- Holiday Spending Up 16%, Amazon Has Biggest Day Ever
Marketing Daily, Sarah Mahoney - Tuesday, December 3, 2019
For the first time, Black Friday topped Cyber Monday as the busie ...
- Denim's Race For Best Digital Fit
D2C Insider, Sarah Mahoney - Monday, December 2, 2019
Denim is on the verge of digital fit breakthroughs, and D2C thinki ...
- Walmart Gets Emotional, Target Preempts Cyber Monday
Marketing Daily, Sarah Mahoney - Saturday, November 30, 2019
Walmart's new campaign focuses on disaster relief, welcoming immigrants and supporting communit ...
- Best Buy Flies High On Exceptional Ad Strategy
Marketing Daily, Sarah Mahoney - Wednesday, November 27, 2019
By "aligning its weekly ads to drive back-to-school laptop sales," Best B ...
- Dick's Reveals Sales Jump, Unveils CGI Campaign
Marketing Daily, Sarah Mahoney - Tuesday, November 26, 2019
Dick's Sporting Goods marks its beefiest revenue gains in six years. Busine ...
- D2Cs: Faster Than Legacy Brands, But Surprisingly Traditional
D2C Insider, Sarah Mahoney - Monday, November 25, 2019
More than three-quarters of D2C founders say their company can go fr ...
- To Showcase Tech Prowess, Sam's Club Hires World's Fastest Man
Marketing Daily, Sarah Mahoney - Thursday, November 21, 2019
Retired world-record sprinter Usain Bolt stars in campaign featuring retailer's in-store Sc ...
- Target Back On Top With Soaring Sales
Marketing Daily, Sarah Mahoney - Wednesday, November 20, 2019
The company was especially effusive about the impact of Good & Gathe ...
- Kohl's Struggles Amid Mixed Retail Signals
Marketing Daily, Sarah Mahoney - Tuesday, November 19, 2019
Still, according to surveys, retailers are rushing into the Christmas season wi ...
- Can Coty's $600M Kylie Investment Beat The VSCO Girl Trend?
Marketing Daily, Sarah Mahoney - Tuesday, November 19, 2019
Coty's 51% stake in Kylie Cosmetics might seem like Insta-genius. But so ...
- Beardbrand Looks For Wisdom In Whiskers
D2C Insider, Sarah Mahoney - Monday, November 18, 2019
So many D2C companies are linked to body hair. We asked Er ...
- Amazon Most Valuable Brand, Passing Apple and Google
Marketing Daily, Sarah Mahoney - Friday, November 15, 2019
Kantar's BrandZ Top 100 values Amazon at $334.65 billion, or a thi ...
- Walmart Gains On Amazon But Grapples With Costs
Marketing Daily, Sarah Mahoney - Thursday, November 14, 2019
Walmart gained market share in food and consumables, including fresh foods, ...
- All Giving, No Selling: DSW Goes For Do-Gooder Holiday
Marketing Daily, Sarah Mahoney - Wednesday, November 13, 2019
DSW's Do Good Pop Up scheduled for four-day run in New York ...
- Smell, Touch Boost In-Store Sales By 10%
Marketing Daily, Sarah Mahoney - Tuesday, November 12, 2019
Turns out that to sell sneakers, there's nothing quite like the schnozz-tickli ...
- Tinder Scoring Big With Gen Z Content
D2C Insider, Sarah Mahoney - Monday, November 11, 2019
The interactive adventure Swipe Night follows a group of friends who ju ...
- Influencer Marketing Has Peaked -- Here's What's Next
Marketing Daily, Sarah Mahoney - Friday, November 8, 2019
Gen Z wants to know "what real people think before making ...
- Macy's, Kohl's, Target Try Something New For Holidays
Marketing Daily, Sarah Mahoney - Thursday, November 7, 2019
Target is hoping to win with earlier-than-ever Black Friday access, while Macy ...
- Mattel Hopes Experiences Can Revive Ailing American Girl Stores
Marketing Daily, Sarah Mahoney - Tuesday, November 5, 2019
New "retailtainment" offerings include a fully immersive blast into the 1970s, ...
- The Unboxing Paradox: Surprise Beats Convenience
D2C Insider, Sarah Mahoney - Monday, November 4, 2019
The key finding of Reach3 Insights' research on subscription boxes? Most peop ...
- Amid NYC Launch, Nordstrom Starts Local Blitz
Marketing Daily, Sarah Mahoney - Friday, November 1, 2019
The Seattle-based retailer has been building buzz for the opening for month ...
- Can Macy's Virginia Break Santa's Glass Ceiling?
Marketing Daily, Sarah Mahoney - Friday, November 1, 2019
Macy's is welcoming the holidays with a sweet new spot, injecting i ...
- With New Billie Campaign, Women Muscle Into Movember
Marketing Daily, Sarah Mahoney - Thursday, October 31, 2019
Billie, a D2C women's razor start-up, is encouraging women to grow o ...
- Surprise: Storytelling In Ads Not Always Best Choice
Marketing Daily, Sarah Mahoney - Wednesday, October 30, 2019
New research indicates brands may be better off if they don't te ...
- Etsy Offers Hotline To Humanize Gift-Giving
Marketing Daily, Sarah Mahoney - Tuesday, October 29, 2019
Ecommerce company invites customers to call in during a three-hour window ...
- In Latest Moves, Ancestry And 23andMe Aim To Change Behavior
D2C Insider, Sarah Mahoney - Monday, October 28, 2019
75% of respondents in 23andMe research say they've taken at least o ...
- Fix What's Broken: Gen Z Wants Brands That Tackle Guns, Gays, The Planet
Marketing Daily, Sarah Mahoney - Friday, October 25, 2019
Brands are going to have to get gutsier about purpose if th ...
- Consumers' Holiday Focus Shifts To Experience, Entertaining
Marketing Daily, Sarah Mahoney - Thursday, October 24, 2019
Deloitte reports consumers expect to spend $1,496 per household this year, wi ...
- Harry's Flamingo Gets Personal With Bush 2020 Campaign
Marketing Daily, Sarah Mahoney - Tuesday, October 22, 2019
If you're looking for clever puns and wink-wink personal grooming language fr ...
- Sneaker Scramble: Nike Names Tech Exec As Next CEO
Marketing Daily, Sarah Mahoney - Tuesday, October 22, 2019
John Donahoe, a tech exec and board member, will succeed Mark Park ...
