- Best Buy Taps Designers For Exclusive Accessories
Marketing Daily, Sarah Mahoney - Wednesday, September 24, 2014
The Minneapolis-based Best Buy, which introduced a line of Kate Spade exclusiv ...
- The Boo Boom: Halloween To Set New Records
Marketing Daily, Sarah Mahoney - Wednesday, September 24, 2014
With Halloween falling on a Friday, two different surveys are predicting ...
- Lycra Launches Global TV Campaign
Marketing Daily, Sarah Mahoney - Tuesday, September 23, 2014
Themed "Lycra Moves You," the new campaign uses a dramatic time-lapse 'trai ...
- Columbia Sportswear Goes Long With One-Hour Video
Marketing Daily, Sarah Mahoney - Monday, September 22, 2014
While much of the marketing world is stampeding toward shorter and short ...
- Toys R Us Targets Tweens With Claire's Combo
Marketing Daily, Sarah Mahoney - Thursday, September 18, 2014
In the midst of a sweeping turnaround, Toys R Us is tappi ...
- Can Apple Watch Win Over Swiss Luxury Giants?
Marketing Daily, Sarah Mahoney - Wednesday, September 17, 2014
While there will doubtless be luxury consumers who already own classic timepiec ...
- Fashion Week's Social Lessons For Brands
Marketing Daily, Sarah Mahoney - Tuesday, September 16, 2014
With the fall fashion season in full swing, brands are taking ide ...
- Will Gen Y Girlcott Topple Cover Girl? Or Roger Goodell?
Marketing Daily, Sarah Mahoney - Tuesday, September 16, 2014
After constant efforts from beauty companies to strike viral gold with you ...
- Macy's, Sherwin Williams, Target Celebrate Hispanic Heritage
Marketing Daily, Sarah Mahoney - Monday, September 15, 2014
With the kickoff of Hispanic Heritage Month, retailers are eager to jo ...
- Sports Authority, Lululemon Flexing Yoga's Strong Suit
Marketing Daily, Sarah Mahoney - Friday, September 12, 2014
"In 2008, there were 17.5 million people participating in yoga. In 201 ...
- Target, Toys R Us Ready Holiday Campaigns
Marketing Daily, Sarah Mahoney - Thursday, September 11, 2014
Consumers may still be shaking the sand out of their beach towel ...
- Walgreens Promotes 'Get a Shot. Give a Shot' Cause
Marketing Daily, Sarah Mahoney - Wednesday, September 10, 2014
The cause-marketing effort, timed to coincide with both the busy back-to-school immunizati ...
- Amazon, Whole Foods Intensify Online Grocery Efforts
Marketing Daily, Sarah Mahoney - Tuesday, September 9, 2014
With online grocery shopping steadily gaining traction, both Whole Foods and Amaz ...
- MyBurberry Smells Like Social Media
Marketing Daily, Sarah Mahoney - Thursday, September 4, 2014
Usually, NPD Group's Karen Grant tells "Marketing Daily," companies work with larg ...
- Macy's Focused On Mobile, Gen Y, Private Label
Marketing Daily, Sarah Mahoney - Wednesday, September 3, 2014
While the company has been testing this service for some time, "th ...
- Under Armour Lands Gisele For Women's Campaign
Marketing Daily, Sarah Mahoney - Tuesday, September 2, 2014
"I'm proud to join @UAWomen and celebrate strong women everywhere," Bundchen sa ...
- In Dollar Dust-Up, Marketing To Poor Gets New Focus
Marketing Daily, Sarah Mahoney - Friday, August 29, 2014
As the economic recovery breathes new life into luxury marketing, it's ea ...
- For Tennis Love, Nike Pairs Jordan And Federer
Around the Net In Brand Marketing, Sarah Mahoney - Friday, August 29, 2014
Michael Jordan, Nike's stellar shoe salesman, is trying another sport: tennis. T ...
- Food Shopping Takes A Gen Y Tilt
Around the Net In Brand Marketing, Sarah Mahoney - Friday, August 29, 2014
A new report from the Food Marketing Institute shows just how different ...
- To Pep Up Puppet Shows, Disney Does Drones
Around the Net In Brand Marketing, Sarah Mahoney - Friday, August 29, 2014
Disney Enterprises, which owns the ABC Network, has filed three patents f ...
- RadioShack Gets Exclusive Deal For Vets' Mobile Service
Around the Net In Brand Marketing, Sarah Mahoney - Friday, August 29, 2014
RadioShack is dialing in Defense Mobile Corp., a 100 %-veterans staffed mobi ...
- Starbucks In Birthday Flap, Cancels Gold Accounts
Around the Net In Brand Marketing, Sarah Mahoney - Friday, August 29, 2014
In a move bound to irritate coffee drinkers, Starbucks is canceling so ...
- Losing Its Cool: What Ails Urban Outfitters
Around the Net In Brand Marketing, Sarah Mahoney - Friday, August 29, 2014
Urban Outfitters is struggling: Following a 5.2% tumble in the first quarte ...
- London Times Pipes Typewriter Chatter Into Newsroom
Around the Net In Brand Marketing, Sarah Mahoney - Friday, August 29, 2014
In a move meant to increase energy levels and help meet deadline ...
- Private-Label Lessons From The Mighty Ritz Cracker
Marketing Daily, Sarah Mahoney - Thursday, August 28, 2014
A new analysis from the Hartman Group reveals some surprising -- a ...
- Apple Teases With A Bushel O' New Products
Around the Net In Brand Marketing, Sarah Mahoney - Thursday, August 28, 2014
Back in May, Apple VP Eddy Cue teased a massive product line ...
- Much-Loathed Ryanair Adds Business Class
Around the Net In Brand Marketing, Sarah Mahoney - Thursday, August 28, 2014
Dublin-based Ryanair is Europe's largest low-cost airline and the world's most hat ...
- Zara Yanks Offensive T-shirt
Around the Net In Brand Marketing, Sarah Mahoney - Thursday, August 28, 2014
Retailer Zara has yanked a line of offensive children's T-shirt from store ...
- Volvo Plans Up To Nine New Models
Around the Net In Brand Marketing, Sarah Mahoney - Thursday, August 28, 2014
After 13 years, Volvo has finally updated its big XC90 SUV, whi ...
- Sponsoring Major Sports Events: Should You Bother?
Around the Net In Brand Marketing, Sarah Mahoney - Thursday, August 28, 2014
Marketers pour gazillions into big-ticket event sponsorship, from the Olympics to t ...