- In 'Blended Makes Us Better,' Garnier Targets Biracial Shampooers
Marketing Daily, Sarah Mahoney - Tuesday, September 4, 2018
"We are very proud to ... celebrate the diversity of hair acro ...
- In Tweets And Tutus, Serena Aces Nike's Feminist Fashion
Marketing Daily, Sarah Mahoney - Thursday, August 30, 2018
Williams bounced back after the French Tennis Federation denounced her for weari ...
- Why National Brands Should Worry: Private Label Powers Up Target, Trader Joe's
Marketing Daily, Sarah Mahoney - Wednesday, August 29, 2018
Some retailers have figured out that private label is the one thi ...
- Splashier Marketing Brings Shine To Tiffany
Marketing Daily, Sarah Mahoney - Tuesday, August 28, 2018
The luxury jeweler says sales climbed 12% while profits jumped 16%, bo ...
- From Go-Getters To Achievers, Research Rattles Gen-Z Myths
Marketing Daily, Sarah Mahoney - Monday, August 27, 2018
The majority of each age group says saving money is most importan ...
- Shopping A-Go-Go: Target, Kohl's Make Big Gains
Marketing Daily, Sarah Mahoney - Wednesday, August 22, 2018
Both companies are raising their forecasts for the year, with Target's traff ...
- New Under Armour Lifestyle Line Touts DIY DNA
Marketing Daily, Sarah Mahoney - Tuesday, August 21, 2018
The launch centers around the release of the UA Forge 96 ...
- Ikea, ACE Hardware Top Brands For Home
Marketing Daily, Sarah Mahoney - Monday, August 20, 2018
Ace dominated the home-improvement category in the Market Force ranking, with ...
- Walmart, Winning New Customers, Posts Best Results In A Decade
Marketing Daily, Sarah Mahoney - Friday, August 17, 2018
Walmart's good news was propelled by a 40% jump in e-commerce sal ...
- Ludacris Sings In The Shower For Harry's
Marketing Daily, Sarah Mahoney - Monday, August 20, 2018
Harry's, the direct-to-consumer shaving brand, promotes its new body wash and b ...
- Macy's Shines On Revamped Marketing
Marketing Daily, Sarah Mahoney - Thursday, August 16, 2018
Macy's just released better-than-expected numbers, citing its revamped marketing approach and ...
- Walmart Turns To Ellen To Up Its Fashion Game
Marketing Daily, Sarah Mahoney - Wednesday, August 15, 2018
Called EV1, DeGeneres' new women's line, which the retailer says is inspir ...
- Foot Locker And ASICS Go All In On Anime
Marketing Daily, Sarah Mahoney - Wednesday, August 15, 2018
The two brands kick off a shoe and gear launch with ...
- Gerber Bringing Organic Cotton To The Masses
Marketing Daily, Sarah Mahoney - Tuesday, August 14, 2018
In what may be organic baby clothes' most mainstream moment yet, Gerb ...
- With New #FaceAnything Campaign, Olay Muscles Into Dove Country
Marketing Daily, Sarah Mahoney - Monday, August 13, 2018
Olay's strong-woman creative ads focus on the way women are often call ...
- JCPenney, Walmart Hope To Win On Babies 'R' Us Bust
Marketing Daily, Sarah Mahoney - Friday, August 10, 2018
JCPenney announced the opening of new Baby Shops in 500 of i ...
- P&G's 'Always' Hopes To #EndPeriodPoverty In the U.S.
Marketing Daily, P.J. Bednarski, Sarah Mahoney - Friday, August 10, 2018
P&G's effort is based on research findings that one in five Americ ...
- Wayfair Intros Mixed Reality, Announces First Store
Marketing Daily, Sarah Mahoney - Thursday, August 9, 2018
Wayfair's spatial computing trick will allow tech-loving consumers to bring furniture ...
- CVS Rolls Out National Mobile Video Visits
Marketing Daily, Sarah Mahoney - Thursday, August 9, 2018
The service will cost $59 for now, but the drug chain wi ...
- RIP, Toys R Us: Empathy Drives 7% Jump In Toy Sales
Marketing Daily, Sarah Mahoney - Tuesday, August 7, 2018
By price, lower-end toys - between $5 and $20 - did bes ...
- AEO Says Body Positivity Pays, Pushes Into Bras
Marketing Daily, Sarah Mahoney - Monday, August 6, 2018
The 360-degree shopping experience includes new ads, a brand-new lineup of br ...
- Aldo Dials Up Content, Engagement In New Campaign
Marketing Daily, Sarah Mahoney - Friday, August 3, 2018
"When it comes to getting ready for that fun, exhilarating butterfly momen ...
- Macy's Unwraps New Back-To-School Swagger
Marketing Daily, Sarah Mahoney - Thursday, August 2, 2018
The Cincinnati-based chain is also stepping up its themed events, with so ...
- Best Buy Courts New Voices In Teen Tech Effort
Marketing Daily, Sarah Mahoney - Wednesday, August 1, 2018
It marks the first time the retailer has based a campaign ...
- Why Back-To-School Ads Are Fading Away
Marketing Daily, Sarah Mahoney - Wednesday, August 1, 2018
"It's more of a case of them trying to do more wi ...
- Old Navy Heads Back To School With Kristen Bell
Marketing Daily, Sarah Mahoney - Monday, July 30, 2018
The effort benefits ONward, Old Navy's cause-related platform, which supports the Bo ...
- Amazon Knocks Numbers Out Of The Park
Marketing Daily, Sarah Mahoney - Thursday, July 26, 2018
"The most surprising thing is that the stock didn't pop more," Suchari ...
- Guess Heads To The Desert For New Campaign
Marketing Daily, Sarah Mahoney - Tuesday, July 24, 2018
Ads are running in fashion and lifestyle magazines, as well as onlin ...
- Ivanka Trump Calls It Quits On Clothing Brand; Resistance Claims Victory
Marketing Daily, Sarah Mahoney - Tuesday, July 24, 2018
The timing of the shutdown is interesting: This is "Made in Americ ...
- In Wake Of Toys R Us Death, Hasbro Plays On
Marketing Daily, Sarah Mahoney - Monday, July 23, 2018
It seems to be successfully navigating the reinvented retail landscape, as consume ...