- Consumers Cool On QSR Meal Bundles
QSR Insider, Sarah Mahoney - Tuesday, June 2, 2020
Meal bundles are losing their appeal, as intel from MarketForce hints ...
- Poshmark's Savvy Signals New Gig Spirit
D2C Insider, Sarah Mahoney - Monday, June 1, 2020
New feature Posh Stories lets people share short-form, shoppable videos, adding phot ...
- For Kotex, COVID-19 Enriches Purpose-Driven Launch
Marketing Daily, Sarah Mahoney - Sunday, May 31, 2020
"With this $2.5 million effort, we hope to reach a total ...
- Ignoring Racial Injustice? Nike Begs 'For Once, Don't Do It'
Marketing Daily, Sarah Mahoney - Saturday, May 30, 2020
In what might be its strongest statement about racial harmony yet, Ni ...
- People Expect Stores To Do More To Protect Them
Marketing Daily, Sarah Mahoney - Thursday, May 28, 2020
"It's clear that people are saying, 'I want to go back, b ...
- Walmart Wades Into Used-Clothing Biz
Marketing Daily, Sarah Mahoney - Wednesday, May 27, 2020
The world's biggest retailer is partnering with thredUp, the biggest apparel resel ...
- REI Gets Glampy With West Elm Collection
Marketing Daily, Sarah Mahoney - Tuesday, May 26, 2020
The REI x West Elm lifestyle products include items that are prett ...
- Restaurants Without Masks: What Are They Trying To Say?
QSR Insider, Sarah Mahoney - Wednesday, May 27, 2020
Restaurant consultant Aaron Allen weighs in on why some restaurant workers a ...
- 'Everybody's Watching': Nuts.com Turns To TV Ads
D2C Insider, Sarah Mahoney - Tuesday, May 26, 2020
For D2C brands, the pandemic-driven decrease in TV costs is "dramatically changi ...
- In New TV Ads, Mercari Opts For Upbeat
Marketing Daily, Sarah Mahoney - Friday, May 22, 2020
Recommerce platform's ads show people virtually high-fiving as they make money getti ...
- Walmart Worker/Poet Raps Upbeat Message
Marketing Daily, Sarah Mahoney - Thursday, May 21, 2020
When Terrell "Trizz" Myles penned a poem about coming together to be ...
- Target Notches 141% Digital Gain, Says Consumers Coming Back To Fashion
Marketing Daily, Sarah Mahoney - Wednesday, May 20, 2020
Target is "executing well in a challenged and volatile environment," writes Edwa ...
- Walmart Sales Soar; Company Shutters Jet.com
Marketing Daily, Sarah Mahoney - Tuesday, May 19, 2020
The decision to close down Jet.com is "due to the continued streng ...
- Reopening Success Depends On Staff Training
QSR Insider, Sarah Mahoney - Tuesday, May 19, 2020
As restaurants ready reopening plans, everything seems uncertain. Blue Orbit consultant Micha ...
- Farfetch Proves That In Hard Times, It's Fun To Be Fancy
D2C Insider, Sarah Mahoney - Monday, May 18, 2020
Farfetch, the global luxury platform, recently posted a dizzying 90% jump ...
- Can JC Penney Ever Be Saved?
Marketing Daily, Sarah Mahoney - Saturday, May 16, 2020
Retail analysts say no --- while COVID-19 may have been the fin ...
- Headspace Takes To TV, Offers Free 'Oms' For Unemployed
Marketing Daily, Sarah Mahoney - Thursday, May 14, 2020
Animated spot speaks right to the mental-health wallop that comes with financi ...
- Retail Now: Mask Rage Rising, Along With Consumers' Fears
Marketing Daily, Sarah Mahoney - Wednesday, May 13, 2020
Retail experts are increasingly aware that while people are eager to sta ...
- With $30 Million, Old Navy Threads COVID Donation Needle
Marketing Daily, Sarah Mahoney - Tuesday, May 12, 2020
Reminding people that "We stick together," the company is donating $30 milli ...
- Massholes Can Even Ruin Ice Cream: Why I Hate People
QSR Insider, Sarah Mahoney - Tuesday, May 12, 2020
What one Cape Cod ice-cream bar can teach us about the be ...
- In Shutdown, ThirdLove Customers Crave Comfort And Sunshine
D2C Insider, Sarah Mahoney - Monday, May 11, 2020
ThirdLove's Heidi Zak: "Now people are kind of coming out the oth ...
- Zappos' Culture Code: Knowledge, Power, Presence, Harmony
Marketing Daily, Sarah Mahoney - Friday, May 8, 2020
To survive uncertain times, an organization structured as a complex adaptive syst ...
- Lucky Brand Gamifies Quarantine With #WinFromHome
Marketing Daily, Sarah Mahoney - Thursday, May 7, 2020
Lucky Brand is hoping all this safer-at-home downtime has sharpened consumers' competiti ...
- As Nordstrom, Macy's, Gap Reopen, Digital Looms Larger
Marketing Daily, Sarah Mahoney - Wednesday, May 6, 2020
For one, Nordstrom will also continue to offer contactless curbside services ...
- Wayfair Sales Surge, But Marketing Devours Profits
Marketing Daily, Sarah Mahoney - Tuesday, May 5, 2020
Wayfair, says the pandemic has helped brand sales, as sheltering-at-home consumers look ...
- KFC, Olive Garden, P.F.Chang's Scramble To Celebrate Mom
QSR Insider, Sarah Mahoney - Monday, May 4, 2020
Mamas may be longing for Champagne brunches. But this year, the be ...
- Cheers, Y'all: From Wine Subscriptions To Liver Woes
D2C Insider, Sarah Mahoney - Monday, May 4, 2020
Edison Trends reports a 200% jump in wine subscriptions. But experts alrea ...
- This Year, Mother's Day Will Be Muted -- And Magnified
Marketing Daily, Sarah Mahoney - Friday, May 1, 2020
While much of America won't be taking Mom out for brunch, n ...
- Amazon Sales Soar, But Profits Pinched
Marketing Daily, Sarah Mahoney - Thursday, April 30, 2020
Net income slipped 29% to $2.5 billion, as the Seattle-based company grappl ...
- In Beauty First, L'Oreal Teams Up With Snap Camera #AR
Marketing Daily, Sarah Mahoney - Wednesday, April 29, 2020
The beauty company is releasing eight custom-branded augmented reality lenses, which Sn ...