- Building a Better Mobile Ad
Show Daily, Mark Walsh - Tuesday, October 2, 2012
In the last mobile panel of the day, the first question ...
- Urban Airship Unveils New Geotargeting Service
Online Media Daily, Mark Walsh - Monday, October 1, 2012
App notification and messaging platform Urban Airship on Monday launched a n ...
- Pew: Mobile Expanding News Consumption
Online Media Daily, Mark Walsh - Monday, October 1, 2012
When it comes to news consumption, mobile devices are expanding reach, rath ...
- AT&T AdWorks Offers Auto-Fill For Ads
Raw, Mark Walsh - Monday, October 1, 2012
AT&T AdWorks today
introduced a new service that allows AT&T custome ...
- Millennial Media Hires Ex-Yahoo CMO Spilman
Raw, Mark Walsh - Monday, October 1, 2012
Mobile ad network Millennial Media has named Mollie Spilman as is n ...
- Defining Advertising In the Digital Age
Show Daily, Mark Walsh - Monday, October 1, 2012
Given the explosion of digital and mobile media platforms, formats and device ...
- IAB 'Rising Stars' Ads Beat Standard Units
Show Daily, Mark Walsh - Monday, October 1, 2012
The Interactive Advertising Bureau on Monday said the eight Rising Stars ...
- IAB 'Rising Stars' Ads Beat Standard Units
Show Daily, Mark Walsh - Monday, October 1, 2012
The Interactive Advertising Bureau on Monday said the eight Rising Stars ...
- BofA Has 11M Active Mobile Users
Show Daily, Mark Walsh - Monday, October 1, 2012
Bank of America is embracing mobile in a big way. That's t ...
- Mobile A Focus of BofA Marketing
Show Daily, Mark Walsh - Monday, October 1, 2012
Underscoring the importance of mobile to BofA, the bank's mobile chief Ma ...
- Mobile Becoming Part of Planning Process
Show Daily, Mark Walsh - Monday, October 1, 2012
Marketers are often urged to incorporate mobile as part of integrated campaing ...
- Mobile: Will Testing Ever End?
Show Daily, Mark Walsh - Monday, October 1, 2012
Will the testing and learning phase in mobile ever end? Joule's Micha ...
- Don't Wait For NFC
Show Daily, Mark Walsh - Monday, October 1, 2012
The rollout of near field communications (NFC) has been hyped as t ...
- Mobile Stats From Magna Global
Show Daily, Mark Walsh - Monday, October 1, 2012
Brian Monahan of Magna Global highlighted a number of mobile-related stats ...
- Location Bolsters Push Messaging
Show Daily, Mark Walsh - Monday, October 1, 2012
Is location-tracking and smartphone penetration making mobile the ultimate medium for reachi ...
- Grocery Stores Could Be M-Coupon Kings
Show Daily, Mark Walsh - Monday, October 1, 2012
While mobile coupons may not have taken off, Nielsen's Ken Cassar suggest ...
- 'Boston Globe' Site Teams With MIT
MAD Boston, Mark Walsh - Friday, September 28, 2012
The Boston Globe will partner with MIT's Center for Civic Media ...
- Celtra: Expandable Banners Top Rich Mobile Format
Online Media Daily, Mark Walsh - Thursday, September 27, 2012
Mobile rich media provider Celtra revealed results from 60 mobile campaigns acro ...
- Scanbuy Touts Success Of 'First Mobilized Olympics'
Online Media Daily, Mark Walsh - Thursday, September 27, 2012
Scanbuy CEO Mike Wehrs says he was pleased with the company's performan ...
- Yahoo, Media.net Team On Contextual Ads
Online Media Daily, Mark Walsh - Thursday, September 27, 2012
Yahoo is getting back into the business, serving contextual ads on third-par ...
- Report: To App Or Not To App
Online Media Daily, Mark Walsh - Wednesday, September 26, 2012
A new Forrester study points out that while consumers may be embraci ...
- IAB Finalizes Mobile Rich Media Standards
Raw, Mark Walsh - Thursday, September 27, 2012
The Interactive Advertising Bureau today announced the release of the final versi ...
- Celtra: Expandable Banners Top Rich Mobile Format
Raw, Mark Walsh - Thursday, September 27, 2012
Mobile rich media provider Celtra on Thursday unveiled its first
quarter ... - Facebook Rolls Out Facebook Gifts
Raw, Mark Walsh - Thursday, September 27, 2012
Facebook on Thursday launched a new service allowing people to send tangib ...
- Crisp Touts Objective-Focused Ad Units
Online Media Daily, Mark Walsh - Tuesday, September 25, 2012
Mobile rich media firm Crisp Media announced a new suite of displ ...
- Passbook Powers Brands' App Store Rankings
Online Media Daily, Mark Walsh - Tuesday, September 25, 2012
Mobile apps integrated with Passbook are already getting a boost from bei ...
- IDC: Device Sales In U.S. Fell In Q2
Raw, Mark Walsh - Wednesday, September 26, 2012
The worldwide market for connected devices-PCs, smartphones and tablets--reached 267.3 million uni ...
- Leaderboard Gets Attention on iPad
Raw, Mark Walsh - Wednesday, September 26, 2012
A new
eye-tracking study suggests the leaderboard banner is the mo ...
- BlueKai Extends Platform To Mobile
Raw, Mark Walsh - Wednesday, September 26, 2012
BlueKai has extended its Data Activation System to the mobile realm, allowi ...
- Admobius Enhances Targeting Platform, Raises $5 Mil In Funding
Online Media Daily, Mark Walsh - Tuesday, September 25, 2012
Launched by a trio of Apple executives who worked in its i ...
