- Whole Foods, Target, JCP Focus On School Causes
Marketing Daily, Sarah Mahoney - Friday, August 24, 2012
As retailers heap their cause-related efforts on school charities in the back-to-scho ...
- Q&A: Mobile Makes Inroads On Event Marketing
Marketing Daily, Sarah Mahoney - Thursday, August 23, 2012
"If you dissect the pain point for most marketers," says Uzair Dad ...
- Men Loving Their Faces
Marketing Daily, Sarah Mahoney - Thursday, August 23, 2012
Men aren't just dabbling in their good looks, they're actually slathering: T ...
- Can Marketing Save The Maine Lobster?
Marketing Daily, Sarah Mahoney - Wednesday, August 22, 2012
The Maine Lobster Council, which represents some 4,500 local lobster fishermen, ...
- Kohl's Sweetens BTS With Contests, Pinterest
Marketing Daily, Sarah Mahoney - Wednesday, August 22, 2012
In an effort to make back-to-school shopping more engaging, Kohl's says ...
- Study: Consumers Shop More, And In More Places
Marketing Daily, Sarah Mahoney - Tuesday, August 21, 2012
"The idea of a stock-up trip has really changed," Laurie Demeritt, preside ...
- Macy's Taps March of Dimes For Shopping Event
Marketing Daily, Sarah Mahoney - Tuesday, August 21, 2012
Macy's is gearing up for its seventh annual "Shop For A Caus ...
- Walmart Makes Early Layaway Play
Marketing Daily, Sarah Mahoney - Monday, August 20, 2012
Walmart will offer holiday layaway one month earlier, and extend the progr ...
- Speedskaters: Bring On Olympics, 2014
Marketing Daily, Sarah Mahoney - Monday, August 20, 2012
So long, London; hello, Russia: U.S. Speedskating says it has undergone ...
- Louisville Slugger Throws Change-up In Women's Marketing
Marketing Daily, Sarah Mahoney - Saturday, August 18, 2012
While Louisville Slugger has somewhere between 50 and 60% of the Maj ...
- Wasting Food: What Consumers Feel Worst About
Marketing Daily, Sarah Mahoney - Friday, August 17, 2012
Of the many things that cross consumers' minds when they worry abo ...
- Back-to-School Shoppers Taking Their Time
Marketing Daily, Sarah Mahoney - Thursday, August 16, 2012
Stores pay close attention to this particular game of cat-and-mouse, with consume ...
- Staples' Sales Fall; Lowers Forecasts
Marketing Daily, Sarah Mahoney - Thursday, August 16, 2012
Staples turned in disappointing numbers for its second quarter, and says ...
- Calvin Klein Shifts To Digital For Bra Launch
Marketing Daily, Sarah Mahoney - Wednesday, August 15, 2012
The black-and-white video, shot by Steven Klein, is expected to get 5 ...
- Target Links Flu-Shot Promotion To Needle Phobia
Marketing Daily, Sarah Mahoney - Wednesday, August 15, 2012
Citing new research it conducted along with Harris Interactive, Target says 2 ...
- Sears Auto Campaign Invokes Big Bad Wolf
Marketing Daily, Sarah Mahoney - Tuesday, August 14, 2012
A new campaign for Sears Auto Center relies on sketchy mechanics, desert ...
- Sales Slow At The Home Depot
Marketing Daily, Sarah Mahoney - Tuesday, August 14, 2012
The Home Depot says that in its fiscal second quarter, sales ro ...
- Q&A: A Social Olympics? Or Mobile?
Marketing Daily, Sarah Mahoney - Monday, August 13, 2012
"Marketing Daily" wanted to take the full measure of the most digital ...
- Walmart Feeds 'Hunger Games' Fever
Marketing Daily, Sarah Mahoney - Monday, August 13, 2012
Walmart is getting ready to woo millions of "Hunger Games" fan th ...
- Study: To Reach BTS Shoppers, Use ... TV?
Marketing Daily, Sarah Mahoney - Monday, August 6, 2012
A new study of how parents are tackling this year's back-to-school shoppi ...
- Stores Show Solid Gains In July
Marketing Daily, Sarah Mahoney - Thursday, August 2, 2012
Consumers didn't just hit the beach in July, they hit the mal ...
- JCP's Fashion Leap: Will Millennials Follow?
Marketing Daily, Sarah Mahoney - Wednesday, August 1, 2012
As the Plano, Tex.-based retailer begins unveiling its controversial new merchandising initiative ...
- Pricing And Social Media: Can Brands Push Back, Too?
Marketing Daily, Sarah Mahoney - Wednesday, August 1, 2012
Jean-Manuel Izaret, a partner with Boston Consulting Group's San Francisco office, sa ...
- Earning Its Place At The Party
OMMA Magazine, Sarah Mahoney - Wednesday, July 18, 2012
Display advertising is getting weaker, with a flat to declining return ...
- BTS: Surge In Grade School, Empty Nest Homes
Marketing Daily, Sarah Mahoney - Monday, July 30, 2012
While many of this year's back-to-school spending trends will be predictable, t ...
- Why Subway Loves TV
OMMA Magazine, Sarah Mahoney - Wednesday, July 18, 2012
Perhaps we're fascinated by how many Subway sandwiches athletes like Michael Phel ...
- On Strong Results, Cabela's Announces Expansion
Marketing Daily, Sarah Mahoney - Friday, July 27, 2012
On the heels of strong second-quarter results, Cabela's says it will op ...
- Macy's Taps Alves For I-N-C Ads
Marketing Daily, Sarah Mahoney - Friday, July 27, 2012
Macy's, which has been celebrating all things Brazilian for months now, sa ...
- Target Steps Up Social School Program
Marketing Daily, Sarah Mahoney - Friday, July 27, 2012
Target, which has long made donations to local schools as part ...
- Macy's Taps Alves For I-N-C Ads
MediaDailyNews, Sarah Mahoney - Friday, July 27, 2012
Macy's signed actress Camila Alves as the new spokesperson for its priva ...
