- Gen Y Is Going Offline, Cooking Slow, Loving Vinyl
Marketing Daily, Sarah Mahoney - Thursday, December 26, 2013
If you're looking for the first marketing catchphrase of 2014, you ha ...
- A Viral Hit, Pantene Ad Goes Mainstream
Marketing Daily, Sarah Mahoney - Monday, December 23, 2013
Besides airing the spot, "Be Strong and Shine," on network TV, ...
- With Sales Strong, Nike Ups Marketing Spend
Marketing Daily, Sarah Mahoney - Friday, December 20, 2013
Meanwhile, the company has decided Misery loves company, and is rolling o ...
- Saks Taps Briggs As New CMO
Marketing Daily, Sarah Mahoney - Friday, December 20, 2013
Mark Briggs has been named new CMO of Saks Fifth Avenue. Li ...
- Best Buy, Macy's, Toys R Us Pulling Out The Stops
Marketing Daily, Sarah Mahoney - Thursday, December 19, 2013
With bad weather and weak sales already cutting into holiday results, retaile ...
- Target Plays With Pinterest's Pull
Marketing Daily, Sarah Mahoney - Tuesday, December 17, 2013
Its digital team pulled the site together in just a few week ...
- Holiday Shoppers Storming Online
Marketing Daily, Sarah Mahoney - Tuesday, December 17, 2013
With time running out on all but the most determined procrastinators, ...
- Burt's Bees Uses Flower Power For New Lip Effort
Marketing Daily, Sarah Mahoney - Monday, December 16, 2013
For the second go-round of its "Nature Knows Color" campaign, the Durha ...
- Boston's Newbury Street Battles Back - With Elves
Marketing Daily, Sarah Mahoney - Friday, December 13, 2013
Merchants decided to pull out all the stops in a social med ...
- Kohl's, Walmart Woo Shoppers In Lull Week
Marketing Daily, Sarah Mahoney - Thursday, December 12, 2013
The moves come amidst the traditional lull week for retailers, after t ...
- Forecast: Beauty Marketers Mix It Up In 2014
Marketing Daily, Sarah Mahoney - Wednesday, December 11, 2013
Much as those multipurpose creams blur lightening, brightening, concealing and moisturizing technolo ...
- In Social Splash, Speedo Connects Artists With Athletes
Marketing Daily, Sarah Mahoney - Tuesday, December 10, 2013
"Swim caps are sort of the t-shirt of swimming," Alyssa Igawa, marketi ...
- Wooing Latinas, Macy's To Introduce Thalia Line
Marketing Daily, Sarah Mahoney - Monday, December 9, 2013
In an effort to boost its appeal to Latina fashionistas, Macy's sa ...
- Gen Y Shopping Online For Inspiration And Information
Marketing Daily, Sarah Mahoney - Saturday, December 7, 2013
They are also looking for practical details about gifts, and Roder sa ...
- Retailers Backing Away From Mobile
Marketing Daily, Sarah Mahoney - Thursday, December 5, 2013
A new survey of retail CMOs shows that stores are backing aw ...
- Lucy Goes Social For Shareable Serenity
Marketing Daily, Sarah Mahoney - Thursday, December 5, 2013
"We wanted to reach her at the moment when we're most relevant ...
- For Black Friday Ads, Walmart Leads Efficiency; Sears Loses
Marketing Daily, Sarah Mahoney - Wednesday, December 4, 2013
While Black Friday weekend was something of a bust for most store ...
- Led By Amazon, iPads, Cyber Monday Sets New Record
Marketing Daily, Sarah Mahoney - Tuesday, December 3, 2013
Experts say enough results are in to clearly spell out the season ...
- Thanksgiving Gains Gobbled Black Friday Sales
Marketing Daily, Sarah Mahoney - Sunday, December 1, 2013
Both the National Retail Federation and ShopperTrak are reporting scant sales gai ...
- Book Blues: Sales Fall At Barnes & Noble, BAM
Marketing Daily, Sarah Mahoney - Tuesday, November 26, 2013
The company says it is counting on "the right merchandise" and i ...
- ComScore: Billion-Dollar Days Ahead
Marketing Daily, Sarah Mahoney - Tuesday, November 26, 2013
The Reston, Va.-based company, which measures many aspects of the digital worl ...
- Mobile Driving Season's Online Deal-Finding
Marketing Daily, Sarah Mahoney - Monday, November 25, 2013
Forrester says Americans will spend $78.7 billion shopping online this holiday seaso ...
- On Weakening Sales, Gap Scraps Q4TV
Marketing Daily, Sarah Mahoney - Friday, November 22, 2013
"If the third-quarter television investment for Gap was outstanding on a numb ...
- Why Stores Are Letting Black Friday Bite The Dust
Marketing Daily, Sarah Mahoney - Friday, November 22, 2013
Looks like Black Friday's image problem is getting worse. "USA Today" h ...
- Amazon Amps Up For Holiday Win
Marketing Daily, Sarah Mahoney - Thursday, November 21, 2013
"The biggest overarching storyline for this holiday selling season is that ...
- Gift Card Spending To Go Mobile, Set New Record
Marketing Daily, Sarah Mahoney - Wednesday, November 20, 2013
The world's most practical, versatile and least-thought-required presents are becoming even mo ...
- BDO's CMO Forecast: Tis The Season To Slash Prices
Marketing Daily, Sarah Mahoney - Tuesday, November 19, 2013
The bad news, the survey says, is lower expectations all around: CM ...
- REI, SportsAuthority Breaking New Holiday Ads
Marketing Daily, Sarah Mahoney - Monday, November 18, 2013
REI and SportsAuthority are hoping consumers will get outdoorsy with this year ...
- Black Friday Forecast: Fewer Shoppers, More Deals
Marketing Daily, Sarah Mahoney - Monday, November 18, 2013
A new survey from the National Retail Federation predicts that beginning ...
- Walmart, Kohl's Vow More Aggressive Marketing
Marketing Daily, Sarah Mahoney - Thursday, November 14, 2013
Walmart and Kohls reported disappointing third-quarter sales, and both chains are vowi ...
