- 23Andme Sells Rights To Its First New Drug
Around the Net In Brand Marketing, Sarah Mahoney - Monday, January 13, 2020
Using the genetic information it collects from customers, testing company 23andMe sa ...
- Hanes Redefines 'Model Citizen' For A D2C World
D2C Insider, Sarah Mahoney - Monday, January 13, 2020
Hanes is one of those traditional brands that is soaring on D ...
- At Victoria's Secret, JC Penney and Kohl's, Holiday Sales Fell
Marketing Daily, Sarah Mahoney - Friday, January 10, 2020
At JC Penney, which has been struggling to engineer a turnaround, sal ...
- Amid Strong Holiday Sales, Lululemon Adds New Chief Brand Officer
Marketing Daily, Sarah Mahoney - Thursday, January 9, 2020
The company says it is succeeding in push beyond its core yo ...
- H-E-B Topples Trader Joe's As America's Favorite Grocer
Marketing Daily, Sarah Mahoney - Thursday, January 9, 2020
The new rankings reveal a power surge coming from traditional regional grocer ...
- Despite Strong Ads, Macy's Holiday Results Disappoint
Marketing Daily, Sarah Mahoney - Wednesday, January 8, 2020
Sales fell 0.7% in November and December, and the company is reported ...
- Don't Miss Molly: One-Of-A-Kind Columnist Makes For A Powerful Film
TV Watch, Sarah Mahoney - Thursday, January 9, 2020
"Raise Hell: The Life and Times of Molly Ivins" is now ...
- Smile Direct Club Deepens Retail Expansion With Walmart Deal
Marketing Daily, Sarah Mahoney - Tuesday, January 7, 2020
The new oral-care line includes an electric toothbrush, a whitening kit wi ...
- As D2C Broadens, Analysts Zero In On Success Factors
D2C Insider, Sarah Mahoney - Monday, January 6, 2020
"We believe the most successful D2C brands are ones that offer t ...
- Readers Love The End Of Influencers, Burberry's Social Media, Peloton's Blunder
Marketing Daily, Sarah Mahoney - Tuesday, December 31, 2019
Every year, the list of my "most-read" stories and columns perplexes ...
- Are All Disruptor Execs Dirt Bags?
D2C Insider, Sarah Mahoney - Monday, December 30, 2019
Top execs at some D2C brands received scalding exposes this year. ...
- L'Oreal, Perfect Corp. Expand AR Hair Tools
Marketing Daily, Sarah Mahoney - Sunday, December 29, 2019
When customers experiment using AR, they are three times more likely ...
- Holiday Update: Sales Rise 3.4%, Amazon Claims Alexa Blowout
Marketing Daily, Sarah Mahoney - Thursday, December 26, 2019
Amazon also says the number of Prime one-day and same-day deliveries quadrupl ...
- Jenny Craig Launches Campaign, Expands to Walgreens
Marketing Daily, Sarah Mahoney - Tuesday, December 24, 2019
New ads feature 14 members from around the U.S., and spots a ...
- Beauty Brands Winning Through Experiential Marketing
D2C Insider, Sarah Mahoney - Monday, December 23, 2019
Brands are using tactics like tutorials, before-and-after experiences and consumer-driven conversations. ...
- In Surprise Move, Amazon Expands Free Returns
Marketing Daily, Sarah Mahoney - Friday, December 20, 2019
Previously, only clothing, shoes and bedding were eligible, but new policy expan ...
- 'Fifty Shades' Biggest Book Of Decade; E-Books Fizzle
Marketing Daily, Sarah Mahoney - Thursday, December 19, 2019
Although e-books were supposed to pulverize print versions, paper books outsold t ...
- Stores Pulling Out Stops For Super Saturday
Marketing Daily, Sarah Mahoney - Wednesday, December 18, 2019
The NRF predicts 148 million Americans will shop this Super Saturday ...
- New CEO Cleans House At Bed Bath & Beyond
Marketing Daily, Sarah Mahoney - Tuesday, December 17, 2019
CEO and President Mark Tritton redecorated the executive suite, showing five C-lev ...
- Despite Tepid Start, Experts Expect Strong Holiday
Marketing Daily, Sarah Mahoney - Monday, December 16, 2019
Online sales rose 7.2% in November, compared to the prior year. ...
- Tracking Consumers' Changing Views on D2C Brands
D2C Insider, Sarah Mahoney - Sunday, December 15, 2019
"The lines between D2C and regular retail continue to blur," says Ka ...
- Your Brand Needs A Gender Shakeup
Marketing Daily, Sarah Mahoney - Saturday, December 14, 2019
While most brands still approach marketing from a distinctly male-versus-female perspective, young ...
- With Shift To Men's, Lululemon Still Defying Gravity
Marketing Daily, Sarah Mahoney - Thursday, December 12, 2019
Revenue up-dogged 23% to $916.1 million in the third quarter, well abo ...
- Home Depot CEO Touts Digital DIY In New Campaign
Marketing Daily, Sarah Mahoney - Wednesday, December 11, 2019
Ads introduce a brand-new tagline for the Atlanta-based DIY giant: "How doe ...
- Trans Chorus Sings In Pantene's Sweet Holiday Ad
Marketing Daily, Sarah Mahoney - Tuesday, December 10, 2019
They perform "I'll be Home for Christmas," while separate videos focus ...
- Amid Changing Perception, Amazon Dials Up Cause-Related Charm
Marketing Daily, Sarah Mahoney - Tuesday, December 10, 2019
The Seattle-based company says it is giving hundreds of local and nation ...
- What The Peloton Backlash Says About The D2C Universe
D2C Insider, Sarah Mahoney - Sunday, December 8, 2019
Why had my first reaction to the ad been "meh," when ...
- Unilever's Love Beauty And Planet Turns Print Ad To Gift Wrap
Marketing Daily, Sarah Mahoney - Friday, December 6, 2019
To cut down on the paper waste, the brand is running ...
- Uniqlo's New Cause Campaign Aims To Warm Up Refugees
Marketing Daily, Sarah Mahoney - Friday, December 6, 2019
The campaign, titled "A Warm Welcome," includes videos starring three Uniqlo te ...
- With Nordstrom Pop-Up, Glossier Tackles Digital's Biggest Drawback
Marketing Daily, Sarah Mahoney - Thursday, December 5, 2019
The D2C company is opening pop-up perfume stores in some Nordstrom stor ...
