- Are Gen Z Activists MIA?
Marketing Daily, Sarah Mahoney - Monday, March 30, 2020
Despite brands' belief in Gen Z activism, youth turnout was low ...
- Food Fixations: Digital Hits Its Limit
D2C Insider, Sarah Mahoney - Monday, March 30, 2020
It's been astonishing to see how quickly the world has galloped towa ...
- Target Announces Surging Sales, Shifting Strategies
Marketing Daily, Sarah Mahoney - Thursday, March 26, 2020
Beginning the third week in February, as pandemic fears became more pronounce ...
- Nike's Work-Out-At-Home Apps Boost Revenues
Marketing Daily, Sarah Mahoney - Wednesday, March 25, 2020
Apps offering workout-at-home coaching saw an 80% increase in China during t ...
- In Largest Study Yet, Pandemic Fuels WhatsApp, Social Media, TV
Marketing Daily, Sarah Mahoney - Wednesday, March 25, 2020
Findings also present a snapshot of how people use media differently ...
- Joann Stores Mobilizes Crafters To Churn Out Protective Face Masks
Marketing Daily, Sarah Mahoney - Tuesday, March 24, 2020
Retailer says its army of crafters has already made 250,000 masks, a ...
- D2C Brands Brace For Hard-Knocks Lessons
D2C Insider, Sarah Mahoney - Monday, March 23, 2020
The party of big investor cash raises and soaring valuations is faci ...
- Consumers Already Grading How Brands Respond To Crisis
Marketing Daily, Sarah Mahoney - Friday, March 20, 2020
In most recent GfK consumer study, 73% say the way companies a ...
- Costco Makes $1B Splurge To Speed Deliveries
Marketing Daily, Sarah Mahoney - Thursday, March 19, 2020
Retailer says its purchase of Innovel Solutions will help with the logistical ...
- COVID-19 Reveals Retailers As Allies -- Or Public Enemies
Marketing Daily, Sarah Mahoney - Wednesday, March 18, 2020
Retailer behavior amid the current pandemic is turning out to be ...
- TB Or Not TB? Tom Brady's Tampa Bay Turning Point
Marketing Daily, Sarah Mahoney - Wednesday, March 18, 2020
Sports sources are reporting that the endorsement future of one of t ...
- Lands' End Heads To Kohl's, Shakes Off Sears Era
Marketing Daily, Sarah Mahoney - Tuesday, March 17, 2020
In 150 stores, Kohl's will offer Lands' End seasonal collections, including outerwe ...
- Founder's Spotlight: Honeypot CEO 'Grateful' For Hate Mail Pushback
D2C Insider, Sarah Mahoney - Monday, March 16, 2020
Target's national TV spot on Honeypot first generated hateful responses -- b ...
- Balancing Retail With D2C, Purple Crushes Expectations
Marketing Daily, Sarah Mahoney - Tuesday, March 10, 2020
The mattress company just posted stellar quarterly results, with fourth-quarter revenues climbi ...
- New Marketing Aims To Put The Chic Back In Chico's
Marketing Daily, Sarah Mahoney - Monday, March 9, 2020
Retailer redesigned its logo, upgraded marketing materials with a look that's arti ...
- With Rage Against Robinhood, Fintech Loses Some Cool
D2C Insider, Sarah Mahoney - Monday, March 9, 2020
Stock trading start-up Robinhood had a meltdown due to market volatility. T ...
- Aerie, The Realist Of Underwear Brands, To Open 60 New Stores
Marketing Daily, Sarah Mahoney - Friday, March 6, 2020
American Eagle Outfitters says Aerie's sales rose 26% in the latest quarte ...
- Gen Z's Favorite Social-Media Platform? None Of The Above
Marketing Daily, Sarah Mahoney - Thursday, March 5, 2020
Gen Z-ers are most at home in the private and creative wor ...
- Shoppers Yawn, Pinching Results At Nordstrom, Kohl's
Marketing Daily, Sarah Mahoney - Wednesday, March 4, 2020
In latest evidence that department stores continue to underwhelm American shoppers, Nordstr ...
- Target Launching Teeny-Tiny Stores
Marketing Daily, Sarah Mahoney - Tuesday, March 3, 2020
The first of the 6,000-square-foot units are scheduled to open next yea ...
- Misfits' D2C Ambition To End Food Waste
D2C Insider, Sarah Mahoney - Monday, March 2, 2020
With its weird potatoes and misshapen parsnips from organic growers, "we're buildi ...
- Wayfair's Ad Spend Part Of Its Woes
Marketing Daily, Sarah Mahoney - Friday, February 28, 2020
The company is getting beat up by the investment community, who a ...
- Skechers, Goodyear Offer Extra-Grippy Kicks
Marketing Daily, Sarah Mahoney - Thursday, February 27, 2020
The high-tech collaboration results in enhanced stability, excellent grip on slippery surfac ...
- Online Strength Helped Best Buy Win The Holidays
Marketing Daily, Sarah Mahoney - Thursday, February 27, 2020
The retailer just posted better-than-expected sales for the fourth quarter, powered ...
- Lowe's Gains, But Reveals Digital Struggles
Marketing Daily, Sarah Mahoney - Wednesday, February 26, 2020
The retailer's reliance on brick-and-mortar sales may make it more vulnerable, ...
- Poshmark Tops 100 Million Orders
Marketing Daily, Sarah Mahoney - Wednesday, February 26, 2020
Research: 18% of internet users are already active in the resale marke ...
- Home Depot Credits New Ad Campaign With Mobile Growth
Marketing Daily, Sarah Mahoney - Tuesday, February 25, 2020
The new tagline, "How doers get more done," drove the largest single-d ...
- Founder Spotlight: MINDD Bras Support Large-Breasted Women
D2C Insider, Sarah Mahoney - Monday, February 24, 2020
"What Lululemon did for yoga pants, MINDD will do for bras," sa ...
- Blue Apron May Be For Sale: Even Slashed Ad Spend Can't Slow Losses
Marketing Daily, Sarah Mahoney - Thursday, February 20, 2020
Analyst: "It's an indication the meal-kit market, valued at somewhere between $2 ...
- Can A Spin-Off Save Victoria's Secret?
Marketing Daily, Sarah Mahoney - Thursday, February 20, 2020
For $525 million -- a shockingly low price -- Sycamore Partners ge ...
