- Financial Markets Making Middle America Nuts
Marketing Daily, Sarah Mahoney - Wednesday, August 10, 2011
"Consumer perceptions of the economy had been improving moving into August," comSco ...
- Levi's Latest 'Go Forth' Effort: Strictly Social
Marketing Daily, Sarah Mahoney - Tuesday, August 9, 2011
"Levi's Legacy" is a 60-second film from Wieden + Kennedy, intended ...
- Is Back-To-School Spending A Holiday Barometer?
Marketing Daily, Sarah Mahoney - Tuesday, August 9, 2011
On one hand, "there's the uptick in July results for stores li ...
- ComScore: Financial Markets Making Middle America Nuts
Raw, Sarah Mahoney - Wednesday, August 10, 2011
While online sales are booming, jumping 14% in the second quarter ...
- Macy's, With Banner Earnings, Turns Elves Loose
Raw, Sarah Mahoney - Wednesday, August 10, 2011
Amid posting its best quarterly results in more than a decade, Macy ...
- Q&A: Sears Boosts Social/Hispanic Connections
Marketing Daily, Sarah Mahoney - Tuesday, August 9, 2011
Marketing Daily caught up with Oscar H. Castro, director/general manager of internation ...
- Levi's Latest "Go Forth" Effort: Strictly Social
Raw, Sarah Mahoney - Tuesday, August 9, 2011
With the "Go Forth" campaign moving into its third year, Levi's ...
- The Marketer's Bookshelf: Marketing to the New Majority; Speaking American; Power Moms
Marketing Daily, Sarah Mahoney - Monday, August 8, 2011
It's hard to imagine there's a marketer anywhere who isn't already strategizi ...
- Stores Post Moderate Sales Gains For July
Marketing Daily, Sarah Mahoney - Thursday, August 4, 2011
Standouts include Saks, where demand for designer duds, accessories and fine jewel ...
- DressBarn, Amazon, Hhgregg Top Growth List
Marketing Daily, Sarah Mahoney - Wednesday, August 3, 2011
Grabbing the No. 1 spot is Ascena Retail Group, which owns women ...
- Stores Post Moderate gains For July
Raw, Sarah Mahoney - Thursday, August 4, 2011
Despite heat waves and unsettling economic headlines, consumers shopped plenty in Jul ...
- Target Aims For Digital Darlings In BTS Efforts
Marketing Daily, Sarah Mahoney - Tuesday, August 2, 2011
Back-to-college kids, for instance, can go to Target.com/collegehub and go through ...
- Like Topsy: DressBarn, Amazon, Hhgregg Top Growth List
Raw, Sarah Mahoney - Wednesday, August 3, 2011
While Internet based retailers are still among the fastest growing, a n ...
- Parents Dread Spending; Electronics Sales To Suffer
Marketing Daily, Sarah Mahoney - Monday, August 1, 2011
Only 25% of parents in its survey say they plan to purcha ...
- Target Aims For Digital Darlings In BTS Efforts
Raw, Sarah Mahoney - Tuesday, August 2, 2011
Hoping to snag its share of back-to-school bucks in an uncertain spendi ...
- Restaurants Take Hit In Back-to-School Spending
Marketing Daily, Sarah Mahoney - Friday, July 29, 2011
A new study from American Express reports that while parents say th ...
- Parents Dread Spending; Electronics Sales To Suffer
Raw, Sarah Mahoney - Monday, August 1, 2011
In yet another survey predicting tepid back-to-school spending, Accenture says more paren ...
- Lipstick Effect: Luxury Beauty Sales Boom
Marketing Daily, Sarah Mahoney - Thursday, July 28, 2011
Those gains, however, make quite a contrast to the luxury market ...
- Parents to Cut Back On Restaurants To Cover Back-to-School Costs
Raw, Sarah Mahoney - Friday, July 29, 2011
A new study from American Express reports that while parents say th ...
- Back-to-School Outlook: Parents Wary Of Pricing
Marketing Daily, Sarah Mahoney - Wednesday, July 27, 2011
Inflation was listed as the top concern, with 72% mentioning higher fo ...
- The Lipstick Effect: Luxury Beauty Sales Boom, While Total Luxury Spending Falls
Raw, Sarah Mahoney - Thursday, July 28, 2011
It seems there is something especially alluring about a fancy lipstick the ...
- How Lack Of Loyalty KO'd Borders
Marketing Daily, Sarah Mahoney - Tuesday, July 26, 2011
Even as bookstore fans are lamenting the liquidation of Borders, marketing exper ...
- Back-to-School Outlook: Parents Wary of Pricing
Raw, Sarah Mahoney - Wednesday, July 27, 2011
When parents start their back-to-school shopping next month, look for little clou ...
- Maybelline, Target Give Great Lash A Facelift
Marketing Daily, Sarah Mahoney - Tuesday, July 26, 2011
Starting with the basic pink-and-green packaging that has been used since t ...
- Study: People Outsmarting Higher Food Prices
Marketing Daily, Sarah Mahoney - Friday, July 22, 2011
"I was surprised to see that consumers are treating grocery shopping ...
- Maybelline, Target Give Great Lash A Facelift
Raw, Sarah Mahoney - Monday, July 25, 2011
Maybelline and Target are partnering to introduce three specially designed versions ...
- Reebok Kicks Off 'Reethym Of Lite' Campaign
Marketing Daily, Sarah Mahoney - Thursday, July 21, 2011
While the shoes themselves may evoke '80s flashbacks, the new campaign ...
- Study: Consumers Outsmarting Higher Food Prices
Raw, Sarah Mahoney - Friday, July 22, 2011
There's not much consumers can do to avoid the distinctly higher pric ...
- More Evidence Of Subdued Back-to-school Season
Marketing Daily, Sarah Mahoney - Thursday, July 21, 2011
The National Retail Federation is predicting that parents will keep the rei ...
- Reebok Kicks Off Reethym of Lite Campaign
Raw, Sarah Mahoney - Thursday, July 21, 2011
Reebok is rolling out its new Reebok Lite line, which it describ ...
