- Kohl's, Target, Walmart Zero In On Family Finances
Marketing Daily - Top of the News, Sarah Mahoney - Monday, July 19, 2021
Retailers focus on affordable items, some giveaways, for families wrestling with troubli ...
- Macy's Helps Kids Shake The Dust Off
Marketing Daily - Top of the News, Sarah Mahoney - Friday, July 16, 2021
The ads, shot in a real school, show gleeful kids giddily shaki ...
- Eddie Bauer Invites Campers To 'Rent Your Adventure'
Marketing Daily, Sarah Mahoney - Wednesday, July 14, 2021
Customers can fully equip themselves with all the pricey paraphernalia that mak ...
- In Olympic Push, Etsy Gets Earnest While Nike Turns Silly
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, July 14, 2021
Nike's "Best Day Ever" spot is is a goofy ode to tomorro ...
- Doughnut Domination: America's Sweet Obsession Continues
QSR Insider, Sarah Mahoney - Tuesday, July 13, 2021
Following Krispy Kreme's latest stock offering, QSR Land checks in with Mint ...
- Why Glossier Is Opening More Stores
D2C Insider, Sarah Mahoney - Monday, July 12, 2021
"Customers want to move fluidly between immersive and personalized ecommerce and reta ...
- Deloitte, Mastercard Predict Heavy Spending On Back-To-School
Marketing Daily - Top of the News, Sarah Mahoney - Monday, July 12, 2021
"We've entered a new era of schooling where traditional back-to-school supplies a ...
- Beyonce, Selena And Demi Moore: Everybody In The Pool!
Marketing Daily, Sarah Mahoney - Thursday, July 8, 2021
Beyonce does NOT model swimsuits from Flex Park line from Adidas ...
- Nordstrom Reports 'What Can I Wear To Work?' Frenzy
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, July 8, 2021
Ahead of its annual Anniversary Sale, the retailer's latest survey validates so ...
- In Tough Times For Luggage, Away Reveals New Brand Strategy
D2C Insider, Sarah Mahoney - Tuesday, July 6, 2021
Strategy is built on the core belief that "the more everyone travel ...
- Pinterest's Ban Of Weight-Loss Ads Pushes Brands To Ditch Age-Old Strategies
Marketing Daily - Top of the News, Sarah Mahoney - Friday, July 2, 2021
Pinterest says changes reflect a psychological shift in its users, with search ...
- Chili's New Marketing Chief On Wings, Rewards, Virtual Brands
QSR Insider, Sarah Mahoney - Tuesday, July 6, 2021
Michael Breed is the new senior vice president of marketing at Brink ...
- Bed Bath & Beyond Marketing Transformation Yields Mixed Results
Marketing Daily - Top of the News, Sarah Mahoney - Friday, July 2, 2021
Sales are going strong, but analysts had expected better, noting company "sti ...
- Opening Up = Dressing Up: Klarna Sees Big Jump In Clothing Sales
Marketing Daily, Sarah Mahoney - Wednesday, June 30, 2021
Some retail experts are christening 2021 the Year of the Pop-Up, includi ...
- With Push For The Blind, Schick Stretches Definition Of Inclusivity
Marketing Daily, Sarah Mahoney - Tuesday, June 29, 2021
The brand discovered its Intuition razor has a strong following among visual ...
- Wanna Bet On Your Pizza? Domino's Partners With DraftKings
QSR Insider, Sarah Mahoney - Tuesday, June 29, 2021
Domino's wants to get that pizza out to your car in le ...
- For The Zebra, 'Brand-ish' Advertising Cements D2C Positioning
D2C Insider, Sarah Mahoney - Monday, June 28, 2021
The insurance comparison site recently launched its first large marketing campaign, somewhe ...
- Who's Got The Body Wash? Patti Labelle Steps Into Old Spice Family Drama
Marketing Daily - Top of the News, Sarah Mahoney - Monday, June 28, 2021
In latest spot, Labelle plays the mother-in-law who aims to poach ...
- E.L.F. Cosmetics Pioneers Beauty Brands' Use Of Wattpad
Marketing Daily - Top of the News, Sarah Mahoney - Friday, June 25, 2021
E.L.F. used the social storytelling platform for #EyesLipsFierce Write-a-Thon, which drew 10,0 ...
- Target's Sustainability Push Shakes Up Brand Strategy
Marketing Daily, Sarah Mahoney - Wednesday, June 23, 2021
Target says it has already designed a number of its owned bran ...
- Scroll 'N' Shop: Study Finds Over Half Of Social-Media Users Buy
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, June 23, 2021
When it comes to educating people about brands, Facebook leads the wa ...
- Dunkin, Friendly's Get New CMOs
QSR Insider, Sarah Mahoney - Tuesday, June 22, 2021
Former Coca-Cola exec Rafael Acevedo is joining Dunkin' as CMO, while Friendly ...
- Everlane Ups Sustainability Claims With 'Clean Denim'
D2C Insider, Sarah Mahoney - Monday, June 21, 2021
The company is still working to distance itself from scandals that bro ...
- Do Vaccine Perks Pay Off For Brands?
Marketing Daily - Top of the News, Sarah Mahoney - Friday, June 18, 2021
Offering a perk helps generate buzz and drives more customers to ...
- Match's Wedding Singers Beg You: Hook Up, Get Hitched
Marketing Daily, Sarah Mahoney - Thursday, June 17, 2021
For its latest "get back out there, single people" push, Match releas ...
- Pandemic Intensifies Gen Z Passion For The Planet
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, June 17, 2021
"Typically, when we'd experience economic strife, sustainability concern would take a ba ...
- In Buyout Limbo, Reebok Goes Metaphysical With Creative Shift
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, June 16, 2021
Adidas announced it would sell the struggling unit back in February. The ...
- Fast-Casual Chains Gaining, Moving Past 2019 Sales Levels
QSR Insider, Sarah Mahoney - Tuesday, June 15, 2021
Skies are brightening as the restaurant world looks to put the pandem ...
- Founder Q&A: Why Ro Veteran Rachel Blank Is Launching Allara
D2C Insider, Sarah Mahoney - Monday, June 14, 2021
The virtual platform aims to help women with polycystic ovary syndrome avo ...
- Marriage Survived Lockdown? EBay Thinks You Deserve Rewards
Marketing Daily - Top of the News, Sarah Mahoney - Monday, June 14, 2021
Ebay is launching the Refurb Registry, which sells only certified refurbished ite ...