- For Emmys, Social TV Is Growing Up
Marketing Daily, Sarah Mahoney - Tuesday, August 26, 2014
L'Oreal Paris used the night to carve out new digital territory f ...
- Humbled Dunkin' Donuts Sets Sights On California Again
Around the Net In Brand Marketing, Sarah Mahoney - Tuesday, August 26, 2014
Dunkin' Donuts, which shuttered its few California locations back in the ear ...
- Wineries Walloped In Quake
Around the Net In Brand Marketing, Sarah Mahoney - Tuesday, August 26, 2014
Winemakers in Napa and Sonoma counties are busy mopping up after t ...
- Microsoft Slashing Prices on Surface Tablet
Around the Net In Brand Marketing, Sarah Mahoney - Tuesday, August 26, 2014
Looks like Microsoft is knocking $100 off its Surface 2 Windows ...
- To Tempt Kids Toward Produce, Grocers Get Tricky
Around the Net In Brand Marketing, Sarah Mahoney - Tuesday, August 26, 2014
Despite all the marketing for healthy eating, Americans still eat less th ...
- Can Blue Jeans Feel Like Yoga Pants?
Around the Net In Brand Marketing, Sarah Mahoney - Tuesday, August 26, 2014
With denim sales down as women spend more time in their comfi ...
- Yep, The NRA Wants More Moms
Around the Net In Brand Marketing, Sarah Mahoney - Tuesday, August 26, 2014
The National Rifle Association, a group best known for its male, whit ...
- Toms Sells To Bain, Opens New York Store
Marketing Daily, Sarah Mahoney - Monday, August 25, 2014
Toms Shoes has inked a new partnership with Bain Capital said ...
- Pizza Next Front In Pretzel-Mania
Around the Net In Brand Marketing, Sarah Mahoney - Monday, August 25, 2014
In a development that was likely inevitable, Little Caesars, the budget piz ...
- Dollar Stores Battling For Low-Income Market
Around the Net In Brand Marketing, Sarah Mahoney - Monday, August 25, 2014
Walmart and Target may be struggling with declining traffic, but the populari ...
- Mtn Dew Debuts Dewdles, Animation Meant for Mobile
Around the Net In Brand Marketing, Sarah Mahoney - Monday, August 25, 2014
In a bid to win more mobile fans, Mtn Dew is launchi ...
- Hipster, Who Art Thou?
Around the Net In Brand Marketing, Sarah Mahoney - Monday, August 25, 2014
Not quite sure what a hipster is, let alone how to mark ...
- Chicago, Calif. Counties Sue Drug Makers Over Opioid Marketing
Around the Net In Brand Marketing, Sarah Mahoney - Monday, August 25, 2014
The City of Chicago and two counties in California are suing dr ...
- Free TV On Tablets? It's On Its Way
Around the Net In Brand Marketing, Sarah Mahoney - Monday, August 25, 2014
A Bay Area startup aims to give TV viewers one more reas ...
- Duane Reade Now Shares Brand Billing With Walgreens
Around the Net In Brand Marketing, Sarah Mahoney - Monday, August 25, 2014
New York City's iconic Duane Reade drugstore nameplate is getting new billin ...
- Amid Faltering Sales, Gap Launches 'Dress Normal'
Marketing Daily, Sarah Mahoney - Friday, August 22, 2014
Themed "Dress Normal," the San Francisco-based retailer says the campaign is ...
- Consumers Drag Heels On Back-to-School Shopping
Marketing Daily, Sarah Mahoney - Thursday, August 21, 2014
"As the shopping season draws to a close, budget-conscious parents are like ...
- With Kitchen, Lush Expands Its Digital Reach
Marketing Daily, Sarah Mahoney - Wednesday, August 20, 2014
Mark Wolverton, president and CEO of Lush North America, tells "Marketing Daily ...
- Less Print, More Digital Drive Home Depot's Sales
Marketing Daily, Sarah Mahoney - Tuesday, August 19, 2014
Powered by a healthy demand for tools and seasonal gardening products a ...
- Amid Strong Sales, Nordstrom Launches Give-Back Brand
Marketing Daily, Sarah Mahoney - Friday, August 15, 2014
The collection of well-priced classics includes washed denim under $100, comfy pla ...
- With Falling Traffic, Walmart Reports Weak Results
Marketing Daily, Sarah Mahoney - Thursday, August 14, 2014
Walmart lowered its financial forecast for the full year, citing pressures fr ...
- JCPenney Rocks Results; Kohl's Falters
Marketing Daily, Sarah Mahoney - Friday, August 15, 2014
According to YouGov BrandIndex, parents considering buying back-to-school clothes at Penney fe ...
- Despite Gen Y Efforts, Macy's Loses Steam
Marketing Daily, Sarah Mahoney - Wednesday, August 13, 2014
Disappointing second-quarter sales results -- combined with the news that all reta ...
- Kenneth Cole's Fall Campaign Targets Social Change
Marketing Daily, Sarah Mahoney - Monday, August 11, 2014
The new effort, called "Look good, for good," is bolstering nonprofit projec ...
- In Turnaround Try, Puma Taps Troublemakers
Marketing Daily, Sarah Mahoney - Friday, August 8, 2014
A spokesperson tells "Marketing Daily" that the brand campaign brings "the valu ...
- Battered Lululemon Takes A Transitional Pose
Marketing Daily, Sarah Mahoney - Friday, August 8, 2014
Looks like the upheaval at Lululemon may be working its way towa ...
- Toys R Us Puts Coolest YouTube Dad Behind Camera
Marketing Daily, Sarah Mahoney - Tuesday, August 5, 2014
By day, Daniel Hashimoto toils as a special-effects guy at Dream Work ...
- Will National Ads Help Whole Foods?
Marketing Daily, Sarah Mahoney - Tuesday, August 5, 2014
The ad campaign announcement comes at a tricky time for the fo ...
- For Back-to-College Crowd, Macy's, Target Tap Vid Love
Marketing Daily, Sarah Mahoney - Monday, August 4, 2014
The stakes for back-to-college are high: The National Retail Federation says th ...
- Deloitte Q&A: The Vanishing Back-To-School Season
Marketing Daily, Sarah Mahoney - Friday, August 1, 2014
Amid the flurry of forecasts about how much (or maybe how littl ...