- Virgin America Taps Banana Republic For New Look
Marketing Daily, Sarah Mahoney - Thursday, July 26, 2012
The collection, which will also be offered to earthbound consumers as ...
- New BTS Moves From Office Depot, Staples, Best Buy
Marketing Daily, Sarah Mahoney - Wednesday, July 25, 2012
The two TV spots, created by Zimmerman Advertising, show Cannon interacting wi ...
- BTS Must-Haves: Free Shipping, M-Commerce
Marketing Daily, Sarah Mahoney - Tuesday, July 24, 2012
Some 74% of parents responding to a recent PriceGrabber survey say fr ...
- Target Testing Beauty Program In Chicago
Marketing Daily, Sarah Mahoney - Monday, July 23, 2012
The retailer is unleashing 14 black-clad, brand-agnostic specialists, who will help shoppe ...
- Email Open Rates Fall, But Click-Throughs Rise
Marketing Daily, Sarah Mahoney - Monday, July 23, 2012
Silverpop says that its most recent look at brand messages sent v ...
- Burt's Bees Cuddles Up To Babies
Marketing Daily, Sarah Mahoney - Thursday, July 19, 2012
The new line, which includes apparel, accessories, bath linens and gift set ...
- Survey: Big Gains Ahead In Back-To-School Shopping
Marketing Daily, Sarah Mahoney - Thursday, July 19, 2012
Remember last summer, when moms were abuzz with how they were skimpi ...
- Target, Walmart Get Digital For BTS
Marketing Daily, Sarah Mahoney - Wednesday, July 18, 2012
Discounters are upping their digital game this school year, with both Walma ...
- Most Smartphoners Check Prices In Store
Marketing Daily, Sarah Mahoney - Wednesday, July 18, 2012
Fifty-five percent of smartphone owners say they use their mobile devices ...
- Customer Satisfaction: Facebook Fizzles, Fox Rocks
Marketing Daily, Sarah Mahoney - Tuesday, July 17, 2012
This year's American Customer Satisfaction Index (ACSI) E-Business Report is just ou ...
- Christmas in July: Target Blows Out Bonus Black Friday
Marketing Daily, Sarah Mahoney - Monday, July 16, 2012
Target, which has gotten plenty of attention in recent years for i ...
- Ed:Blog
OMMA Magazine, Sarah Mahoney - Wednesday, July 18, 2012
The deeper we got into planning this issue of omma, devoted ...
- Study: Store Brands Still On Fire
Marketing Daily, Sarah Mahoney - Friday, July 13, 2012
The research, based on 500 U.S. shoppers, finds that 64% of t ...
- Amid Strong Projections, Macy's Kicks Off BTS
Marketing Daily, Sarah Mahoney - Thursday, July 12, 2012
It's time for retailers to start wooing underage fashionistas with back-to-school fashi ...
- Nordstrom Teaming Up With Topshop
Marketing Daily, Sarah Mahoney - Thursday, July 12, 2012
Looks like the biggest fashion trend this season will be high/low pairing ...
- Target, Neiman Marcus Partner For Holiday Collection
Marketing Daily, Sarah Mahoney - Wednesday, July 11, 2012
"All marketing innovations are, to an extent, strategic bets," Ted Zittell, ...
- Q&A: For Retailers, Smartphones Rewrite Email Rules
Marketing Daily, Sarah Mahoney - Tuesday, July 10, 2012
For the Fourth of July holiday, for example, 57% of major retaile ...
- 'Sexy Little Numbers' And 'Pinfluence'
Marketing Daily, Sarah Mahoney - Tuesday, July 10, 2012
Metrics are like the weather: A generic thing to complain about, a ...
- Nike Taps Larry Miller As Jordan Brand President
Marketing Daily, Sarah Mahoney - Tuesday, July 10, 2012
Nike says it is appointing Larry Miller, most recently president of t ...
- People Stink: How Far Can $25,000 Go In Social Media?
Marketing Daily, Sarah Mahoney - Friday, July 6, 2012
Agion, a biotech company, had a problem: It had a great n ...
- Revlon Takes Beauty Problems To Facebook
Marketing Daily, Sarah Mahoney - Friday, July 6, 2012
Revlon plans to introduce the Revlon Expression Experiment, a social media campai ...
- Revlon Takes Beauty Problems To Facebook
Online Media Daily, Sarah Mahoney - Friday, July 6, 2012
Revlon plans to introduce the Revlon Expression Experiment, a social media campa ...
- Nordstrom, TJX Shine Among Summer Clouds
Marketing Daily, Sarah Mahoney - Thursday, July 5, 2012
For retailers working either the high end or the low end ...
- Penney Reaches Out To The Right
Marketing Daily, Sarah Mahoney - Tuesday, July 3, 2012
The Plano, Tex.-based chain says the effort is called JCP Cares, a ...
- Jon Bon Jovi, Avon Introduce His/Her Fragrances
Marketing Daily, Sarah Mahoney - Tuesday, July 3, 2012
Avon and singer Jon Bon Jovi are introducing a scent called "Unplugged ...
- Study: Grocers Regaining Dominance
Marketing Daily, Sarah Mahoney - Monday, July 2, 2012
In its just-released annual ranking of the biggest retailers, STORES Magazine repor ...
- Nominate OMMA All Stars
Online Media Daily, Sarah Mahoney - Monday, July 2, 2012
Do you know an OMMA Online All Star? If you know ...
- Nordstrom Takes Manhattan
Marketing Daily, Sarah Mahoney - Sunday, July 1, 2012
How many $600 handbags can one city stand? That's the big questi ...
- Back-to-School Forecast: Cloudy And Careful
Marketing Daily, Sarah Mahoney - Thursday, June 28, 2012
Yes, we know the yellow buses only unloaded the last of t ...
- In Fashion, Brands Intensify Their Comeback
Marketing Daily, Sarah Mahoney - Wednesday, June 27, 2012
The latest results from Brand Keys Fashion Index show that 29% ...
