- L.L. Bean: A Throw-Away Brand For Throw-Away People
Marketing Daily, Sarah Mahoney - Wednesday, February 14, 2018
Younger, more avid outdoor enthusiasts are clamoring for brands with real performanc ...
- New York Fashion Week Coming Apart At The Seams
Around the Net In Brand Marketing, Sarah Mahoney - Wednesday, February 14, 2018
The February event, which ends on Wednesday, will host a record l ...
- Under Armour's U.S. Sales Continue To Fall
Marketing Daily, Sarah Mahoney - Tuesday, February 13, 2018
While some of the struggles can be pinned on the industry, wi ...
- For Valentine's Day, Old Spice Goes Searching For Love
Marketing Daily, Sarah Mahoney - Monday, February 12, 2018
P&G is launching the Old Spice Red Collection, available in shampoos, antiperspirant ...
- Columbia Sportswear's Sales Up
Marketing Daily, Sarah Mahoney - Friday, February 9, 2018
For the 12-month period, many smaller brands, including Patagonia, Arc'Teryx, Kuhl, Sor ...
- Talbots, Oprah Winfrey Magazine Help Dress For Success
Around the Net In Brand Marketing, Sarah Mahoney - Friday, February 9, 2018
Talbots will match cash donations up to $250,000 in its third collaborati ...
- L'Oreal's High-End Brands Perform; Hair Still Struggles
Marketing Daily, Sarah Mahoney - Thursday, February 8, 2018
Describing the growth of L'Oreal Luxe as "spectacular," the company says it ...
- For Hasbro, Star Wars Sputters, Lowering Sales
Marketing Daily, Sarah Mahoney - Wednesday, February 7, 2018
For Mattel, "the negative outlook reflects the high level of variability ...
- Dick's Hopes Olympic Love Quiets Political Hate
Marketing Daily, Sarah Mahoney - Tuesday, February 6, 2018
The new spot follows the retailer's announcement that 11 of its sto ...
- Alexa Loses Voice, Wins 'USA Today's Ad Meter
Around the Net In Brand Marketing, Sarah Mahoney - Monday, February 5, 2018
Alexa lost her voice but won the day in a funny, cameo-fill ...
- Consumers To Spend Big For Cupid
Marketing Daily, Sarah Mahoney - Friday, February 2, 2018
People are looking for more ways to celebrate friends, such as "Galantine' ...
- Tide, Amazon, Pepsi Win Super Bowl; Ram, Diet Coke Are Duds
Marketing Daily, Sarah Mahoney - Monday, February 5, 2018
"Tide cleaned up," says Jonathan David Lewis, vice president of McKee Wallwo ...
- Q&A: Post Trump, Brands Need More Stories, Fewer Stands
Marketing Daily, Sarah Mahoney - Wednesday, January 31, 2018
After studying some 14 months of "fragment-nation," Kantar Consulting chief knowledge offic ...
- For Super Bowl, Target Helps Minneapolis Show Off Its 'Bold North'
Marketing Daily, Sarah Mahoney - Thursday, February 1, 2018
The Bullseye Lodge has seen upwards of 20,000 visitors per day, a ...
- In New Campaign, BurgerFi Targets The Weirdly Exceptional
Marketing Daily, Sarah Mahoney - Tuesday, January 30, 2018
The fast-growing chain plans to expand its franchise base to some 50 ...
- Americans To Increase Super Bowl Spending 9%
Marketing Daily, Sarah Mahoney - Monday, January 29, 2018
About 11% will buy team apparel or other accessories, unchanged from 201 ...
- To Fend Off Sephora, Target Launches First Exclusive Fragrance
Marketing Daily, Sarah Mahoney - Saturday, January 20, 2018
Target's fragrance-without-a-face launch may benefit from the one thing physical retailers c ...
- In 'Always Classic' Campaign, Reebok Looks For Sharper Urban Edge
Marketing Daily, Sarah Mahoney - Thursday, January 18, 2018
"This is going to have some real sustainability. We want to o ...
- With Opioid Disposal, Walmart Takes Another Step Toward Wellness
Marketing Daily, Sarah Mahoney - Wednesday, January 17, 2018
It plans to distribute product at all of its 4,700 pharmacies nationwid ...
- For 100 Lucky Runners, Zappos Turns Personal Trainer
Marketing Daily, Sarah Mahoney - Tuesday, January 16, 2018
For Run On One, it targeted those shopping for running shoes wi ...
- Beauty Bytes: YouCam, Shiseido Add New 3D AR, IoT Lines
Marketing Daily, Sarah Mahoney - Monday, January 15, 2018
Perfect's beauty apps have been downloaded some 550 million around the worl ...
- Kohl's Looks To Add Grocery Partner To Increase Store Traffic
Around the Net In Brand Marketing, Sarah Mahoney - Monday, January 15, 2018
Rival retailers such as Target, Walmart and Kmart have long incorporated extensi ...
- Airbnb Campaign Focuses On Listings In 'Shithole Countries'
Around the Net In Brand Marketing, Sarah Mahoney - Monday, January 15, 2018
The vacation-rental company says it will try to use the cash ...
- Want A Beautiful Vacation? Estee Lauder, Expedia Can Help
Marketing Daily, Sarah Mahoney - Friday, January 12, 2018
The contest marks the first time the 74-year-old Estee Lauder company h ...
- Outlier Out With 'Experiment,' Limited-release Garment
Around the Net In Brand Marketing, Sarah Mahoney - Friday, January 12, 2018
The Shelter From the Storm is Outlier’s first breathable waterproof shell. That&rsquo ...
- In Supermodel First, Stuart Weitzman Pairs Kate Moss With Gigi Hadid
Marketing Daily, Sarah Mahoney - Thursday, January 11, 2018
Print ads are scheduled to run in the U.S., Canada, Asia a ...
- Lands' End, Counting Sears Out, Plans New Stores
Marketing Daily, Sarah Mahoney - Thursday, January 11, 2018
Back on track after last month reporting its first quarterly profits ...
- Post-Holiday Surprises: Strong Gains At Target, Kohl's
Marketing Daily, Sarah Mahoney - Tuesday, January 9, 2018
Best-selling brands included Threshold, KitchenAid and Keurig in the home category, t ...
- L'Oreal, Neutrogena Take Digital Skin Protection To Next Level At CES
Marketing Daily, Sarah Mahoney - Monday, January 8, 2018
Consumers have increasingly high expectations for digitally adept beauty brands, from ...
- Crawford Kids Breathe New Life Into Calvin Klein Campaign
Marketing Daily, Sarah Mahoney - Friday, January 5, 2018
Parent company PVH Corp., which also owns Tommy Hilfiger, is pumping ...
