- For Brands, Apps Are A Big Bust
Marketing Daily, Sarah Mahoney - Monday, May 19, 2014
"If you look at it with a glass-half-full perspective, it's worth noti ...
- Memorial Day Travel to Hit 9-Year High
Marketing Daily, Sarah Mahoney - Friday, May 16, 2014
AAA Travel says it expects 36.1 million Americans will venture at lea ...
- Sunny Days At JCPenney; Gloomier Skies at Walmart
Marketing Daily, Sarah Mahoney - Thursday, May 15, 2014
First, the good news: After several years in what looked to ...
- Birchbox Takes Beauty Message To TV
Marketing Daily, Sarah Mahoney - Wednesday, May 14, 2014
With its latest expansion efforts, including opening a physical store, acquiring ...
- M-Commerce To Be Majority Of E-Commerce By '18
Marketing Daily, Sarah Mahoney - Monday, May 12, 2014
Devices are driving online sales, with consumers' myriad "mobile moments" a k ...
- Christy Turlington, Ed Burns Snuggle In Eternity Effort
Marketing Daily, Sarah Mahoney - Monday, May 12, 2014
Look closer: Who's smooching supermodel Christy Turlington in the new Calvin Kle ...
- Amy Poehler Propels New Bounce at Old Navy
Marketing Daily, Sarah Mahoney - Friday, May 9, 2014
Between the arrival of warmer spring weather and a later-than-usual Easter, retaile ...
- TrueValue, Ace, Lowe's Look To Liberate Inner Artists
Marketing Daily, Sarah Mahoney - Thursday, May 8, 2014
As homeowners across the nation rev up their lawnmowers and clean o ...
- J. Crew, Forever 21 Explore Value Fashion Concepts
Marketing Daily, Sarah Mahoney - Wednesday, May 7, 2014
Primark, the fast-fashion chain owned by Associated British Foods and known througho ...
- HhGregg Applies Warm Campaign To Cooling Sales
Marketing Daily, Sarah Mahoney - Tuesday, May 6, 2014
"We sell very commoditized products, which consumers can easily find in ma ...
- Lauder's Clinique Debuts Smart Moisturizer
Marketing Daily, Sarah Mahoney - Saturday, May 3, 2014
Lauder, on strong third-quarter results buoyed by especially good fragrance and skinca ...
- Name Brands? Consumers Like 'Em Less Than Ever
Marketing Daily, Sarah Mahoney - Saturday, May 3, 2014
Deloitte has just released its latest peek into America's pantry, and wh ...
- Name Brands? Consumers Like 'Em Less Than Ever
MediaPost Weekend, Sarah Mahoney - Saturday, May 3, 2014
Deloitte has just released its latest peek into America's pantry, and wh ...
- LeapFrog Introduces Wee Wearable
Marketing Daily, Sarah Mahoney - Thursday, May 1, 2014
LeapBand will combine playful physical activities with virtual pets, including a do ...
- What Makes Content Connect? Quality
Marketing Daily, Sarah Mahoney - Wednesday, April 30, 2014
With 90% of advertisers now using content marketing (and 60% planning ...
- Consumers To Spend Big On Mama
Marketing Daily, Sarah Mahoney - Tuesday, April 29, 2014
While marketers of everything from greeting cards, restaurants, jewelers, florists and d ...
- Consumers Clamor For DIY Healthcare Disruption
Marketing Daily, Sarah Mahoney - Monday, April 28, 2014
"Within a decade, the health business will look and feel like oth ...
- Mobile, Social Driving 36% Of In-Store Sales
Marketing Daily, Sarah Mahoney - Monday, April 28, 2014
A new study from Deloitte Digital finds that stores are pouring the ...
- Is Gen Y Powering Fur's Comeback?
Marketing Daily, Sarah Mahoney - Thursday, April 24, 2014
As sustainability debates have become more nuanced, many Millennial fashionistas are n ...
- Boston Winners? Hancock, New Balance ... And Kleenex
Marketing Daily, Sarah Mahoney - Monday, April 21, 2014
The race this year includes 35,660 people, with more than 5,330 fr ...
- Kids, Hispanics Most Gung-ho Recyclers
Marketing Daily, Sarah Mahoney - Monday, April 21, 2014
The research by Cone Communications and Johnson & Johnson found that markete ...
- Millionaires Prefer Costco, Target, Home Depot
Marketing Daily, Sarah Mahoney - Saturday, April 19, 2014
"Most affluents still tend to live within their means, spending wisely. Th ...
- Consumers Fall Into Gap's Digital Initiatives
Marketing Daily, Sarah Mahoney - Thursday, April 17, 2014
Gap, which owns Old Navy, Banana Republic, Piper Lime and Athleta ...
- Macy's Reignites American Icons Campaign
Marketing Daily, Sarah Mahoney - Thursday, April 17, 2014
Macy's is revisiting last year's American Icons marketing campaign, this time tappi ...
- Sam's Club Looking To Spark Electronics Sales
Marketing Daily, Sarah Mahoney - Wednesday, April 16, 2014
Anyone who buys a TV priced at $500 or more gets ...
- For New Line, H&M Builds Instagram Butterflies
Marketing Daily, Sarah Mahoney - Monday, April 14, 2014
Featuring organic silks and leather, this year's Conscious and Conscious Exclusive us ...
- Free Socks? For Thorlos, Sampling Beats Advertising
Marketing Daily, Sarah Mahoney - Friday, April 11, 2014
"We do very little advertising," says Jeff Lawson, director of marketing f ...
- JCPenney Gets Physical With Elle Macpherson's Undies
Marketing Daily, Sarah Mahoney - Wednesday, April 9, 2014
The retailer is beefing up the physical shopping experience for intimate appare ...
- This Easter, Stores Expect Halfhearted Sales Hop
Marketing Daily, Sarah Mahoney - Wednesday, April 9, 2014
Chains like Dunkin' Donuts are out to scratch that Easter itch, introduci ...
- Lowe's Leverages Madness In NCAA Social Swirl
Marketing Daily, Sarah Mahoney - Monday, April 7, 2014
With every college basketball fan in the country still licking their woun ...