- Amid Layoffs, Wayfair Launches Campaign With Kelly Clarkson
Marketing Daily, Sarah Mahoney - Wednesday, February 19, 2020
Wayfair says Clarkson is its first official brand ambassador in the U.S ...
- Walmart Misses, Macy's Gets 'Junk' Downgrade
Marketing Daily, Sarah Mahoney - Tuesday, February 18, 2020
Walmart says it was wounded by weak U.S. store sales in toy ...
- Tom's Pioneers Prebiotic Personal-Care Products
Marketing Daily, Sarah Mahoney - Monday, February 17, 2020
The launch includes toothpaste, bar soap, and a deodorant promising 48-hour protect ...
- Stitch Fix Adds Direct Buying; No Rush For New CMO
D2C Insider, Sarah Mahoney - Monday, February 17, 2020
The new program, Shop Your Looks, lets customers browse and buy clothi ...
- With #NoCompetition, P&G's SK-II Hopes To Stop Olympic Beauty Trolls
Marketing Daily, Sarah Mahoney - Thursday, February 13, 2020
Campaign's ads focus on the way women Olympians are relentlessly judged ...
- Color Me Uninterested: 25% of Women Wearing Less Makeup
Marketing Daily, Sarah Mahoney - Wednesday, February 12, 2020
While sales of skincare products climbed 5% and fragrance rose 2%, make ...
- As Under Armour Flails, Marketing Strategy In Question
Marketing Daily, Sarah Mahoney - Tuesday, February 11, 2020
Some wonder whether its new performance-based marketing platform is the right messa ...
- Harry's In Limbo: What A Failed Merger Means For D2C Brands
D2C Insider, Sarah Mahoney - Monday, February 10, 2020
It may be difficult to build a D2C brand that consumers lov ...
- With Space Hippie, Nike Heats Up Climate-Change Marketing
Marketing Daily, Sarah Mahoney - Thursday, February 6, 2020
Nike says items are constructed from "space junk," or scraps from i ...
- Marketing To The Poor: Walmart, Amazon Tread Lightly
Marketing Daily, Sarah Mahoney - Wednesday, February 5, 2020
Q& A with marketing professor Ron Hill, who has spent decades researchi ...
- Young Consumers Don't Love V-Day
Marketing Daily, Sarah Mahoney - Tuesday, February 4, 2020
In one poll, half of 2,000 Gen Z-ers said Feb. 14 ...
- Will Nordstrom Add Anything New With Its Used-Clothes Model?
D2C Insider, Sarah Mahoney - Monday, February 3, 2020
Nordstrom's introduction of See You Tomorrow may have some built-in style advantag ...
- Amazon Flirts With A Trillion, Summons A Dragon
Marketing Daily, Sarah Mahoney - Friday, January 31, 2020
Amazon's results crushed Wall Street expectations, marking the third time the compa ...
- Jeep, Hyundai, Google Win Super Bowl; Trump Loses
Marketing Daily, Sarah Mahoney - Monday, February 3, 2020
Jeep and Hyundai, both providing automotive comedy with familiar faces, were rank ...
- With More Inclusivity, Barbie's Bounceback Intensifies
Marketing Daily, Sarah Mahoney - Wednesday, January 29, 2020
New this year are a Barbie with a prosthetic leg, a hairle ...
- In Countdown To Super Bowl, Coach Breaks Jennifer Lopez Ads
Marketing Daily, Sarah Mahoney - Tuesday, January 28, 2020
The effort is the first with Jennifer Lopez as the global fa ...
- Secondhand Saturation: D2C's Circular Advantage
D2C Insider, Sarah Mahoney - Monday, January 27, 2020
Resale isn't a trend anymore. It's the way young consumers insist ...
- Shoppers Shift On Ads: Give Us More Signal, Less Noise
Marketing Daily, Sarah Mahoney - Friday, January 24, 2020
Study: "Marketers should focus on triggers that motivate people to move fr ...
- Banana Republic Launches Celebration Of Black Artists
Marketing Daily, Sarah Mahoney - Wednesday, January 22, 2020
The effort includes short "BR Presents" films, focusing on dancer and moveme ...
- Old Spice Reinvents Decade-Old Ads For New Audience
Marketing Daily, Sarah Mahoney - Wednesday, January 22, 2020
P&G hopes the reboot will win it new customers, even as ...
- Saucony Buys Streaming Super Bowl Ad
Marketing Daily, Sarah Mahoney - Tuesday, January 21, 2020
Company is readying an ad on Fox's streaming platforms during the ga ...
- In New Campaign, Shopify Cheers For Independents
D2C Insider, Sarah Mahoney - Monday, January 20, 2020
The ads, from agency R/GA, highlight more than 330 businesses on Shopif ...
- Expanding Beyond Water Bottles, S'Well Deepens Purpose
Marketing D2C Weekly, Sarah Mahoney - Monday, January 20, 2020
The company began branching out into food-storage solutions last year. And ...
- Beyonce's Adidas X Ivy Park Ignites Ailing Sportswear Biz
Marketing Daily, Sarah Mahoney - Friday, January 17, 2020
Beyonce unveiled the new collection with a video for her tens ...
- Peloton Flexes First-Mover Advantage
Marketing Daily, Sarah Mahoney - Thursday, January 16, 2020
Wedbush believes Peloton has the best odds of "becoming synonymous with at-ho ...
- Client of the Year: Target
Agency of the Year, Sarah Mahoney - Thursday, January 16, 2020
In a year when many retailers are circling the drain, Target ...
- Olay's Super Bowl Space Shot Stars All-Fem Cast
Marketing Daily, Sarah Mahoney - Wednesday, January 15, 2020
Spot features real-life astronaut Nicole Stott,comedian Lilly Singh and actress Busy Phili ...
- Tiffany Opens Massive Temporary NYC Flagship
Marketing Daily, Sarah Mahoney - Tuesday, January 14, 2020
New store will serve as the New York flagship for two fu ...
- Casper Files For IPO
Around the Net In Brand Marketing, Sarah Mahoney - Monday, January 13, 2020
With revenues growing -- and losses mounting -- mattress company Casper h ...
- Et Tu, Everlane? 'Transparent' Company Under Fire For Workplace Woes
Around the Net In Brand Marketing, Sarah Mahoney - Monday, January 13, 2020
Fast Company's Elizabeth Segren weighs in on reports that the D2C appar ...
