- Survey Finds Consumers Down With OTT
Marketing Daily, Aaron Baar - Tuesday, November 27, 2012
According to a new survey by Accenture, half of consumers in t ...
- Nook Brings Wish Lists Into Pinterest Age
Marketing Daily, Aaron Baar - Monday, November 26, 2012
Barnes & Noble brings the holiday wish list into the modern a ...
- Warc Cuts Spending Forecast
Raw, Aaron Baar - Monday, November 26, 2012
With no Olympics, U.S. Election or other major event, the ad indust ...
- Toy Product Blasts Into Holiday Season
Marketing Daily, Aaron Baar - Friday, November 23, 2012
With so many kids finding entertainment in electronics, paintball products and sporti ...
- Q&A: Century 21 CMO Thorne On Super Bowl
Marketing Daily, Aaron Baar - Tuesday, November 20, 2012
In this age of one-to-one marketing through digital channels, it might se ...
- On Edge: The Next Generation Explained
Marketing Daily, Aaron Baar - Monday, November 19, 2012
Having lived through a global recession and no guarantee of higher educatio ...
- Wii U Launch Will Be Big, But Will It Last?
Marketing Daily, Aaron Baar - Friday, November 16, 2012
"We believe it's highly likely that retailers will experience some Wii ...
- Sievert Joins T-Mobile As CMO
Marketing Daily, Aaron Baar - Sunday, November 18, 2012
T-Mobile USA has hired Michael Sievert as its new chief marketing offi ...
- Private-Label Growth Slows; Value Still Matters
Marketing Daily, Aaron Baar - Thursday, November 15, 2012
According to the latest "Times & Trends Report" from SymphonyIRI, national bra ...
- TiVo To Launch TV Advertising (You Read That Right)
Marketing Daily, Aaron Baar - Wednesday, November 14, 2012
For its inaugural television advertising campaign, the Alviso, Calif. company has enlist ...
- Nintendo, Old Navy Combine For Black Friday
Marketing Daily, Aaron Baar - Wednesday, November 14, 2012
Nintendo and Old Navy are teaming up on a Black Friday promoti ...
- LG Breaks Through With Optimus G
Marketing Daily, Aaron Baar - Monday, November 12, 2012
The phone features touted in the ad, which will run in 60 ...
- AT&T Gives C-Note Break For Tablets
Marketing Daily, Aaron Baar - Monday, November 12, 2012
AT&T is offering a $100 discount to anyone wanting to buy ...
- Even Santa Wants To Save With Alltel
Marketing Daily, Aaron Baar - Friday, November 9, 2012
With the holiday shopping season being one of the most important tim ...
- Barnes & Noble Shows Off Nook Lines
Marketing Daily, Aaron Baar - Thursday, November 8, 2012
With tablets on many people's holiday shopping and wish lists, Barnes &am ...
- Data Breaches Happen; Beazley's Seen Them All
Marketing Daily, Aaron Baar - Wednesday, November 7, 2012
In addition to the print ads, which will appear in publications su ...
- Del Monte Shows Life With New Campaign
Marketing Daily, Aaron Baar - Tuesday, November 6, 2012
With consumers wanting (or saying they want) more fruits and vegetables ...
- Sennheiser Gives Gamers Absolution
Marketing Daily, Aaron Baar - Monday, November 5, 2012
Lars Nielsen, Sennheiser Gaming's marketing and communications manager, tells Marketing Daily: "Naturall ...
- Nintendo Bows Wii U Kiosks
Marketing Daily, Aaron Baar - Monday, November 5, 2012
Nintendo is placing more than 5,000 interactive kiosks in major retailers (includi ...
- Nintendo Bows Wii U Kiosks
Online Media Daily, Aaron Baar - Monday, November 5, 2012
Nintendo is placing more than 5,000 interactive kiosks in major retailers, includi ...
- Western Brands Could Learn From 'Softscaling'
Marketing Daily, Aaron Baar - Thursday, November 1, 2012
In these increasingly volatile economic times, companies need to find a balan ...
- EA Takes Madden Social
Marketing Daily, Aaron Baar - Thursday, November 1, 2012
EA Sports has released Madden NFL 13 Social, a free-to-play title th ...
- Mobile Shopping On Rise For Holidays
Marketing Daily, Aaron Baar - Wednesday, October 31, 2012
"The big story for marketers is they have a new way ...
- Sandy Entertainment Losses Could Be Huge
Marketing Daily, Aaron Baar - Tuesday, October 30, 2012
"With no power, there's no show," Paul Bassman, president of Doodson Insuran ...
- Activision Goes Big For 'CoD: Black Ops 2'
Marketing Daily, Aaron Baar - Monday, October 29, 2012
In addition to Downey, Jr., who upstages a man with two tan ...
- Sprint Unleashes NBA Game TIme
Marketing Daily, Aaron Baar - Monday, October 29, 2012
In advance of the NBA season, Sprint is launching NBA Game Tim ...
- NYC Marathon To Go On?
Raw, Aaron Baar - Tuesday, October 30, 2012
According to organizers (who held a news conference just as Sandy w ...
- Retailers Ramp Up Windows 8 Programs
Marketing Daily, Aaron Baar - Friday, October 26, 2012
With Microsoft's Windows 8 hitting retail outlets on Friday, the retailers ...
- TED: Story Key To 'Ads Worth Spreading'
Marketing Daily, Aaron Baar - Thursday, October 25, 2012
Videos celebrating the use of locally sourced food for the creation ...
- Melita Making Single-Serve Coffee Pod
Marketing Daily, Aaron Baar - Thursday, October 25, 2012
Melita, maker of premium coffee, filters and makers, is getting into t ...