- Flowers For Mom: #2 Most Popular Gift In Year Of Probable Record Spend
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, April 28, 2021
1-800-Flowers and Teleflora aim to leverage this trend with new campaigns highlighti ...
- El Pollo Loco Starts 'Strong Like a Madre' Campaign
QSR Insider, Sarah Mahoney - Tuesday, April 27, 2021
El Pollo Loco wants to do more than serve Mom lunch th ...
- Biles Jilts Nike, Jumps To Athleta
D2C Insider, Sarah Mahoney - Monday, April 26, 2021
The long-term partnership focuses especially on Athleta Girl and includes signature produc ...
- Brands Still Can't Figure Out What Beauty Looks Like
Marketing Daily, Sarah Mahoney - Sunday, April 25, 2021
Major brands may think they've mastered diversity in their beauty marketing, b ...
- Victoria's Secret Moves Beyond Sexy With Sweet Mother's Day Campaign
Marketing Daily, Sarah Mahoney - Friday, April 23, 2021
With experts predicting record spending for Mother's Day, brand rolls out campai ...
- With Like New, Lululemon Joins Recommerce World
Marketing Daily, Sarah Mahoney - Wednesday, April 21, 2021
Like New allows customers to trade gently used Lululemon items at ...
- Anne Klein, Carhartt Find New Ways To Reach Mom
Marketing Daily, Sarah Mahoney - Wednesday, April 21, 2021
Catalog highlights products that show Anne Klein's push to become more ...
- In Industry First, Taco Bell Tries To Clean Up Single-Use Sauces
QSR Insider, Sarah Mahoney - Tuesday, April 20, 2021
Taco Bell hopes to spice up sustainability efforts, and says it ...
- Beautycounter Gets Big-Bucks Backing
D2C Insider, Sarah Mahoney - Monday, April 19, 2021
The new transaction values the company at $1 billion. Glossier, one ...
- Walmart Eats: Less McDonald's, More French Pastries
Marketing Daily - Top of the News, Sarah Mahoney - Monday, April 19, 2021
Walmart is teaming up with la Madeleine French Bakery & Cafe, testi ...
- H&M, Old Navy Aim At Future Of Sustainable Fashion
Marketing Daily, Sarah Mahoney - Thursday, April 15, 2021
H&M and Old Navy are moving into Earth Week with a f ...
- Bed Bath & Beyond Bounces Back, Leans Into 'Home, Happier'
Marketing Daily, Sarah Mahoney - Wednesday, April 14, 2021
It cranked out the third consecutive quarter of growth in sales a ...
- Nordstrom, Target, Whole Foods Set A Different Kind Of Earth Week
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, April 14, 2021
Target for one is partnering with Grove Collaborative, a D2C brand maki ...
- Dunkin' Perks Up CarMax Test Drives
QSR Insider, Sarah Mahoney - Tuesday, April 13, 2021
CarMax is taking Dunkin' for a ride, offering gift cards to peop ...
- BarkBox Gives Up On Domino's But Gets Last Laugh
D2C Insider, Sarah Mahoney - Monday, April 12, 2021
Its recent Twitter attempt to pursue a pizza partnership with Domino's fail ...
- Levi Strauss Sees Bright Skies Ahead, Readies New Ads
Marketing Daily - Top of the News, Sarah Mahoney - Monday, April 12, 2021
Executives say consumer demand is now exceeding 2019 levels, and financial resul ...
- Teen Passions: Chick-fil-A, Amazon, Racial Justice
Marketing Daily - Top of the News, Sarah Mahoney - Friday, April 9, 2021
Gen Z is back under the microscope, with new research from Pip ...
- Buying Rocksbox, Signet Moves Into Jewelry Rental
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, April 8, 2021
Signet, the parent company of such mall stalwarts as Zale's, Kay a ...
- Target, Walgreens Dial Up Vaccine Messaging
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, April 7, 2021
Walgreens recently announced the launch of "This is Our Shot," an ...
- White Castle Uses Recipe Campaign To Stoke Spring Cravings
QSR Insider, Sarah Mahoney - Tuesday, April 6, 2021
With its Cravey Boat (a branded collectible) and spring-themed recipes, White Cast ...
- Grove Collaborative Intensifies Its Fight Against Plastic
D2C Insider, Sarah Mahoney - Monday, April 5, 2021
Last year, Grove introduced the third-party Plastic Working Group, working with ...
- To Fight Skin Cancer, J&J's Neutrogena Makes Movies
Marketing Daily - Top of the News, Sarah Mahoney - Monday, April 5, 2021
New Neutrogena Studios division is kicking off with the release of " ...
- Lululemon Puts Its Brand-Building Muscle Into Mirror
Marketing Daily, Sarah Mahoney - Thursday, April 1, 2021
Lululemon, posting strong quarterly sales gains, stepped up marketing for at-home worko ...
- In March Madness, Great Clips Thanks Stylists
Marketing Daily, Sarah Mahoney - Wednesday, March 31, 2021
Spot is running during Final Four coverage, a year after company lo ...
- Retailers Adapt To Resale-Loving Shoppers
Marketing Daily, Sarah Mahoney - Tuesday, March 30, 2021
Almost half -- 48% -- of all Americans shopped resale during t ...
- Amid Restaurant Carnage, Cracker Barrel And Darden Shine
QSR Insider, Sarah Mahoney - Tuesday, March 30, 2021
As the restaurant industry struggles with closures, industry observers think Cracker Barr ...
- Harry's, Astor Place Hair In Bid To Boost Local Barbers
D2C Insider, Sarah Mahoney - Monday, March 29, 2021
Besides supplying New York barber shop with Harry's products, D2C brand ...
- Gap Sells Janie And Jack To ModCloth Owner
Marketing Daily, Sarah Mahoney - Sunday, March 28, 2021
Go Global Retail, new owner of the children's apparel brand, says ...
- Are Adidas' Kermit The Frog Kicks Gen Z Catnip?
Marketing Daily, Sarah Mahoney - Thursday, March 25, 2021
It's the first sustainable model for a Stan Smith/Kermit sneaker collab, a ...
- Lowe's Reflects DIY Trend With Spring Fest Featuring Peloton Star
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, March 25, 2021
Event includes free curbside Garden-to-Go kits and project inspirations for staycations. ...