- Cheers, Y'all: From Wine Subscriptions To Liver Woes
D2C Insider, Sarah Mahoney - Monday, May 4, 2020
Edison Trends reports a 200% jump in wine subscriptions. But experts alrea ...
- This Year, Mother's Day Will Be Muted -- And Magnified
Marketing Daily, Sarah Mahoney - Friday, May 1, 2020
While much of America won't be taking Mom out for brunch, n ...
- Amazon Sales Soar, But Profits Pinched
Marketing Daily, Sarah Mahoney - Thursday, April 30, 2020
Net income slipped 29% to $2.5 billion, as the Seattle-based company grappl ...
- In Beauty First, L'Oreal Teams Up With Snap Camera #AR
Marketing Daily, Sarah Mahoney - Wednesday, April 29, 2020
The beauty company is releasing eight custom-branded augmented reality lenses, which Sn ...
- COVID-19 Case Study: Can Red Nose Day Leap To Digital?
Marketing Daily, Sarah Mahoney - Tuesday, April 28, 2020
The nonprofit had to move fast to reinvent its annual campaign th ...
- Better Than Normal: California's Kindness Shows How Innovation May Save The Day
QSR Insider, Sarah Mahoney - Tuesday, April 28, 2020
California is tapping into the true purpose of the restaurant business: Feedi ...
- CEO Spotlight: Evite Wants To Be The Pinterest Of Virtual Parties
D2C Insider, Sarah Mahoney - Monday, April 27, 2020
Evite's Victor Cho: "There's a role for a real virtual party. A ...
- Target's Ecommerce Soars; Walmart Launches Neighbor-To-Neighbor Push
Marketing Daily, Sarah Mahoney - Friday, April 24, 2020
Predictably, essentials, food and beverage have been Target's biggest sellers, up 20 ...
- Zoom Fatigue: We Hate The Way We Look Tonight
Marketing Daily, Sarah Mahoney - Thursday, April 23, 2020
Revieve, which provides AI and AR for brands like Shiseido, sees ep ...
- 'Stand For Small': American Express, EBay, Etsy Step Up Support
Marketing Daily, Sarah Mahoney - Wednesday, April 22, 2020
EBay aims to help small companies launch online, so "business can st ...
- Activewear Brand Wants To Give Free Masks To Everyone In America
Marketing Daily, Sarah Mahoney - Tuesday, April 21, 2020
Dhvani, a D2C company best known for earth-friendly workout gear, is usi ...
- As Sales Bottom Out, America Tiptoes Back To Takeout
QSR Insider, Sarah Mahoney - Tuesday, April 21, 2020
America can only go so long without a respectable burger or tac ...
- Headspace Leans Into Its Mindfulness Moment
D2C Insider, Sarah Mahoney - Monday, April 20, 2020
Headspace, the mindfulness pioneer, is offering a product -- peace of mi ...
- To Consumers, Sustainability Looks Different Now
Marketing Daily, Sarah Mahoney - Friday, April 17, 2020
New research from Getty Images shows people are now linking the heal ...
- With Employee-Sourced Video, Carter's Helps Explain COVID-19 To Kids
Marketing Daily, Sarah Mahoney - Thursday, April 16, 2020
Video aimsto capture the feel of home videos and sweetness of spendi ...
- With Sloths And Llamas, Welly Expands Efforts To Make First Aid Cute Again
Marketing Daily, Sarah Mahoney - Wednesday, April 15, 2020
Welly's kits feature whimsical patterns on its flexible fabric bandages and ...
- Men's #QuarantineBeards Need Help, So Schick's Giving Them Barbers
Marketing Daily, Sarah Mahoney - Tuesday, April 14, 2020
The company is paying five barber/influencers to create virtual grooming tutorials. Use ...
- How Chick-fil-A Became A Teen Heartthrob
QSR Insider, Sarah Mahoney - Tuesday, April 14, 2020
The new Piper Sandler "Taking Stock With Teens" ranking says Chick-fil-A achiev ...
- Founder's Spotlight: Overnight Pivot To D2C To Save The Farm
D2C Insider, Sarah Mahoney - Monday, April 13, 2020
"Overnight lesson in survival" for the Chef's Garden: "Within 24 hours ...
- Teen Spending Declines, Except For... Boys' Shoes?
Marketing Daily, Sarah Mahoney - Friday, April 10, 2020
While spending on clothing has fallen 24% in the last 15 year ...
- Adidas, Nike Pile On The Workout Freebies
Marketing Daily, Sarah Mahoney - Thursday, April 9, 2020
Nike just released an extra-gritty spot documenting the determination it takes ...
- Launching In Tough Times? 'Be Brave, Conscientious, Flexible'
Marketing Daily, Sarah Mahoney - Wednesday, April 8, 2020
Q&A with D2C marketer Jamie Glassman, CEO of start-up One Click b.eaut ...
- No Running Boom: Athletic Shoe Sales Plunge As We All Stay Home
Marketing Daily, Sarah Mahoney - Tuesday, April 7, 2020
Retail sales of athletic footwear in the U.S. fell 76% in t ...
- Setting The Table: Our In-Depth Look At Fast Food
QSR Insider, Sarah Mahoney - Monday, April 6, 2020
Welcome to QSRLand, the maiden voyage of MediaPost's new weekly newsletter coveri ...
- D2C Brands Gain Amid Virus-Fueled Shopping
D2C Insider, Sarah Mahoney - Monday, April 6, 2020
New research from Rakuten Advertising on D2C shoppers finds some surprising catego ...
- Retail Brands' Reckoning: How They Treat Workers Finally Matters
Marketing Daily, Sarah Mahoney - Friday, April 3, 2020
We check in with Wendy Liebmann, CEO and chief shopper at W ...
- Etsy Launches 'Stand With Small' Campaign
Marketing Daily, Sarah Mahoney - Thursday, April 2, 2020
Ads remind consumers that small businesses are especially in need of suppo ...
- Lego, Mattel, Hasbro Aim To Rescue Panicky Parents
Marketing Daily, Sarah Mahoney - Wednesday, April 1, 2020
Mattel 's efforts include launching a #KeepPlaying initiative through a content h ...
- Lululemon Looking Like A Virus-Proof Brand
Marketing Daily, Sarah Mahoney - Tuesday, March 31, 2020
Because of its unique positioning in the premium athleisure segment, it h ...
- Are Gen Z Activists MIA?
Marketing Daily, Sarah Mahoney - Monday, March 30, 2020
Despite brands' belief in Gen Z activism, youth turnout was low ...
