- NRF Predicts Strong Gains In Holiday Spending
Marketing Daily, Sarah Mahoney - Thursday, October 3, 2019
NRF called for between a 3.8% and 4.2% gain, in line wi ...
- Sadness, Romance, Or Disgust? Research Puts Brands In Emotional Context
Marketing Daily, Sarah Mahoney - Wednesday, October 2, 2019
For food and drink brands injected into entertainment, scenes that trigger sadne ...
- Ask An Expert: Can Walmart Win With Stand-Alone Clinics?
Marketing Daily, Sarah Mahoney - Tuesday, October 1, 2019
Retailers have been running health clinics for years, yet they've never real ...
- Beware Of Branding: Bombas Founder On Why It Waited
D2C Insider, Sarah Mahoney - Monday, September 30, 2019
"I wouldn't risk early capital on stuff like" brand marketing, says Bomba ...
- P&G Alum Flips Script For Children's Sponsorship Challenge
Marketing Daily, Sarah Mahoney - Friday, September 27, 2019
At World Vision, a global humanitarian organization, the kids are in charg ...
- Mattel Ignites Gender Wars With New Inclusivity Dolls
Marketing Daily, Sarah Mahoney - Thursday, September 26, 2019
Mattel's Creatable World is a line of six dolls that kids c ...
- Boo! Halloween Spending To Reach $8.8B
Marketing Daily, Sarah Mahoney - Wednesday, September 25, 2019
Among adults planning to dress up, 8.9% say they'll be witches, 3. ...
- Banana Republic Looks For Laughs In Jared Goff Meme Campaign
Marketing Daily, Sarah Mahoney - Tuesday, September 24, 2019
The "football-free" campaign aims to show what Goff is like "off t ...
- Truman's Aims to Shake Up The Way We Clean
D2C Insider, Sarah Mahoney - Monday, September 23, 2019
Via subscription, the company sells cartridges of cleaning concentrate, which people sti ...
- Walgreens Beats Amazon In Drone Delivery Race
Marketing Daily, Sarah Mahoney - Friday, September 20, 2019
Walgreen says the test is limited to about 100 products, and s ...
- The Freshness Fulcrum: How Stores Are Beating E-Tailers
Marketing Daily, Sarah Mahoney - Thursday, September 19, 2019
Nielsen reports that Americans spent 5% more on seafood in supermarkets th ...
- Research: Gen Z Looking For New Brands, Big Hearts
Marketing Daily, Sarah Mahoney - Wednesday, September 18, 2019
Gen Z consumers may be thoroughly digital, but new research finds they' ...
- Etsy Ad Campaign Earns Analyst Upgrade
Marketing Daily, Sarah Mahoney - Tuesday, September 17, 2019
Etsy is introducing TV ads for the holidays in a campaign ...
- How MedAnswers Is Bettering The Baby Odds
D2C Insider, Sarah Mahoney - Monday, September 16, 2019
The Fertility Awareness app provides users with answers from some 200 board-certifi ...
- D2C Brands Struggle As Shopkeepers
Marketing D2C Weekly, Sarah Mahoney - Monday, September 16, 2019
New research from Blis says many of these shops are experiencing l ...
- Online Grocery Spend Grows 15%
Marketing Daily, Sarah Mahoney - Friday, September 13, 2019
Also, Walmart announced plans to extend Delivery Unlimited to more than 1,4 ...
- Fashion Week Winners: Michael Kors, Ralph Lauren, Tommy Hilfiger
Marketing Daily, Sarah Mahoney - Sunday, September 15, 2019
Michael Kors stole the social show this year, with a fan grow ...
- Whole Foods Market Research: Millennials Like To Pay More
Marketing Daily, Sarah Mahoney - Wednesday, September 11, 2019
Whole Foods Market may just have come up with the most nov ...
- Timberland Taps Eco-Heroes, Plants 50 Million Trees
Marketing Daily, Sarah Mahoney - Tuesday, September 10, 2019
Timberland's been an earth-friendly brand for decades, but it's never specifically focus ...
- Target Launches Loyalty Program
Marketing Daily, Sarah Mahoney - Monday, September 9, 2019
Target Circle will give shoppers back 1% on every sale, along wi ...
- Buzz Builds Around Food Traceability: Nectar Wires The Hive
D2C Insider, Sarah Mahoney - Monday, September 9, 2019
Nectar is a small start-up based in Montreal that develops and instal ...
- American Eagle's Winning Formula? Real Girls, Great Denim
Marketing Daily, Sarah Mahoney - Thursday, September 5, 2019
American Eagle Outfitters has defied the retail odds yet again, posting i ...
- With Anti-Vaping Push, CVS Wades Deeper Into Purpose
Marketing Daily, Sarah Mahoney - Wednesday, September 4, 2019
CVS has been collecting evidence that its five-year-old ban on selling tobac ...
- With Gun Stance, Walmart Walks A Red-And-Blue Tightrope
Marketing Daily, Sarah Mahoney - Tuesday, September 3, 2019
The retailer, the largest employer in most of America's red states, announc ...
- Can Rental Save A Retail Icon?
D2C Insider, Sarah Mahoney - Tuesday, September 3, 2019
What will fashion rental company Le Tote do with its purchase ...
- With Sharper Marketing, Williams-Sonoma Delivers Strong Growth
Marketing Daily, Sarah Mahoney - Thursday, August 29, 2019
Williams-Sonoma, which also own Pottery Barn and West Elm, posted financial resul ...
- D2C Brand Le Tote Scoops Up Lord & Taylor For $100M
Marketing Daily, Sarah Mahoney - Wednesday, August 28, 2019
The deal "creates a new model for Lord & Taylor, bringing togeth ...
- With All Eyes On Osaka, Williams, Nike Fashion's In Spotlight
Marketing Daily, Sarah Mahoney - Tuesday, August 27, 2019
Naomi Osaka is playing at the U.S. Open in an exclusive NikeCou ...
- With Prizm, Oakley Charges Into The NFL
Marketing Daily, Sarah Mahoney - Tuesday, August 27, 2019
In its biggest sports deal ever, Oakley is teaming up with t ...
- Q&A: Why Physical Stores Can't Catch Up To Circular Fashion
D2C Insider, Sarah Mahoney - Monday, August 26, 2019
Online vintage company ThredUp's announcement that it will open small shops insi ...