- Consumers Chipper About Upcoming Holidays
Marketing Daily, Sarah Mahoney - Tuesday, October 6, 2015
The survey finds that more people agree with statements like "giving ...
- Marshalls Taps Big Surprises For New Campaign
Marketing Daily, Sarah Mahoney - Tuesday, October 6, 2015
The new campaign comes at a time when TJX, Marshalls' parent compan ...
- Interbrand Sees Coca-Cola, IBM, GE Losing Ground
Marketing Daily, Sarah Mahoney - Monday, October 5, 2015
In Interbrand's new ranking of the world's most valuable brands, it's n ...
- A-Hunting We Will Go: Stores Push New Gear
Marketing Daily, Sarah Mahoney - Friday, October 2, 2015
Gander Mountain, LL Bean, Cabela's, Bass Pro Shops and Field & Stre ...
- Target, Kohl's Upping Their Digital Game
Marketing Daily, Sarah Mahoney - Thursday, October 1, 2015
Target has updated its Price Match Policy with a digital expansion ...
- Foot Locker, ASICS Kick Off Runner Inspiration Contest
Marketing Daily, Sarah Mahoney - Thursday, October 1, 2015
The "Real Lives. Real Runners" contest is a partnership between Foot Lock ...
- Fashion, Luxury Missing The Social Boat
Marketing Daily, Sarah Mahoney - Wednesday, September 30, 2015
"The industry as whole is rather immature in regards to social med ...
- The North Face Redefines Exploring In New Campaign
Marketing Daily, Sarah Mahoney - Tuesday, September 29, 2015
The North Face is still using its long-running "Never stop exploring" them ...
- Older Millennials More Cynical About Cause Marketing
Marketing Daily, Sarah Mahoney - Monday, September 28, 2015
Overall, Cone Communication's study confirms the generation's oft-cited commitment to making ...
- Q&A: GenY Not As Open To Diversity As Marketers Think
Marketing Daily, Sarah Mahoney - Friday, September 25, 2015
Kristian May Stewart, SVP, strategy, analytics and research at Commonground/MGS, tells "Marketi ...
- Google, TripAdvisor Ask Consumers To Help Refugees; Will Other U.S. Brands Follow?
Marketing Daily, Sarah Mahoney - Thursday, September 24, 2015
"This crisis is very different than a natural disaster," says Abby Safirstei ...
- NRF Says Consumers Cutting Back For Halloween
Marketing Daily, Sarah Mahoney - Wednesday, September 23, 2015
The National Retail Federation predicts that while 157 million people in t ...
- Powered By Digital, Deloitte Predicts 4% Increase In Holiday Spending
Marketing Daily, Sarah Mahoney - Wednesday, September 23, 2015
It also says smartphone shopping behaviors are now so entrenched that digit ...
- VanHeusen Targets Men's Too-Tight Collars
Marketing Daily, Sarah Mahoney - Tuesday, September 22, 2015
The new line is based on fabric technology that expands up ...
- Boomers Vs. Millennials: More Common Ground Than You'd Think
Marketing Daily, Sarah Mahoney - Tuesday, September 22, 2015
In this Q&A, Samara Anderson, retail strategist for Redpepper, an ad agen ...
- HM Deepens Cruelty, Sustainability Marketing
Marketing Daily, Sarah Mahoney - Friday, September 18, 2015
Looks like cheap-chic leader H&M wants customers to know it's intensifying i ...
- Nielsen Reports African-Americans Richer, Better Educated
Marketing Daily, Sarah Mahoney - Thursday, September 17, 2015
Even more unexpected, says Cheryl Pearson-McNeil, a Nielsen SVP, is a dramat ...
- Celebrity Matchmaking: What Sparks Luxury Brand Magic?
Marketing Daily, Sarah Mahoney - Thursday, September 17, 2015
"Marketing Daily" asked Fabien Moreau, CEO of Forward, an agency that h ...
- Target, Walmart Taking Online Groceries To Main Street
Marketing Daily, Sarah Mahoney - Wednesday, September 16, 2015
The services, popular in much of the world and already a hap ...
- For CMOs, Amazon Dash Buttons 'The Best Bad Idea'
Marketing Daily, Sarah Mahoney - Tuesday, September 15, 2015
The key idea is hyperconvenience, and technology that reduces the time betwe ...
- Lane Bryant Takes Plus-Size Movement To The Streets
Marketing Daily, Sarah Mahoney - Monday, September 14, 2015
While 67% of American women range in size from 14 to 2 ...
- The Case For Riskier Causes: A Tale of Two Denim Days
Marketing Daily, Sarah Mahoney - Wednesday, September 2, 2015
Wouldn't it be nice if causes had a little more edge? ...
- JCPenney Turnaround Gaining Believers
Marketing Daily, Sarah Mahoney - Tuesday, September 1, 2015
Penney's Sephora units are still powering growth. And there's room for mor ...
- Walmart Kicks Off Toy Season Two Weeks Early
Marketing Daily, Sarah Mahoney - Friday, August 28, 2015
Walmart has rung the bell on the 2015 holiday season, kicking o ...
- Gisele Boogies In Booties For First-Ever Stuart Weitzman Spot
Marketing Daily, Sarah Mahoney - Thursday, August 27, 2015
Brands that sell $800 boots typically stick to print and digital a ...
- For Men, Facial Skincare Is The Final Frontier
Marketing Daily, Sarah Mahoney - Wednesday, August 26, 2015
While men have become increasingly open to using many personal care product ...
- With Strong Sales, Best Buy Tweaks Apple Strategy
Marketing Daily, Sarah Mahoney - Tuesday, August 25, 2015
"We also saw industry revenue in the NPD-tracked categories, representing 65% ...
- For Fashion Week, Saks and 'Empire' Makes A Chic Entrance
Marketing Daily, Sarah Mahoney - Monday, August 24, 2015
"Empire"-themed windows are scheduled to debut at both the New York Ci ...
- Ralph Lauren First Out Of Gate With Luxury Smart Shirt
Marketing Daily, Sarah Mahoney - Friday, August 21, 2015
"What I get excited about is fashion-forward companies like Lauren even acknowledgi ...
- Grass Gets Greener For Lowes, Ace, True Value
Marketing Daily, Sarah Mahoney - Thursday, August 20, 2015
While Lowe's earnings disappointed analysts, sales were solid, rising 4.5% to $17 ...