- Making Friends: How Smart D2C Brands Engage Customers
D2C Insider, Sarah Mahoney - Sunday, October 20, 2019
According to a Braze study, D2C brands get open rates that a ...
- From 007's Ride To Custom Doghouse, Neiman Marcus Has It All
Marketing Daily, Sarah Mahoney - Friday, October 18, 2019
Neiman Marcus has unwrapped its Christmas Book, the retail's industry's annual exerci ...
- SmileDirect, DoorDash And 23AndMe Top D2C Ad Spenders
Marketing Daily, Sarah Mahoney - Sunday, October 20, 2019
A new analysis of top-spending D2C brands finds that just five ...
- What To Wear In Orbit: Under Armour Reveals Virgin Galactic Space Togs
Marketing Daily, Sarah Mahoney - Wednesday, October 16, 2019
Under Armour's footwear is a sleek boot with no distractions, meant ...
- Old Spice Gets Sweaty With Faux Feud
Marketing Daily, Sarah Mahoney - Tuesday, October 15, 2019
A new campaign both mocks and mimics political attack ads, creating ...
- Walmart Kicks Off In-Home Grocery Delivery
Marketing Daily, Sarah Mahoney - Tuesday, October 15, 2019
Walmart is officially rolling out the offer, now available to some o ...
- Wine Insiders' Secret? Older Drinkers, Plenty of Reds, QVC
D2C Insider, Sarah Mahoney - Monday, October 14, 2019
Founded in 1982, it doesn't think of itself as a disruptor ...
- Gen Z Women: Tech-bivalent, Fiercely Open-Minded
Marketing Daily, Sarah Mahoney - Monday, October 14, 2019
This group is much less likely than other women to say th ...
- To Get Beyond Winter Boots, Ugg Goes Multigenerational
Marketing Daily, Sarah Mahoney - Thursday, October 10, 2019
Ugg started as men's surf brand in the 1970s, but its class ...
- Today's Teens Spend Less, Care More, Wear Nike
Marketing Daily, Sarah Mahoney - Wednesday, October 9, 2019
Piper Jaffray's latest teens report is out, with teens saying they've c ...
- Toys R Us Ties Its Comeback To Target
Marketing Daily, Sarah Mahoney - Tuesday, October 8, 2019
When consumers click to buy an item on new Toys R ...
- 'Hims, Hers' Hopes To Shake Up Healthcare
D2C Insider, Sarah Mahoney - Monday, October 7, 2019
The online start-up currently offers more than 40 products, some requiring prescription ...
- Amid Fast-Fashion Guilt, H&M Sales Rise
Marketing Daily, Sarah Mahoney - Friday, October 4, 2019
Forever 21, seemingly the latest casualty of fast-fashion guilt, filed for bankrupt ...
- NRF Predicts Strong Gains In Holiday Spending
Marketing Daily, Sarah Mahoney - Thursday, October 3, 2019
NRF called for between a 3.8% and 4.2% gain, in line wi ...
- Sadness, Romance, Or Disgust? Research Puts Brands In Emotional Context
Marketing Daily, Sarah Mahoney - Wednesday, October 2, 2019
For food and drink brands injected into entertainment, scenes that trigger sadne ...
- Ask An Expert: Can Walmart Win With Stand-Alone Clinics?
Marketing Daily, Sarah Mahoney - Tuesday, October 1, 2019
Retailers have been running health clinics for years, yet they've never real ...
- Beware Of Branding: Bombas Founder On Why It Waited
D2C Insider, Sarah Mahoney - Monday, September 30, 2019
"I wouldn't risk early capital on stuff like" brand marketing, says Bomba ...
- P&G Alum Flips Script For Children's Sponsorship Challenge
Marketing Daily, Sarah Mahoney - Friday, September 27, 2019
At World Vision, a global humanitarian organization, the kids are in charg ...
- Mattel Ignites Gender Wars With New Inclusivity Dolls
Marketing Daily, Sarah Mahoney - Thursday, September 26, 2019
Mattel's Creatable World is a line of six dolls that kids c ...
- Boo! Halloween Spending To Reach $8.8B
Marketing Daily, Sarah Mahoney - Wednesday, September 25, 2019
Among adults planning to dress up, 8.9% say they'll be witches, 3. ...
- Banana Republic Looks For Laughs In Jared Goff Meme Campaign
Marketing Daily, Sarah Mahoney - Tuesday, September 24, 2019
The "football-free" campaign aims to show what Goff is like "off t ...
- Truman's Aims to Shake Up The Way We Clean
D2C Insider, Sarah Mahoney - Monday, September 23, 2019
Via subscription, the company sells cartridges of cleaning concentrate, which people sti ...
- Walgreens Beats Amazon In Drone Delivery Race
Marketing Daily, Sarah Mahoney - Friday, September 20, 2019
Walgreen says the test is limited to about 100 products, and s ...
- The Freshness Fulcrum: How Stores Are Beating E-Tailers
Marketing Daily, Sarah Mahoney - Thursday, September 19, 2019
Nielsen reports that Americans spent 5% more on seafood in supermarkets th ...
- Research: Gen Z Looking For New Brands, Big Hearts
Marketing Daily, Sarah Mahoney - Wednesday, September 18, 2019
Gen Z consumers may be thoroughly digital, but new research finds they' ...
- Etsy Ad Campaign Earns Analyst Upgrade
Marketing Daily, Sarah Mahoney - Tuesday, September 17, 2019
Etsy is introducing TV ads for the holidays in a campaign ...
- How MedAnswers Is Bettering The Baby Odds
D2C Insider, Sarah Mahoney - Monday, September 16, 2019
The Fertility Awareness app provides users with answers from some 200 board-certifi ...
- D2C Brands Struggle As Shopkeepers
Marketing D2C Weekly, Sarah Mahoney - Monday, September 16, 2019
New research from Blis says many of these shops are experiencing l ...
- Online Grocery Spend Grows 15%
Marketing Daily, Sarah Mahoney - Friday, September 13, 2019
Also, Walmart announced plans to extend Delivery Unlimited to more than 1,4 ...
- Fashion Week Winners: Michael Kors, Ralph Lauren, Tommy Hilfiger
Marketing Daily, Sarah Mahoney - Sunday, September 15, 2019
Michael Kors stole the social show this year, with a fan grow ...
