- VanHeusen Targets Men's Too-Tight Collars
Marketing Daily, Sarah Mahoney - Tuesday, September 22, 2015
The new line is based on fabric technology that expands up ...
- Boomers Vs. Millennials: More Common Ground Than You'd Think
Marketing Daily, Sarah Mahoney - Tuesday, September 22, 2015
In this Q&A, Samara Anderson, retail strategist for Redpepper, an ad agen ...
- HM Deepens Cruelty, Sustainability Marketing
Marketing Daily, Sarah Mahoney - Friday, September 18, 2015
Looks like cheap-chic leader H&M wants customers to know it's intensifying i ...
- Nielsen Reports African-Americans Richer, Better Educated
Marketing Daily, Sarah Mahoney - Thursday, September 17, 2015
Even more unexpected, says Cheryl Pearson-McNeil, a Nielsen SVP, is a dramat ...
- Celebrity Matchmaking: What Sparks Luxury Brand Magic?
Marketing Daily, Sarah Mahoney - Thursday, September 17, 2015
"Marketing Daily" asked Fabien Moreau, CEO of Forward, an agency that h ...
- Target, Walmart Taking Online Groceries To Main Street
Marketing Daily, Sarah Mahoney - Wednesday, September 16, 2015
The services, popular in much of the world and already a hap ...
- For CMOs, Amazon Dash Buttons 'The Best Bad Idea'
Marketing Daily, Sarah Mahoney - Tuesday, September 15, 2015
The key idea is hyperconvenience, and technology that reduces the time betwe ...
- Lane Bryant Takes Plus-Size Movement To The Streets
Marketing Daily, Sarah Mahoney - Monday, September 14, 2015
While 67% of American women range in size from 14 to 2 ...
- The Case For Riskier Causes: A Tale of Two Denim Days
Marketing Daily, Sarah Mahoney - Wednesday, September 2, 2015
Wouldn't it be nice if causes had a little more edge? ...
- JCPenney Turnaround Gaining Believers
Marketing Daily, Sarah Mahoney - Tuesday, September 1, 2015
Penney's Sephora units are still powering growth. And there's room for mor ...
- Walmart Kicks Off Toy Season Two Weeks Early
Marketing Daily, Sarah Mahoney - Friday, August 28, 2015
Walmart has rung the bell on the 2015 holiday season, kicking o ...
- Gisele Boogies In Booties For First-Ever Stuart Weitzman Spot
Marketing Daily, Sarah Mahoney - Thursday, August 27, 2015
Brands that sell $800 boots typically stick to print and digital a ...
- For Men, Facial Skincare Is The Final Frontier
Marketing Daily, Sarah Mahoney - Wednesday, August 26, 2015
While men have become increasingly open to using many personal care product ...
- With Strong Sales, Best Buy Tweaks Apple Strategy
Marketing Daily, Sarah Mahoney - Tuesday, August 25, 2015
"We also saw industry revenue in the NPD-tracked categories, representing 65% ...
- For Fashion Week, Saks and 'Empire' Makes A Chic Entrance
Marketing Daily, Sarah Mahoney - Monday, August 24, 2015
"Empire"-themed windows are scheduled to debut at both the New York Ci ...
- Ralph Lauren First Out Of Gate With Luxury Smart Shirt
Marketing Daily, Sarah Mahoney - Friday, August 21, 2015
"What I get excited about is fashion-forward companies like Lauren even acknowledgi ...
- Grass Gets Greener For Lowes, Ace, True Value
Marketing Daily, Sarah Mahoney - Thursday, August 20, 2015
While Lowe's earnings disappointed analysts, sales were solid, rising 4.5% to $17 ...
- Target Gains Ground; Corrals Tiny Creatures For Back-To-School Blitz
Marketing Daily, Sarah Mahoney - Wednesday, August 19, 2015
With turnaround efforts going better than expected, Target is baiting its back-to-scho ...
- At Walmart And Home Depot, Sales Stronger Than Expected
Marketing Daily, Sarah Mahoney - Tuesday, August 18, 2015
While Home Depot is so encouraged it raised its financial forecasts f ...
- Q&A: Why Brand NFL Is Still In Trouble
Marketing Daily, Sarah Mahoney - Monday, August 17, 2015
While marketers had been hoping that this month would kick off ...
- Mall Mysteries: JCPenney Surprises; Kohl's Disappoints
Marketing Daily, Sarah Mahoney - Friday, August 14, 2015
Results join gloomier reports earlier in the week from both Macy's a ...
- Target Tiptoes Into Grocery Delivery
Marketing Daily, Sarah Mahoney - Thursday, August 13, 2015
Online grocery sales are tiny compared to the U.S. total, but "Millennia ...
- Macy's Disappoints; Announces Chinese E-Commerce Venture
Marketing Daily, Sarah Mahoney - Wednesday, August 12, 2015
The company, which had previously announced the launch of Backstage, a pil ...
- Under Armour Muscling In On Nike's NBA
Marketing Daily, Sarah Mahoney - Tuesday, August 11, 2015
Under Armour just announced a multiyear global partnership with the National Basketba ...
- In Omnichannel Twist, Sephora Takes On Birchbox
Marketing Daily, Sarah Mahoney - Tuesday, August 11, 2015
"This is just the way of the world now, where multichannel h ...
- GfK Finds Fiercest Shoppers Pressure Stores For More Digital
Marketing Daily, Sarah Mahoney - Thursday, August 6, 2015
"These leading-edge consumers aren't a demographic group," says Sarah Gleason, SVP, shopp ...
- Amazon, Dick's Sporting Goods, Tractor Supply Hang On To 'Sizzling' Growth
Marketing Daily, Sarah Mahoney - Wednesday, August 5, 2015
The Washington, D.C.-based trade association starts with a list of all retaile ...
- Nike Sharpens Its Retail Edge
Marketing Daily, Sarah Mahoney - Tuesday, August 4, 2015
"These stores make a very big difference to the brand," says Andr ...
- Walmart, Target, Old Navy Lead Early Back-To-School Race
Marketing Daily, Sarah Mahoney - Monday, August 3, 2015
Walmart and Target are in first and second place -- and a ...
- For Cowboy Cool, Wrangler Launches No-Sweat Jeans
Marketing Daily, Sarah Mahoney - Friday, July 31, 2015
The ad campaign for the launch includes television, digital, print, radio, a ...
