- Big-Box Genius: Best Buy And Home Depot Lead Digital Race
Marketing Daily, Sarah Mahoney - Monday, October 15, 2018
By and large, chains are doing a better job of blurring t ...
- Walgreens, Kmart Kick Off Flu-Shot Campaigns
Marketing Daily, Sarah Mahoney - Friday, October 12, 2018
Walgreens is running a marketing campaign, including TV spots airing throughout t ...
- In Tech Push, Walmart Partners With Eko And PayPal, Tests Biometrics
Marketing Daily, Sarah Mahoney - Thursday, October 11, 2018
Working with Eko, the retailer intends to develop original content that ...
- Levi's Credits Activism With Surging Sales
Marketing Daily, Sarah Mahoney - Wednesday, October 10, 2018
Levi Strauss & Co. is reporting an 11% jump in sales, marki ...
- Barbie, Dove Get Ready For The Day Of The Girl
Marketing Daily, Sarah Mahoney - Tuesday, October 9, 2018
Brands aim to bring awareness to the many ways the world discourag ...
- With Birchbox, Walgreens Hopes To Up Its Beauty Game
Marketing Daily, Sarah Mahoney - Monday, October 8, 2018
The drugstore chain intends to start with offering Birchbox in 11 pil ...
- With Pop-Ups, Wayfair Hopes To Ace Real-Life Experiences
Marketing Daily, Sarah Mahoney - Thursday, October 4, 2018
The holiday-themed shops are scheduled to open in the Natick Mall ...
- Holiday Spending Should Grow -- But Will Malls Win?
Marketing Daily, Sarah Mahoney - Thursday, October 4, 2018
The International Council of Shopping Centers estimates 84% of all holiday shoppe ...
- NRF Predicts 4.3% Rise In Holiday Spending
Marketing Daily, Sarah Mahoney - Wednesday, October 3, 2018
While that is somewhat below last year's 5.3% gain, it still stan ...
- Were The '90s Really All That? Reebok Thinks So
Marketing Daily, Sarah Mahoney - Wednesday, October 3, 2018
Ads star six young influencers talking about the decade in a b ...
- This Holiday, Millennials Will Spend More, Reward Diversity
Marketing Daily, Sarah Mahoney - Tuesday, October 2, 2018
Shoppers care about diversity in retail staffing as well as advertising, accordi ...
- Schick Challenges Stereotypes In 'The Man I Am'
Marketing Daily, Sarah Mahoney - Monday, October 1, 2018
Being a man isn't what it used to be, and Schick ...
- Nordstrom Expands Local Concept, Crashes Site With New Line
Marketing Daily, Sarah Mahoney - Friday, September 28, 2018
Two more Nordstrom Locals -- an experimental format that offers shopping a ...
- Coffee + Dry Shampoo: Dove, Dunkin' Create Busy-Woman Combo
Marketing Daily, Sarah Mahoney - Thursday, September 27, 2018
The two brands are offering women the chance to earn a year ...
- Kaepernick Drives Record Engagement For Nike, Under Armour Hires Fashion-y CMO
Marketing Daily, Sarah Mahoney - Wednesday, September 26, 2018
Nike posted sales and earnings that beat expectations, while Under Armour hir ...
- Halloween Spending Creeps To Near-Record Levels
Marketing Daily, Sarah Mahoney - Tuesday, September 25, 2018
Pets will be creeping around, too, with 18% of humans in o ...
- H&M Recycles Velvet And Cashmere For Next Eco-Conscious Collection
Marketing Daily, Sarah Mahoney - Monday, September 24, 2018
The fast-fashion giant has vowed a shift to using only organic ...
- Thanks To Yoga Pants, Jeans Score Big Gains
Marketing Daily, Sarah Mahoney - Thursday, September 20, 2018
Thanks to injections of yoga-inspired stretch materials, denim is making a comebac ...
- Macy's Adds Facebook Deal, Neiman Marcus Makes Digital Hires
Marketing Daily, Sarah Mahoney - Wednesday, September 19, 2018
In another digital push, Macy's is expanding both virtual-reality and augmented-reality experienc ...
- First Holiday Forecast: Beefy Spending Gains Ahead
Marketing Daily, Sarah Mahoney - Wednesday, September 19, 2018
Deloitte expects holiday spending to rise between 5% and 5.6%, with sal ...
- In New Campaign, The North Face Explores Its Urban Edge
Marketing Daily, Sarah Mahoney - Tuesday, September 18, 2018
North Face's New Explorers initiative focuses more on an adventurous state ...
- Aldi Launches 'Shop Differentli' Campaign
Marketing Daily, Sarah Mahoney - Monday, September 17, 2018
Aldi may be serious about low prices, but its sense of hum ...
- Naomi Osaka Set To Land Adidas' Biggest Female Payday
Marketing Daily, Sarah Mahoney - Thursday, September 13, 2018
Days after defeating Serena Williams at the U.S. Open, Naomi Osaka h ...
- Bonobos Aims To Put Pants On Big Guys
Marketing Daily, Sarah Mahoney - Wednesday, September 12, 2018
Bonobos is adding more-inclusive sizes in its clothing to welcome new custome ...
- Chico's Asks Women To Wear Their Age
Marketing Daily, Sarah Mahoney - Tuesday, September 11, 2018
New video asks NYC women to wear a T-shirt that proclaims the ...
- Macy's TV Ads Show Real Women Looking Great While Achieving
Marketing Daily, Sarah Mahoney - Monday, September 10, 2018
BBDO NY's "Remarkable You" ads, featuring six smartly dressed professionals at wor ...
- JCPenney Takes Another Swing At Fashion
Marketing Daily, Sarah Mahoney - Friday, September 7, 2018
Retailer launches Artesia, a boho-style brand it hopes can win back so ...
- Showcasing Grace And Grit, Pure Barre Breaks First Campaign
Marketing Daily, Sarah Mahoney - Thursday, September 6, 2018
The Denver-based boutique fitness chain demonstrates ballerina moves in all-digital campaign, "Pu ...
- This Holiday, Will Brands Be Lost In Toyland?
Marketing Daily, Sarah Mahoney - Wednesday, September 5, 2018
While Walmart and Target scramble to fill the Toys R Us ga ...
- Nike Digs In, Will Run Kaepernick Ads On NFL Season Opener
Marketing Daily, Sarah Mahoney - Wednesday, September 5, 2018
For Nike, the Kaepernick hoopla is just part of a larger pl ...