- Sharper Marketing Boosts Macy's Results
Marketing Daily, Sarah Mahoney - Wednesday, November 13, 2013
Thanks to stepped-up marketing, Macy's is heading into the holiday season wi ...
- Barnes & Noble Brandishing Nook GlowLight
Marketing Daily, Sarah Mahoney - Tuesday, November 12, 2013
The new spots star "30 Rock"'s Jack McBrayer, who brings his o ...
- Gen Y Warms Up To The 'New' Black Friday
Marketing Daily, Sarah Mahoney - Tuesday, November 12, 2013
That news comes just as Target announces that it, too, will op ...
- Brands Missing Out On Audience Development
Marketing Daily, Sarah Mahoney - Tuesday, November 12, 2013
As powerful as digital publishing exec Jeff Rohrs believes content marketing a ...
- Price Power: From Family Dollar To Abercrombie & Fitch
Marketing Daily, Sarah Mahoney - Friday, November 8, 2013
Exceptional retailers are those that know how to keep their prices hig ...
- For Stores, Unilever and Kellogg Are Rising Stars
Marketing Daily, Sarah Mahoney - Thursday, November 7, 2013
Procter & Gamble came in No. 1 again this year, earning highe ...
- McKinsey: Retailers Need To Evolve Faster
Marketing Daily, Sarah Mahoney - Thursday, November 7, 2013
Certainly, e-commerce is a huge factor. But it's not that simple, a ...
- Mattel Changes Tactics To Reach Millennial Latinos
Marketing Daily, Sarah Mahoney - Tuesday, November 5, 2013
Themed "Toy Feliz," the company says it's an effort to create ...
- BDO: CMOs Predict Tepid Holiday; Hot Tech
Marketing Daily, Sarah Mahoney - Monday, November 4, 2013
CMOs at the country's leading retailers are expecting a so-so holiday, repor ...
- Hot Bands, Young Hunks: Zales Targets Gen Y Romantics
Marketing Daily, Sarah Mahoney - Monday, November 4, 2013
In its ongoing effort to shed its mall-dusty image, Zales is rolli ...
- Bonobos Expands With New Women's Brand
Marketing Daily, Sarah Mahoney - Friday, November 1, 2013
AYR, which stands for All Year Round, will kick off with deni ...
- NFL, Dairy Council, Quaker: 'Make Your Move'
Marketing Daily, Sarah Mahoney - Wednesday, October 30, 2013
When students and schools register at the initiative's Web site, they c ...
- Seasonal Showdown: Mobile, Traditional Toys Collide
Marketing Daily, Sarah Mahoney - Tuesday, October 29, 2013
While parents are keenly aware of how much time kids spend wi ...
- Affluents: Louis Vuitton Most Overrated; Nordstrom Least
Marketing Daily, Sarah Mahoney - Monday, October 28, 2013
"Brands need to do a better job communicating quality and value ...
- Dollar General Beats Walmart
Marketing Daily, Sarah Mahoney - Sunday, October 27, 2013
Affluent shoppers are the fastest-growing users of dollar stores, says Mike Pagli ...
- Target Introducing Digitally Driven Holiday Campaign
Marketing Daily, Sarah Mahoney - Thursday, October 24, 2013
The hashtag-driven campaign theme is #MyKindOfHoliday, and in addition to TV, t ...
- As Internet Takes Holiday Lead, Stores Go On Offense
Marketing Daily, Sarah Mahoney - Wednesday, October 23, 2013
A new survey from Deloitte shows that for the first time, Americ ...
- Toys R Us Unrolls #WishinAccomplished For Holiday
Marketing Daily, Sarah Mahoney - Tuesday, October 22, 2013
The TV spots star a busload of kids -- almost 100, select ...
- For Shopper Marketing, Content Is King
Marketing Daily, Sarah Mahoney - Monday, October 21, 2013
Not only has it been the most important initiative in the pa ...
- Will Fiscal Drama Steal Retail's Holiday?
Marketing Daily, Sarah Mahoney - Wednesday, October 16, 2013
As flailing Washington, D.C. insiders raced to reopen the government and avo ...
- Walmart Plans Biggest Black Friday Ever
Marketing Daily, Sarah Mahoney - Tuesday, October 15, 2013
The world's largest retailer is vowing to have its loudest fourth quart ...
- Q&A: Target Flavors Content To Feed Infolust
Marketing Daily, Sarah Mahoney - Monday, October 14, 2013
The Minneapolis-based retailer isn't alone in its mania for content. A surv ...
- P&G Goes Highbrow In Fashion Collaboration
Marketing Daily, Sarah Mahoney - Friday, October 11, 2013
The idea behind the effort, which also includes a partnership with Premi ...
- Q&A: For DVR'd Ads To Work, Adjacencies Critical
Marketing Daily, Sarah Mahoney - Thursday, October 10, 2013
New research from Duke University's Fuqua School of Business finds that ...
- Accenture: Consumers Plan 'Sensible' 11% Holiday Hike
Marketing Daily, Sarah Mahoney - Wednesday, October 9, 2013
While people say they will be hunting for bargains and focusing ...
- With Christmas Fantasies, Neiman Targets Arts Charity
Marketing Daily, Sarah Mahoney - Wednesday, October 9, 2013
It's here: Neiman Marcus' 2013 Christmas Book delivers its usual over-the-top gi ...
- Q&A: Loyalty Messages Infiltrate Mainstream Marketing
Marketing Daily, Sarah Mahoney - Tuesday, October 8, 2013
Nearly 60% of the firms in the study named loyalty a t ...
- Burt's Bees Tweaks Classics In Vine, Instagram Efforts
Marketing Daily, Sarah Mahoney - Monday, October 7, 2013
Both campaigns, by Baldwin&, also based in Raleigh, are being supported wi ...
- VF's Lucy Lights Up Boston's Esplanade
Marketing Daily, Sarah Mahoney - Friday, October 4, 2013
The light forest, which is expected to move to other cities a ...
- Forecast: Middling Holidays Ahead
Marketing Daily, Sarah Mahoney - Thursday, October 3, 2013
While "the economic fundamentals ought to suggest a much healthier growth," N ...
