- Fewer People Heading To Stores As Black Friday Nears
Marketing Daily, Sarah Mahoney - Thursday, November 19, 2015
For several years, experts have been speculating that consumers' growing digital savv ...
- Gen Z Basics Include Personalization First, Validation Second
Marketing Daily, Sarah Mahoney - Friday, November 20, 2015
Samara Anderson, retail strategist for Nashville-based agency Redpepper, says brands need ...
- Target Gains In Food; Ecommerce Disappoints
Marketing Daily, Sarah Mahoney - Wednesday, November 18, 2015
But it also says balmy September weather cut into its apparel result ...
- Holiday Shoppers Cut Back On Groceries; Gift Cards
Marketing Daily, Sarah Mahoney - Wednesday, November 18, 2015
While food spending in the four weeks leading up to Hanukkah a ...
- Wal-Mart, Regaining Grocery Mojo, Posts Sales Gains
Marketing Daily, Sarah Mahoney - Wednesday, November 18, 2015
Meanwhile, the company is bracing for the holiday onslaught with a mo ...
- Lego, Paw Patrol, Hot Wheels Among Most Sought-After Toys
Marketing Daily, Sarah Mahoney - Monday, November 16, 2015
ISCS says 71% of its respondents intend to buy something over t ...
- Holiday Shoppers On Move Earlier, Shifting To Ecommerce
Marketing Daily, Sarah Mahoney - Friday, November 13, 2015
In further proof that people are losing interest in Black Friday, t ...
- Holiday Shoppers More Digital, More Demanding
Marketing Daily, Sarah Mahoney - Thursday, November 12, 2015
As leading retailers increasingly focus on ecommerce spread over the Thanksgiving weeken ...
- Walgreens' Telehealth Grows As We Warm To Digital Doctors
Marketing Daily, Sarah Mahoney - Thursday, November 12, 2015
In a sign that Americans are cozying up to the idea ...
- Macy's Clouds Holiday Outlook
Marketing Daily, Sarah Mahoney - Wednesday, November 11, 2015
As major retailers start to tip their holiday hands to consumers, gloo ...
- Forrester Forecasts Mobile To Drive Ecommerce To 14% Of Holiday Sales
Marketing Daily, Sarah Mahoney - Wednesday, November 11, 2015
And whatever the season's hot items turn out to be, analyst Suchari ...
- The Power To Pivot: Pepsi, Kroger Close In On P&G And Walmart
Marketing Daily, Sarah Mahoney - Tuesday, November 10, 2015
"This year's rankings show how important it is for companies to ...
- Singles' Day: Why America Misses Out On The Fun
Marketing Daily, Sarah Mahoney - Monday, November 9, 2015
While most marketers are aware of the phenomenon, "they don't really se ...
- For Tiffany, Holiday Joy 'Comes Out Of The Blue'
Marketing Daily, Sarah Mahoney - Thursday, November 5, 2015
The holiday campaign aims to capture the emotions people feel in givi ...
- Holiday Trends See Gift Cards Cool Off, Electronics Heat Up
Marketing Daily, Sarah Mahoney - Tuesday, November 3, 2015
That's the latest from BDO's tenth annual Retail Compass Survey of CMO ...
- Macy's Gives '#Believe' A Stylus Twist
Marketing Daily, Sarah Mahoney - Tuesday, November 3, 2015
Macy's is introducing the device and app with a three-minute video fr ...
- Walmart, Target Start Holiday Marketing, Digital Push
Marketing Daily, Sarah Mahoney - Monday, November 2, 2015
With more people planning to start holiday shopping before Thanksgiving this yea ...
- Abercrombie & Fitch Ditches Sexy, Rolls Out New Look
Marketing Daily, Sarah Mahoney - Tuesday, November 3, 2015
The campaign breaks this week on the teen retailer's Web site a ...
- Amid Struggles And Acquisitions, Walgreens Pushes Front-of-Store Sales
Marketing Daily, Sarah Mahoney - Thursday, October 29, 2015
Pharmacy sales are complex and challenging. While the company fills some 1 ...
- Deloitte, Brand Keys Find Holiday Digital Engagement Tops 80%
Marketing Daily, Sarah Mahoney - Wednesday, October 28, 2015
Two new holiday forecasts suggest that in addition to feeling cheery enou ...
- Toys R Us, Kohl's Roll Out Holiday Campaigns
Marketing Daily, Sarah Mahoney - Tuesday, October 27, 2015
Its big advertising push comes from its "Awwwesome" campaign, which includes 3 ...
- Bye-Bye, Black Friday? REI Proves It's Already Happening
Marketing Daily, Sarah Mahoney - Tuesday, October 27, 2015
REI says it sent a letter to its 5.5 million members, explaini ...
- Minimalism for Millennials: Calvin Klein Uncorks New Unisex Fragrance
Marketing Daily, Sarah Mahoney - Monday, October 26, 2015
Packaging also hopes to convey Calvin Klein's signature minimalism with two par ...
- For Chicago Launch, Uniqlo Takes The Train
Marketing Daily, Sarah Mahoney - Wednesday, October 21, 2015
"Unless they've traveled outside Chicago, not a lot of people are famili ...
- Can Oprah Save Weight Watchers From Its Digital Missteps?
Marketing Daily, Sarah Mahoney - Tuesday, October 20, 2015
As part of the deal, Winfrey is taking a 10% stake ...
- NRF Says Digital Will Shape Almost Half Of All Holiday Buys
Marketing Daily, Sarah Mahoney - Wednesday, October 21, 2015
The Washington, D.C.-based national trade group forecasts that spending per person wi ...
- People Want Easier Devices, More Cameras In Their Smart Homes
Marketing Daily, Sarah Mahoney - Monday, October 19, 2015
While the cost of equipment and monthly fees is still the fir ...
- Target Brings Halloween To Life With 360 Virtual Reality
Marketing Daily, Sarah Mahoney - Monday, October 19, 2015
YouTube made the most sense for this holiday, says a Target spokesperso ...
- Target, UNICEF Create First Wearable For Hunger
Marketing Daily, Sarah Mahoney - Friday, October 16, 2015
Just in time for the holidays, Target is teaming up with UNIC ...
- Millionaires Feeling Richer, More Upbeat
Marketing Daily, Sarah Mahoney - Thursday, October 15, 2015
Another positive sign, according to the report from America Affluence Research Cente ...