- Walmart Leaps Into Labeling Fray
Marketing Daily, Sarah Mahoney - Tuesday, February 7, 2012
Walmart has taken the wraps off its "Great For You" healthy-food labe ...
- For Abercrombie & Fitch, Buzz + Value = Loyalty
Marketing Daily, Sarah Mahoney - Wednesday, February 8, 2012
This week, "Marketing Daily" brings you exclusive coverage of the Brand Ke ...
- VW's Slimmed-Down Pooch Steals The Game
Marketing Daily, Sarah Mahoney - Monday, February 6, 2012
Doritos' murderous Great Dane came in second, followed by Bud Light's Resc ...
- Walgreens Launches 'Play Cupid' Campaign
Marketing Daily, Sarah Mahoney - Monday, February 6, 2012
To psych its 1.7 million fans up for Valentine's Day, Walgreens ...
- From 'Liked' To Loathed, Komen Blinks
Marketing Daily, Sarah Mahoney - Saturday, February 4, 2012
Just days after sparking one of the biggest brouhahas in social medi ...
- New Year, New Mojo: Stores Sales Strengthen
Marketing Daily, Sarah Mahoney - Thursday, February 2, 2012
Kantar Retail says its index, which tracks some of the country's large ...
- Macy's Makes CMO Changes
Marketing Daily, Sarah Mahoney - Thursday, February 2, 2012
Macy's says it is promoting Peter Sachse, CMO and chairman of macys.co ...
- Q&A: The Limited Cozies Up To Plus-Size Women
Marketing Daily, Sarah Mahoney - Wednesday, February 1, 2012
Anne Connell, SVP/strategy for branding agency Hornall Anderson, explains how her te ...
- Macy's Rolls Out Tribute Campaign: Hello, Brazil
Marketing Daily, Sarah Mahoney - Wednesday, February 1, 2012
Macy's says it is introducing a large-scale tribute campaign to Brazil, whi ...
- Valentine's Day Spend Expected To Break Records
Marketing Daily, Sarah Mahoney - Wednesday, February 1, 2012
A new study from the National Retail Federation reports that people pl ...
- 77% Of CMOs Unsure Where To Reach Consumer
Marketing Daily, Sarah Mahoney - Wednesday, February 1, 2012
While managing platforms is problematic, managing people isn't easy, either, with 2 ...
- Women Spending Big On High-End Cosmetics
Marketing Daily, Sarah Mahoney - Tuesday, January 31, 2012
Affluent women may have been cutting corners elsewhere in 2011, but ...
- Calling All Lovebirds: Tiffany Corrals User Photos
Marketing Daily, Sarah Mahoney - Friday, January 27, 2012
As the nation's jewelers gear up for Valentine's Day, Tiffany is encouragi ...
- Pantene Signs 11 Well-tressed Olympians
Marketing Daily, Sarah Mahoney - Friday, January 27, 2012
In the U.S., TV and print ads will rely heavily on swimm ...
- Super Bowl Parties To Break Record
Marketing Daily, Sarah Mahoney - Thursday, January 26, 2012
Whether the New England Patriots or the New York Giants come aw ...
- Under Armour Posts Strong Profits, Sales
Marketing Daily, Sarah Mahoney - Thursday, January 26, 2012
Under Armour has turned in another strong quarter, beating expectations with ...
- JCPenney Redux: New Logo, Pricing -- And Ellen
Marketing Daily, Sarah Mahoney - Wednesday, January 25, 2012
Speaking to an audience of investors, Johnson and new President Michael Franci ...
- Victoria's Secret Said To Unveil New Luxury Lingerie
Marketing Daily, Sarah Mahoney - Wednesday, January 25, 2012
Women's Wear Daily reports that Limited Brands' Victoria's Secret is selling ...
- L.L. Bean, Parks To Celebrate 100th Birthday
Marketing Daily, Sarah Mahoney - Tuesday, January 24, 2012
The company is also celebrating with vintage catalog covers, and a ginormo ...
- BzzAgent's Boast: Social Marketing's ROI is $1.50
Marketing Daily, Sarah Mahoney - Tuesday, January 24, 2012
As marketers continue to grapple with the best way to determine h ...
- Macy's Untaps Its Ninth 'Go Red' Celebration
Marketing Daily, Sarah Mahoney - Monday, January 23, 2012
Macy's is unveiling its ninth annual "Go Red" promotion, in what h ...
- CMOs Sweating Their Tech Savvy
Marketing Daily, Sarah Mahoney - Monday, January 23, 2012
CMOs believe they are evolving effectively as digital disciplines mature, according ...
- Why Animals Rock The Super Bowl
Marketing Daily, Sarah Mahoney - Saturday, January 21, 2012
Budweiser's magnificently predictable Clydesdales. A righteous pug kicking down doors for Dorito ...
- Staples Gives $250,000 In TV Ads To Small Businesses
Marketing Daily, Sarah Mahoney - Saturday, January 21, 2012
Staples says it will give away $250,000 in TV ad money ...
- Q&A: For The Wealthy, 'Ingrained Conservatism'
Marketing Daily, Sarah Mahoney - Thursday, January 19, 2012
The affluent feel more in control of their spending. Susan Viamari, edit ...
- Macy's Shows Off Its Beauty Spots
Marketing Daily, Sarah Mahoney - Thursday, January 19, 2012
Macy's is going public with the technology behind its Beauty Spot experimen ...
- Staples Gives $250,000 In TV Ads To Small Businesses
Raw, Sarah Mahoney - Friday, January 20, 2012
Staples says it will give away $250,000 in TV ad money ...
- Q&A: In Praise Of The Humble Infomercial
Marketing Daily, Sarah Mahoney - Wednesday, January 18, 2012
Doug Garnett, CEO of Atomic Direct, the company behind such products ...
- Banana Republic Offers Career Perks To Military
Marketing Daily, Sarah Mahoney - Wednesday, January 18, 2012
Banana Republic is unveiling a special program aimed at helping those ...
- Target Throwing Midnight Twilight Parties
Marketing Daily, Sarah Mahoney - Wednesday, January 18, 2012
With "The Twilight Saga: Breaking Dawn - Part 1" DVD and Blu-r ...
