- Understand the consumer's heart
Show Daily, Staff Writers - Friday, September 19, 2008
Brands as a service tops brands as a product, says Nigel Morri ...
- TargetCast TCM - TOTO Washlet
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
A billboard in Times Square proved to be too cheeky for pri ...
- Spark Communications - Travelers
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
Sports fans glaze over when announcers offer sponsored trivia questions or opportuniti ...
- The Future of Media Issue Is Coming!
Media Magazine, Staff Writers - Thursday, September 4, 2008
The Future of Media is coming, and it's not what you th ...
- Goodby, Silverstein & Partners - Adobe CS3
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
Goodby, Silverstein & Partners built a competition around social media to promo ...
- Initiative - Lionsgate/Mad Men
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
The promotion of the DVD launch of the first season of M ...
- OMD - Visa/Visa Business Network
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
To help visa reach small business owners, OMD came up with ...
- Initiative - Lionsgate/The Condemned
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
In a campaign that could be executed only in print media, Initiati ...
- GSD&M Idea City - BMW
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
GSD&M Idea City innovatively wove ad creative for the launch of BMW ...
- MediaVest - Kraft/Starbucks
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
In a print-magazine first (and perhaps a last, since Condé Nast h ...
- 22squared - Lincoln Financial Group
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
Lincoln Financial Group is typically outspent in advertising 4 to 1, ...
- Fallon Minneapolis - Sci Fi Channel/Tin Man miniseries
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
The Sci Fi channel airs an original miniseries each year to bri ...
- Starcom USA/Saatchi and Saatchi - Miller High Life
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
Chicagoans 21 to 34 years of age thought of Miller High Li ...
- Fallon Minneapolis - Sci Fi Channel
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
Fans of Battlestar Galactica are 85 percent more likely to be hea ...
- OMD/Tribal DDB - McDonald's
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
McDonald's wanted to increase sales of Dollar Menu items by appealing ...
- Socialmedia.com/DotGlu - BMW of North America
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
BMW of North America already controls much of the premium auto marke ...
- Outrider - Showtime/The Tudors
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
Outrider's search campaign for The Tudors gets the nod because of i ...
- iCrossing - Lincoln Educational Services Corporation
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
iCrossing used search as a medium to drive traffic to Lincoln Education ...
- SMG Search - ESPN
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
SMG search used search to help ESPN capitalize on the hype surroundi ...
- Fallon Minneapolis - Travelers
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
You can stand under my umbrella, or interact with it on ...
- OMD - Nivea
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
If only getting rid of cellulite were as easy as popping Bubb ...
- OMD - Hershey's
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
Century-old Hershey's was perceived as just that: a company mired in yesteryea ...
- R&R Partners - Valley Metro
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
The public transportation agency in Phoenix gave R&r Partners a scant $40,0 ...
- Horizon Media/The NBC Agency - NBCU/Chuck
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
To promote the NBCU series Chuck, Horizon Media coordinated takeovers of high-profi ...
- Horizon Media/The NBC Agency - NBCU/Knight Rider
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
To raise awareness and attract viewers for the Knight Rider TV movi ...
- TMPG - Kraft/Post Honeycomb
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
To promote Post Honeycomb Cereal's Big Summer of Fun, TMPG came ...
- MediaVest - Mars/Dove
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
Dove Chocolate was looking to upgrade its role in the premium chocola ...
- MPG - Choice Hotels/Comfort Inn
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
To draw in a younger demographic, Comfort Inn used NBC's "Awkward Moment ...
- Starcom USA - Lego
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
Lego and Starcom went for total immersion with a Lego TV V ...
- Dieste Harmel & Partners - Frito Lay/Cheetos
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
This campaign goes beyond targeting to reach into the very heart ...