ...
- Chibe: No One Cares About Your Brand
Show Daily, Mark Walsh - Wednesday, May 22, 2013
Among lessons Anheuser-Busch has learned, Chibe stressed that companies should be fan-centri ...
- Mondelez Focused On Mobile Video
Show Daily, Mark Walsh - Wednesday, May 22, 2013
Mondelez International made a splash last year when the company behind bran ...
- In Apps, Utility Trumps Branding
Show Daily, Mark Walsh - Wednesday, May 22, 2013
When it comes to the value of branded apps, Mondelez’s Ed Kaczmar ...
- Pandora Bullish On In-Car Expansion
Show Daily, Mark Walsh - Wednesday, May 22, 2013
In an on-stage interview at OMMA Mobile, John Trimble, chief revenue offic ...
- NYT Backs Tablet Apps
Show Daily, Mark Walsh - Wednesday, May 22, 2013
Responding to
OnSwipe CEO’s Jason Baptiste declaration that “apps are bullshit,&rdqu ...
- Entertainment, Travel Bet On Mobile Banners
Show Daily, Mark Walsh - Wednesday, May 22, 2013
Banner ads have long been the whipping boy of online advertising, a ...
- Yahoo To Ramp 'Native' Ads On Tumblr
Online Media Daily, Mark Walsh - Monday, May 20, 2013
With its $1.1 billion acquisition of Tumblr, Yahoo on Monday made cle ...
- Fidelity Turns ATM Into Dance Machine
Raw, Mark Walsh - Tuesday, May 21, 2013
Who says Fidelity isn’t fun? Speaking at OMMA Social, the investment firm&rsquo ...
- TD Bank: Video Tells The 'Human' Story
Show Daily, Mark Walsh - Tuesday, May 21, 2013
Leading off as keynote speaker at OMMA Video 2013, Vinoo Vijay, CM ...
- Is NewFronts-Upfront Merger Coming?
Show Daily, Mark Walsh - Tuesday, May 21, 2013
Wrapping up the OMMA Video panel assessing this year’s NewFront, moderator Mi ...
- Fidelity Frowns On In-Banner Video
Show Daily, Mark Walsh - Tuesday, May 21, 2013
On hand for the afternoon keynote at OMMA Video is Chris Needha ...
- Yahoo To Buy Tumblr For $1.1 Billion
Online Media Daily, Mark Walsh - Sunday, May 19, 2013
The Yahoo board has agreed to acquire popular blogging site Tumblr f ...
- 'Geo-Conquesting' Drives Higher Mobile Click Rates
Online Media Daily, Mark Walsh - Friday, May 17, 2013
The practice of conquesting -- running advertising for a brand or produ ...
- Ford, Jeep, Chevy Top Digital Auto Brands
Online Media Daily, Mark Walsh - Friday, May 17, 2013
On the digital proving track, Detroit is beating out the competition. For ...
- Yahoo Confirms Tumblr Acquisition For $1.1 Billion
Raw, Mark Walsh - Monday, May 20, 2013
Yahoo on Monday
confirmed it will buy blogging service Tumblr f ...
- Twitter Is True Second-Screen App
Show Daily, Mark Walsh - Monday, May 20, 2013
In the first afternoon panel at OMMA Social, agency and other executiv ...
- Advertising Still Experimental For Second Screen
Show Daily, Mark Walsh - Monday, May 20, 2013
Are advertisers getting value out of second-screen yet? The panelists suggested i ...
- Expedia, Latam Airlines Team On Social Efforts
Show Daily, Mark Walsh - Monday, May 20, 2013
Latam Airlines in 2011 joined forces with Expedia participating partner in Expedia&rsquo ...
- How Agencies Weigh Social Networks
Show Daily, Mark Walsh - Monday, May 20, 2013
When it comes to evaluating social platforms, an OMMA Social panel ...
- Pinterest Deemed 'Experimental' Option
Show Daily, Mark Walsh - Monday, May 20, 2013
When it comes to Pinterest, most of the agency panelists view t ...
- Android On 75% Of Smartphones Shipped In Q1
Mobile Marketing Daily, Mark Walsh - Thursday, May 16, 2013
Android ran on three quarters of the smartphones shipped in the fir ...
- Google Revamps AdMob Network
Online Media Daily, Mark Walsh - Thursday, May 16, 2013
Google on Thursday began rolling out a revamped version of its AdM ...
- Mobile Ad Results In Line With Rich Media
Online Media Daily, Mark Walsh - Thursday, May 16, 2013
Mobile display ads perform roughly on par with rich media ads ...
- Yahoo Adds Tweets To News Feed
Online Media Daily, Mark Walsh - Thursday, May 16, 2013
Yahoo will incorporate selected tweets into the newsfeed on its redesigned ho ...
- iOS Gains On Android
Online Media Daily, Mark Walsh - Thursday, May 16, 2013
Android accounted for more than half (52%) of impressions on the Millenni ...
- Netflix Sees Surge In Tablet Viewing
Online Media Daily, Mark Walsh - Wednesday, May 15, 2013
During the first quarter, Netflix surpassed 29 million subscribers, putting it ...
- Android On 75% of Smartphones Shipped In Q1
Raw, Mark Walsh - Thursday, May 16, 2013
Android ran on three quarters of the smartphones shipped in the fir ...