- Tiffany Talks Stronger Results, More Marketing
Marketing Daily, Sarah Mahoney - Wednesday, May 27, 2015
Globally, sales fell 5% to $962 million. On a constant-exchange-rate basis, th ...
- Walmart Waltzes Toward Whole Foods, Embraces New Animal Welfare Policies
Marketing Daily, Sarah Mahoney - Tuesday, May 26, 2015
Observers say it's an acknowledgement that opinions about humane farming practices ...
- Wicked Summah: New England Vies For Travel Bonanza
Marketing Daily, Sarah Mahoney - Tuesday, May 26, 2015
The "Longer days are for..." campaign, created in-house, includes pre-roll video, digit ...
- New Balance, Nike, Skechers Lead In Sneaker Loyalty
Marketing Daily, Sarah Mahoney - Friday, May 22, 2015
Sales of athletic footwear are off to a strong start this yea ...
- For New Marketing MBAs, Tech And Entrepreneurship Top Wish List
Marketing Daily, Sarah Mahoney - Wednesday, May 20, 2015
To find out what this batch of newly minted graduates expects fr ...
- For Walmart, Digital Business Gains, But People Perceptions Don't
Marketing Daily, Sarah Mahoney - Tuesday, May 19, 2015
While many chains are under increasing consumer scrutiny about how poorly th ...
- Sales Coming Up Roses For The Home Depot
Marketing Daily, Sarah Mahoney - Tuesday, May 19, 2015
"We had a stronger-than-expected start to the year as we experienced ...
- H&M Takes Millennial Brand Battle To Hiring Level
Marketing Daily, Sarah Mahoney - Friday, May 15, 2015
Called "Place of Possible," the campaign is using outdoor ads as we ...
- JCPenney Gains Ground; Kohl's Stumbles
Marketing Daily, Sarah Mahoney - Thursday, May 14, 2015
Industry observers liked what they saw. "We applaud management for continuing ...
- Digital, Mobile Impact On Retail Hits $2.2 Trillion
Marketing Daily, Sarah Mahoney - Wednesday, May 13, 2015
How much does America love its smartphones? So much that Deloitte Digit ...
- Trader Joe's, Publix, Aldi Top Grocery Brands
Marketing Daily, Sarah Mahoney - Tuesday, May 12, 2015
For shoppers looking for organic purchases, fruits and vegetables are the ma ...
- Gap, Ellen Team Up For Girls' Line
Marketing Daily, Sarah Mahoney - Thursday, May 7, 2015
Describing it as "an apparel collection and social movement supporting the streng ...
- Whole Foods Hatching New Brand For Millennials; Expands Advertising
Marketing Daily, Sarah Mahoney - Thursday, May 7, 2015
While it hasn't revealed a name for the new brand yet, analy ...
- Macy's Calls For #AmericanSelfie; Reveals Off-price Test
Marketing Daily, Sarah Mahoney - Thursday, May 7, 2015
Macy's is introducing a new summer marketing campaign, celebrating the country's mo ...
- The Mama Genre: Zulily, Teleflora, Pampers Weigh In
Marketing Daily, Sarah Mahoney - Tuesday, May 5, 2015
Among the standouts this year are new videos from Zulily, the mom-centr ...
- Millennial Optimism Reaches Four-Year High
Marketing Daily, Sarah Mahoney - Tuesday, May 5, 2015
Gen Y is finally ready to spend, with consumer confidence at ...
- Kohl's, Target Flex Fitness Flair
Marketing Daily, Sarah Mahoney - Monday, May 4, 2015
Kohl's is rolling out a new partnership with leading yoga brand Gai ...
- To Reach Moms, Dove Pushes Multi-Generational Appeal
Marketing Daily, Sarah Mahoney - Friday, May 1, 2015
Unilever says the campaign came from research that showed that three tim ...
- U.S. Consumers Warming To Digital Grocery Shopping
Marketing Daily, Sarah Mahoney - Wednesday, April 29, 2015
"The connected commerce era has arrived," says Patrick Dodd, president of Nielsen ...
- Consumers Pour On Mother's Day Love For Record Spending
Marketing Daily, Sarah Mahoney - Tuesday, April 28, 2015
And this year, it's evident people intend to broaden their interpretation ...
- For Mom, Hallmark Heads Back To Social Experiment
Marketing Daily, Sarah Mahoney - Monday, April 27, 2015
In a bid to help Americans connect with mom on a differe ...
- Abercrombie Says No To Sex; Now What?
Marketing Daily, Sarah Mahoney - Monday, April 27, 2015
Abercrombie is "between a rock and a hard place," says Allen Adamso ...
- Report Says Ecommerce To Reach $334 Billion
Marketing Daily, Sarah Mahoney - Friday, April 24, 2015
With online research influencing something like $1 trillion in sales, there a ...
- Amid Strong Sales, Cabela's Pushes 'Disconnect Day'
Marketing Daily, Sarah Mahoney - Thursday, April 23, 2015
The pledge also helps people set an "Out of Office" generator, prompti ...
- As Online Sales Gain, Orlando and Washington Emerge As Key Markets
Marketing Daily, Sarah Mahoney - Tuesday, April 21, 2015
Says NPD's Marshal Cohen, chief industry analyst, in its release: "When N ...
- To Reach Gen Y, Big-Name Brands Tap Sharing Economy
Marketing Daily, Sarah Mahoney - Monday, April 20, 2015
PwC says that the five key sharing sectors, which include travel, c ...
- Teens Crave Experience; Constant Upgrades
Marketing Daily, Sarah Mahoney - Friday, April 17, 2015
Kids are less focused on "possessions and more on share-worthy experiences," sa ...
- Cotton Inc. Shuns Celebs To Win Gen Y Hearts
Marketing Daily, Sarah Mahoney - Saturday, April 18, 2015
The campaign, this year's version of the 26-year-old "Fabric Of Our Live ...
- Shopper Marketing: Millennials, Hispanics And The 60-Second Candy Bar
Marketing Daily, Sarah Mahoney - Thursday, April 16, 2015
Tim O'Sullivan, recently tapped as managing director for North America for Labstor ...
- Why Nike Is - Finally - Wooing Weak Women
Marketing Daily, Sarah Mahoney - Wednesday, April 15, 2015
"There's a lot of growth potential for Nike in this lifestyle category ...