- Big Brands Losing 'Responsible Consumption' Sales
Marketing Daily, Sarah Mahoney - Tuesday, June 17, 2014
While most major marketers court the "responsible consumption" market at least halfheartedl ...
- Q&A: Brand Authenticity Is Contagious
Marketing Daily, Sarah Mahoney - Monday, June 16, 2014
A new study from the Yale School of Management finds that ...
- Dockers, Harbaugh, Gruden On 'Dad Pants' Offensive
Marketing Daily, Sarah Mahoney - Thursday, June 12, 2014
"Dockers is an iconic, confident brand," says Steve Red, president and chi ...
- Jeff Koons Dresses Up H&M
Marketing Daily, Sarah Mahoney - Thursday, June 12, 2014
It's featuring a "Balloon Dog" leather handbag designed by the American arti ...
- Avon Gets Lucky, Signs Sharapova For New Fragrance
Marketing Daily, Sarah Mahoney - Wednesday, June 11, 2014
Advantage, Avon. The beauty company says tennis phenom Maria Sharapova is t ...
- Wrangler's Red Targets Millennial Men
Marketing Daily, Sarah Mahoney - Tuesday, June 10, 2014
Pants are sold in four fits -- Vintage Skinny, Vintage Slim, Vinta ...
- Shoppers' Big Peeve? Standing In Line
Marketing Daily, Sarah Mahoney - Tuesday, June 10, 2014
To win more trips, spending and future loyalty, a report from consulti ...
- Walmart, Sam's Sharpen Mobile, Digital Edge
Marketing Daily, Sarah Mahoney - Thursday, June 5, 2014
If a competitor's offering is lower than the price they paid ...
- Rihanna's Rogue Ads Too Sexy For British Kids
Marketing Daily, Sarah Mahoney - Thursday, June 5, 2014
In a statement, the Advertising Standards Authority says it ruled on ...
- De Beers Turns Camera On Masterful Women
Marketing Daily, Sarah Mahoney - Wednesday, June 4, 2014
The De Beers brand, which is a joint venture between the ...
- Chow, Gift Cards Biggest Winners For Dads
Marketing Daily, Sarah Mahoney - Tuesday, June 3, 2014
While Father's Day is never the retail blowout that moms have co ...
- Field & Stream Takes Shoppers Camping
Marketing Daily, Sarah Mahoney - Monday, June 2, 2014
To celebrate the opening of its third store, Field & Stream ...
- Trader Joe's, Publix, Aldi America's Best Grocery Brands
Marketing Daily, Sarah Mahoney - Thursday, May 29, 2014
Publix came in second, with a score of 80%, although it rank ...
- Chico's Ups Digital Investments, Keeps Marketing Flat
Marketing Daily, Sarah Mahoney - Thursday, May 29, 2014
Part of the company's omnichannel initiatives, CEO David F. Dyer says, ...
- Rite Aid Re-Rocks Its Skin Tour
Marketing Daily, Sarah Mahoney - Wednesday, May 28, 2014
Rite Aid is again taking its skin-loving message to the people, sponsori ...
- Target To Launch Altuzarra Line
Marketing Daily, Sarah Mahoney - Tuesday, May 27, 2014
Scheduled to hit stores in mid-September, the line includes 50 items ...
- User-Generated Campaigns Feed Mass. Love
Marketing Daily, Sarah Mahoney - Monday, May 26, 2014
Whether it's the effect of going barefoot on Cape Cod for sev ...
- Biomotivation: What Your Package Says About You
Marketing Daily, Sarah Mahoney - Thursday, May 22, 2014
"We know that a consumer can spend 40 minutes in a typic ...
- Sales Disappoint, But Target's Brand Bounces Back
Marketing Daily, Sarah Mahoney - Wednesday, May 21, 2014
A poll from Bloomberg reports that 85% of Target customers say th ...
- Anytime Fitness Social Contest Hits Evangelical Nerve
Marketing Daily, Sarah Mahoney - Tuesday, May 20, 2014
"I knew our clubs are filled with some beautiful, wonderful, great storie ...
- For Brands, Apps Are A Big Bust
Marketing Daily, Sarah Mahoney - Monday, May 19, 2014
"If you look at it with a glass-half-full perspective, it's worth noti ...
- Memorial Day Travel to Hit 9-Year High
Marketing Daily, Sarah Mahoney - Friday, May 16, 2014
AAA Travel says it expects 36.1 million Americans will venture at lea ...
- Sunny Days At JCPenney; Gloomier Skies at Walmart
Marketing Daily, Sarah Mahoney - Thursday, May 15, 2014
First, the good news: After several years in what looked to ...
- Birchbox Takes Beauty Message To TV
Marketing Daily, Sarah Mahoney - Wednesday, May 14, 2014
With its latest expansion efforts, including opening a physical store, acquiring ...
- M-Commerce To Be Majority Of E-Commerce By '18
Marketing Daily, Sarah Mahoney - Monday, May 12, 2014
Devices are driving online sales, with consumers' myriad "mobile moments" a k ...
- Christy Turlington, Ed Burns Snuggle In Eternity Effort
Marketing Daily, Sarah Mahoney - Monday, May 12, 2014
Look closer: Who's smooching supermodel Christy Turlington in the new Calvin Kle ...
- Amy Poehler Propels New Bounce at Old Navy
Marketing Daily, Sarah Mahoney - Friday, May 9, 2014
Between the arrival of warmer spring weather and a later-than-usual Easter, retaile ...
- TrueValue, Ace, Lowe's Look To Liberate Inner Artists
Marketing Daily, Sarah Mahoney - Thursday, May 8, 2014
As homeowners across the nation rev up their lawnmowers and clean o ...
- J. Crew, Forever 21 Explore Value Fashion Concepts
Marketing Daily, Sarah Mahoney - Wednesday, May 7, 2014
Primark, the fast-fashion chain owned by Associated British Foods and known througho ...
- HhGregg Applies Warm Campaign To Cooling Sales
Marketing Daily, Sarah Mahoney - Tuesday, May 6, 2014
"We sell very commoditized products, which consumers can easily find in ma ...