- Baby Einstein Rebrands, Targeting Curiosity
Marketing Daily, Sarah Mahoney - Friday, July 20, 2018
The new ads follow adults backward in time, showing how their infa ...
- Amazon, Target Win Big On Prime Day
Marketing Daily, Sarah Mahoney - Wednesday, July 18, 2018
Target says its one-day sales event, which it billed as a " ...
- Reebok Cheers Women On In New #BeMoreHuman Ads
Marketing Daily, Sarah Mahoney - Tuesday, July 17, 2018
In a fun social twist, Reebok is also asking people to "Dona ...
- For Rebranding, Gymboree Taps '80s Roots, AR App
Marketing Daily, Sarah Mahoney - Monday, July 16, 2018
To increase relevance, it added a digital element, using a new a ...
- To Boost Engagement, Zulily Tries Whimsical 'Thrill Week' Campaign
Marketing Daily, Sarah Mahoney - Thursday, July 12, 2018
There will also be time-limited "Dashes for the Deal." It plans ...
- For Back-To-School, Parents To Spend More On Clothes, Less On Electronics
Marketing Daily, Sarah Mahoney - Thursday, July 12, 2018
"Laptops, tablets and smartphones are now an everyday part of household li ...
- Back-To-School Shoppers Ease Away From E-Commerce
Marketing Daily, Sarah Mahoney - Wednesday, July 11, 2018
Parents also seem to be losing interest in social media as ...
- Camping, Travel Gear Bright Spots In Outdoor Industry
Marketing Daily, Sarah Mahoney - Tuesday, July 10, 2018
While sales of tents, sleeping bags, and sleeping pads/mattresses have declined, produ ...
- Harry Potter Turns 20; Target, Scholastic Get Ready
Marketing Daily, Sarah Mahoney - Monday, July 9, 2018
For Scholastic, that means releasing editions of the seven-book series with n ...
- Coty Names New CMOs; Launches 'Personalized' Covergirl Video
Marketing Daily, Sarah Mahoney - Friday, July 6, 2018
A scroll thanking thousands of women for "inspiration" occupies most of Dro ...
- Americans Craving Comfort Kicks
Marketing Daily, Sarah Mahoney - Thursday, July 5, 2018
Athletic shoes are the top choice for those considering new shoes, ...
- Amazon Fires Up The Prime Day Hype Engines
Marketing Daily, Sarah Mahoney - Tuesday, July 3, 2018
Amazon is pumping the expanded event with giant "Smile boxes" that wi ...
- Walmart Goes 3D; Hires Design Guru At Officer Level
Marketing Daily, Sarah Mahoney - Monday, July 2, 2018
The discounter's latest efforts to upscale its e-commerce includes a 3-D shoppi ...
- Hump Day Holiday: More Travel, Less Spending
Marketing Daily, Sarah Mahoney - Thursday, June 28, 2018
AAA says it anticipates 46.9 million people will travel at least ...
- Study: Amid Online Gains, Grocery Stores Are Bouncing Back
Marketing Daily, Sarah Mahoney - Wednesday, June 27, 2018
Older shoppers lean more toward click-and-collect options. Millennials, meanwhile, are increasingly mo ...
- Nordstrom Goes For Laughs In New Ad Campaign
Marketing Daily, Sarah Mahoney - Tuesday, June 26, 2018
Each of the funny folk also appears in their own short "Sh ...
- Dove Makes A 'No Filter' Promise, Adds Mark To Ads
Marketing Daily, Sarah Mahoney - Tuesday, June 26, 2018
The effort stems from its research that 77% of women and 7 ...
- 'Just Do It' Turns 30; Nike Celebrates With L.A. Pop-Up
Marketing Daily, Sarah Mahoney - Monday, June 25, 2018
Nike is staffing the store with athletes, including NFL player Jared Gof ...
- Etsy, Marc Jacobs Beauty Push #Pride Beyond Parades
Marketing Daily, Sarah Mahoney - Friday, June 22, 2018
Etsy's effort goes to the essence of the rainbow and honors Gilbe ...
- Trader Joe's, Costco, Wegmans Top CX Surveys
Marketing Daily, Sarah Mahoney - Thursday, June 21, 2018
Other significant changes in the year's index include the nosedive of Sa ...
- T.J.Maxx Adds Debra Messing to Its 'Shecosystem'
Marketing Daily, Sarah Mahoney - Wednesday, June 20, 2018
When women are true to themselves, a study finds, 96% say th ...
- L.L.Bean Takes 'Be An Outsider' To Work
Marketing Daily, Sarah Mahoney - Tuesday, June 19, 2018
Bean says that while 87% of people in its research say th ...
- In #NBADraft Spots, Foot Locker Spoofs Infomercials
Marketing Daily, Sarah Mahoney - Tuesday, June 19, 2018
Called "One and done," this year's campaign hinges on both players' g ...
- Macy's, Pushing Customer Experience, Takes Stake in B8ta
Marketing Daily, Sarah Mahoney - Friday, June 15, 2018
B8ta, which started in 2015, with stores in San Francisco, New Yo ...
- Joann Fabric's New Format Aims To Make Crafting More Shareable
Marketing Daily, Sarah Mahoney - Thursday, June 14, 2018
"We don't think anyone has addressed this need before, and our resear ...
- Under Armour Uses VR To Max Steph Curry Starpower
Marketing Daily, Sarah Mahoney - Wednesday, June 13, 2018
On the heels of the team's win over LeBron James and t ...
- Hand-Painted Love: Carhartt Crafts Signs For Hard-Working Dads
Marketing Daily, Sarah Mahoney - Tuesday, June 12, 2018
With total spending predicted to reach $15.3 billion this year, 77% ...
- Ikea Teams Up With Adidas, Lego
Marketing Daily, Sarah Mahoney - Monday, June 11, 2018
The two companies are looking at more than just equipment and t ...
- Hello, Recommerce: The North Face Launches Used Clothing Line
Marketing Daily, Sarah Mahoney - Friday, June 8, 2018
It sends returned, defective or used clothes to the Renewal Workshop, whi ...
- More Than Gay: Marketers Miss Out On Larger "Q+" Audience
Marketing Daily, Sarah Mahoney - Thursday, June 7, 2018
While more marketers are happy to slap some rainbows on products wh ...