- Reebok, CrossFit Unfurl Global Campaign
Marketing Daily, Sarah Mahoney - Monday, January 16, 2012
CrossFit, the largely grassroots-fueled fitness trend, is getting its first major marketi ...
- Retail Sales To Gain 3.4% In 2012
Marketing Daily, Sarah Mahoney - Monday, January 16, 2012
The National Retail Federation kicked off its annual convention with a subdu ...
- E-commerce Confessions: What We Really Want
Marketing Daily, Sarah Mahoney - Monday, January 16, 2012
A massive new survey from IBM reveals that consumers really aren't a ...
- Weddings Trends: Snow White Meets The Hobbit
Marketing Daily, Sarah Mahoney - Friday, January 13, 2012
Wedding site theknot.com has come out with its prediction of trends f ...
- Skechers In Doghouse For Super Bowl Ad
Marketing Daily, Sarah Mahoney - Wednesday, January 11, 2012
While the Big Game is still a few weeks away, it loo ...
- For Tiffany, Less Holiday Sparkle
Marketing Daily, Sarah Mahoney - Wednesday, January 11, 2012
When it came to high-end spangles, consumers hit the brakes moving in ...
- Levi's Rolls Out 'Man Vs. Wild' Star For Dockers
Marketing Daily, Sarah Mahoney - Wednesday, January 11, 2012
As the latest in the Wear the Pants campaign for its Docke ...
- Shoppers Spurn Social, QR Codes
Marketing Daily, Sarah Mahoney - Tuesday, January 10, 2012
As much as people embrace all things digital, they're much fussier wh ...
- Tesco's Fresh & Easy To Close 12 Stores
Marketing Daily, Sarah Mahoney - Tuesday, January 10, 2012
Fresh & Easy says it will temporarily close 12 underperforming stores. "Li ...
- Walmart Targets Bankless Tax Filers
Marketing Daily, Sarah Mahoney - Monday, January 9, 2012
Walmart, which has been rapidly expanding its financial services offerings aimed ...
- Client: American Express
Media Magazine, Sarah Mahoney - Tuesday, January 10, 2012
While plenty of marketers have one or two signature dishes they prepa ...
- Shopper Agency: Saatchi & Saatchi X
Media Magazine, Sarah Mahoney - Tuesday, January 10, 2012
If Dina Howell has one mission at Saatchi & Saatchi X, it ...
- EdBlog: The Sweet Science
OMMA Magazine, Sarah Mahoney - Tuesday, January 10, 2012
For OMMA, choosing this year's Agency of the Year winners was mo ...
- Tesco's Fresh & Easy To Close 12 Stores
Raw, Sarah Mahoney - Tuesday, January 10, 2012
Fresh & Easy says it will temporarily close 12 underperforming stores. "Li ...
- Q&A: People Don't Care About Loyalty Programs
Marketing Daily, Sarah Mahoney - Friday, January 6, 2012
As more and more stores stampede toward expanded (not to mention expensiv ...
- Beauty Buyers: More Samples and Social, Please
Marketing Daily, Sarah Mahoney - Friday, January 6, 2012
When it comes to buying beauty products, women are increasingly skeptical, a ...
- December Sales Solid, Not Stellar
Marketing Daily, Sarah Mahoney - Thursday, January 5, 2012
Santa brought the nation's largest retailers respectable, though not stunning, sales result ...
- Struggling Sears Taps New Talent
Marketing Daily, Sarah Mahoney - Tuesday, January 3, 2012
Just days after announcing sweeping store closings, Sears Holdings has named R ...
- Benetton Takes Edgy Peace Work To Tripoli
Marketing Daily, Sarah Mahoney - Tuesday, January 3, 2012
In the latest installment of its Unhate campaign, the Italian clothing bra ...
- Auctionomics: Women Want To Sell Their Stuff
Marketing Daily, Sarah Mahoney - Monday, January 2, 2012
Now that women have unwrapped their new iPhones or cashmere sweaters, they' ...
- On Bikinis, And Why Consumers Act That Crazy Way
Marketing Daily, Sarah Mahoney - Friday, December 30, 2011
I'm not surprised, for example, that "Macy's Tests Spring Break Bikinis ...
- Softer Diet Industry Guns For Tubby Men
Marketing Daily, Sarah Mahoney - Wednesday, December 28, 2011
The shift toward men is due to slower growth in the indust ...
- GameStop Launches Fitness-themed Sweepstakes
Marketing Daily, Sarah Mahoney - Wednesday, December 28, 2011
In an effort to appeal to the self-improving side of gamers, GameSt ...
- Online Love: Amazon Earns Highest Marks Yet
Marketing Daily, Sarah Mahoney - Wednesday, December 28, 2011
In the E-Retail Satisfaction Index, perennial favorite Amazon jumped two points ...
- GameStop Launches Fitness-Themed Sweepstakes
Raw, Sarah Mahoney - Wednesday, December 28, 2011
In an effort to appeal to the self-improving side of gamers, GameSt ...
- Target Puts Up Its Dukes
Marketing Daily, Sarah Mahoney - Friday, December 23, 2011
Target wasted no time positioning itself as the Boxing Day champ: Ev ...
- Jockey Bets $1 Million On Tebow, Super Bowl
Marketing Daily, Sarah Mahoney - Wednesday, December 21, 2011
"We are big fans of Tim Tebow and wanted to leverage h ...
- Social Media Brings Nike 'Closer Than Ever'
Marketing Daily, Sarah Mahoney - Thursday, December 22, 2011
"We're using digital to change everything about the product creation process," Ma ...
- Online Spending Sets New U.S. Record
Marketing Daily, Sarah Mahoney - Wednesday, December 21, 2011
ComScore says holiday shoppers are making spirits bright online, with the mo ...
- Stores Shower Procrastinators With Email
Marketing Daily, Sarah Mahoney - Tuesday, December 20, 2011
With extended hours, stores like Macy's and Toys R Us are stayi ...
