- Staying Put: Target, Walmart, Gap Bet Big On Home
Marketing Daily, Sarah Mahoney - Tuesday, June 8, 2021
Target announced a collaboration between its Opalhouse home-furnishings brand with designer Justi ...
- What Won't Change? Demand For Trust, Digital, Better CX
QSR Insider, Sarah Mahoney - Tuesday, June 8, 2021
New research from Market Force suggests that even as pandemic memories fad ...
- With Hyperrealism, Perfect AI Moves From Beauty To Fashion
D2C Insider, Sarah Mahoney - Monday, June 7, 2021
Perfect says its new AI-powered Automated Pupillary Detection (APD) delivers the mo ...
- Merrell's Advice About Everything? #DoItOutdoors
Marketing Daily - Top of the News, Sarah Mahoney - Monday, June 7, 2021
The TV spot focuses on a family watching a backyard movie. Digit ...
- Beautyrest Looks To Add Romance With Siriano-Designed Mattresses
Marketing Daily, Sarah Mahoney - Thursday, June 3, 2021
For now, the mattress is only available as a direct-to-consumer purchase throu ...
- Buying Depop, Etsy Tries On Resale Fashion
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, June 3, 2021
Etsy is paying $1.63 billion for U.K.-based fashion resale marketplace Depop, whi ...
- With Sales Blazing, Best Buy Reaches Deeper Into Senior Territory
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, June 2, 2021
Best Buy is launching Lively Smart, billed as the "simplest smartphone yet ...
- Chipotle Launches 'Queen of Pride' Contest
QSR Insider, Sarah Mahoney - Wednesday, June 2, 2021
Chipotle hopes people love drag as much as burritos, with its first-ev ...
- Bose Offers First D2C Hearing Aids
D2C Insider, Sarah Mahoney - Tuesday, June 1, 2021
FDA cleared the company to sell hearing aids directly to the consume ...
- Disrupting A Once-Staid Category, Kotex Builds A 'Menstruation Machine'
Marketing Daily - Top of the News, Sarah Mahoney - Friday, May 28, 2021
Machine, built by a creator of STEM-can-be-funny videos, aims to "demystify period ...
- With Revenues Roaring, Target Switches Ad Strategy
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, May 27, 2021
Called "What we value most shouldn't cost more," campaign is the fir ...
- Father's Day Spending Set To Hit Record $20B
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, May 26, 2021
With Major League Baseball back to normal and playing a full schedul ...
- To Boost Branding, Panera Redesigns Cafes
QSR Insider, Sarah Mahoney - Tuesday, May 25, 2021
Panera Bread is redesigning its restaurants, relocating ovens and expanding drive-throughs, hopi ...
- In First Brand Campaign, Willow Declares Independence For Nursing Moms
D2C Insider, Sarah Mahoney - Monday, May 24, 2021
Campaign for Willow, the wearable mobile breast pump, is meant as ...
- Rainbow Ad Anxiety: New Research Reveals Marketers' LGBTQ Worries
Marketing Daily - Top of the News, Sarah Mahoney - Monday, May 24, 2021
About 81% of advertisers surveyed fear backlash caused by "an inauthentic executi ...
- Tom's Of Maine Polishes Its Purpose-Driven Edge
Marketing Daily - Top of the News, Sarah Mahoney - Friday, May 21, 2021
Colgate-Palmolive is out to rejuvenate Tom's of Maine with new products, packagi ...
- Bullseye Bonanza As Target Shatters Forecasts
Marketing Daily, Sarah Mahoney - Wednesday, May 19, 2021
Analysts think the stellar results are an indication that even as ma ...
- Harry's Invites Guys To Finally Spread Their Wings
Marketing Daily, Sarah Mahoney - Tuesday, May 18, 2021
New ad reassures guys to go "Wings Up" as they gain confiden ...
- Urge To Splurge Powers Massive Gains At Walmart, Home Depot, Macy's
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, May 19, 2021
Macy's outdid expectations, but "is still a retailer in long-term decline," sa ...
- With Book It! Reboot, Pizza Hut Builds On 'Newstalgia'
QSR Insider, Sarah Mahoney - Tuesday, May 18, 2021
Pizza Hut is pepping up its classic Book It! reading program, givi ...
- Quip Out To Straighten Smiles With Hybrid Model
D2C Insider, Sarah Mahoney - Monday, May 17, 2021
Quip is moving into the dental aligner market with an approach th ...
- Walmart Adds Virtual Try-On Tech
Marketing Daily - Top of the News, Sarah Mahoney - Monday, May 17, 2021
Zeekit lets users try dozens of outfits in minutes. It claims technolo ...
- Q&A: Behind Uniqlo's New 'Made For All' Campaign
Marketing Daily - Top of the News, Sarah Mahoney - Friday, May 14, 2021
With "no visible logo or pattern," brand aims "to be the foundati ...
- Axe Rethinks Manliness For Gen Z Guys
Marketing Daily, Sarah Mahoney - Wednesday, May 12, 2021
In latest ad, created by the Martin Agency, Axe's upbeat spokesmodel h ...
- Mattel Debuts Toy Takebacks, Pride-themed UNO
Marketing Daily, Sarah Mahoney - Tuesday, May 11, 2021
Mattel PlayBack is meant to recover and reuse materials from old Matt ...
- McDonald's Joins Massive 'We Can Do This' Campaign
QSR Insider, Sarah Mahoney - Tuesday, May 11, 2021
McDonald's is hoping to win over the vaccine-hesitant with signage and ...
- Zenni Toasts Iris' 100th With 100-Frame Party
D2C Insider, Sarah Mahoney - Monday, May 10, 2021
The collection honoring Iris Apfel is full of eyeglass frames suited ...
- Planet Fitness Plots A Path Out Of Pandemic Gloom, Weight Gain
Marketing Daily, Sarah Mahoney - Sunday, May 9, 2021
"Since the pandemic, some experts say rates of anxiety have tripled, a ...
- Will Back To Normal Mean Less For Etsy?
Marketing Daily - Top of the News, Sarah Mahoney - Friday, May 7, 2021
It now expects second-quarter sales "to decelerate along with the rest ...
- Retailers, States Intensify Push To Reach Vaccine-Hesitant
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, May 6, 2021
Walmart, for one, is eliminating the need for vaccine appointments, with consume ...