- Nike Links New Shoe To Obama's Ride
Marketing Daily, Sarah Mahoney - Friday, October 19, 2012
It's about time. The holiday edition of the Nike Air Force ...
- Blinded By Pink, Consumers Are Cause Skeptics
Marketing Daily, Sarah Mahoney - Thursday, October 18, 2012
A brand-new study from Cone Communications reports that an astounding 77% ...
- Industry Predicts 4.1% Sales Gain For Holidays
Marketing Daily, Sarah Mahoney - Wednesday, October 17, 2012
The National Retail Federation is forecasting a 4.1% gain in holiday spendi ...
- MTV: Youngest Millennials Flee To Twitter
Marketing Daily, Sarah Mahoney - Wednesday, October 17, 2012
"We went to one [incubator] where there was a canoe-maker, someone designi ...
- Gap Reorganizes Brand Management
Marketing Daily, Sarah Mahoney - Wednesday, October 17, 2012
In a move it says reflects its global expansion, Gap has reorganiz ...
- Target Seeks Revenge, Mobile Exec, $100 Billion In Sales
Marketing Daily, Sarah Mahoney - Wednesday, October 17, 2012
Target Corp., in its annual media day, tells reporters, that it ...
- Ocean Spray's Bog-osphere On The Road Again
Marketing Daily, Sarah Mahoney - Tuesday, October 16, 2012
In the latest version of wooing America with its tiny, tart frui ...
- Adidas' NEO Nabs Bieber
Marketing Daily, Sarah Mahoney - Tuesday, October 16, 2012
Adidas says its NEO Label has named pop megastar Justin Bieber ...
- Do CMOs Know When They're Lying?
Marketing Daily, Sarah Mahoney - Tuesday, October 16, 2012
Trouble is, telling the truth has never been a marketer's strong sui ...
- Can One TV Brand Reach 10 Billion Devices?
Media Magazine, Sarah Mahoney - Friday, September 28, 2012
Roughly a year after joining Discovery Communications, JB Perrette wants to ta ...
- Ford Uses Social To Rewrite Launch Rules
Marketing Daily, Sarah Mahoney - Saturday, October 13, 2012
"We test it, and if it works, we scale it right awa ...
- Liberating Message Of The Day: Embrace Mayhem
Marketing Daily, Sarah Mahoney - Friday, October 12, 2012
What has been surprising, says Allstate's SVP of marketing, is how quick ...
- BP: Olympics Moves Brand Beyond Disaster
Marketing Daily, Sarah Mahoney - Friday, October 12, 2012
Talk about chutzpah: In a presentation to the Association of National Advertiser ...
- Gamechanger: iPad Takes the Field
OMMA Magazine, Sarah Mahoney - Friday, September 28, 2012
It's no secret that football and technology go together like ranch dressi ...
- ANA Update: How P&G, J&J, Sharpie Learn From Flops
Marketing Daily, Sarah Mahoney - Thursday, October 11, 2012
Some advised tackling the problem head on. When a distribution issue f ...
- J&J's Kadlec: 'Disruption Is Over. Yay!'
Marketing Daily, Sarah Mahoney - Thursday, October 11, 2012
It's no accident that the company's marketing efforts are becoming so close ...
- Marketers Better Off Than Four Years Ago? Yes, Says ANA
Marketing Daily, Sarah Mahoney - Thursday, October 11, 2012
As The Association of National Advertisers kicked off its annual conference, t ...
- McDonald's CMO: Why Champions of Happy Works
Marketing Daily, Sarah Mahoney - Thursday, October 11, 2012
As McDonald's, feeling the heat from nutrition advocates, has changed the w ...
- MasterCard: Launches New Priceless Campaign
Marketing Daily, Sarah Mahoney - Thursday, October 11, 2012
Can your commercial do this? Probably not: In a presentation at t ...
- BP: Olympics Moves Brand Beyond Disaster
Raw, Sarah Mahoney - Friday, October 12, 2012
Talk about chutzpah: In a presentation to the Association of National Advertiser ...
- Marketers Better Off Than Four Years Ago? Yes, Says ANA
Raw, Sarah Mahoney - Thursday, October 11, 2012
Sunnier days in Orlando: The Association of National Advertisers kicked off i ...
- J&J's Kadlec: "Disruption is over. Yay!"
Raw, Sarah Mahoney - Thursday, October 11, 2012
For marketers, the age of disruption is over, says Kimberly Kadlec, J&J ...
- Nike, Stussy Unveil New Line
Marketing Daily, Sarah Mahoney - Tuesday, October 9, 2012
Nike may be having a magical marketing moment with its mainstream runni ...
- Transformative Targeting
OMMA Magazine, Sarah Mahoney - Friday, September 28, 2012
At last, truly targetable display advertising reaches scale Life insurance doesn’t exact ...
- Sears Offers Ship-To-Home Layaway
Marketing Daily, Sarah Mahoney - Monday, October 8, 2012
Sears Holdings says it is offering ship-to-home lay-away, starting Nov. 7. A ...
- Walmart, Amex Go Mobile With New Prepaid Card
Marketing Daily, Sarah Mahoney - Monday, October 8, 2012
Walmart, which has long positioned itself as a champion of the "unbanked ...
- In A Marketing First, Chanel Uses Brad Pitt for No. 5
Marketing Daily, Sarah Mahoney - Friday, October 5, 2012
For a 90-something-year-old brand, Chanel No. 5 has always been something ...
- Rite Aid Introduces New Format
Marketing Daily, Sarah Mahoney - Friday, October 5, 2012
Rite Aid is introducing a new format, its next-generation "wellness" store, ...
- Shoppers Slowed Down In September
Marketing Daily, Sarah Mahoney - Thursday, October 4, 2012
Overall, sales at large U.S. chain-stores gained 3.9% in September, compared ...
- Whole Foods Market Toasts, Tweets Beer Babes
Marketing Daily, Sarah Mahoney - Friday, October 5, 2012
For customers that can't make it to Munich for the real thin ...