- Global Drive: Omnicom, McCann Jointly Win Major Chevrolet Account
MediaDailyNews, Steve McClellan - Tuesday, March 27, 2012
In a move that is considered unprecedented, General Motors confirmed that ...
- MEC Keeps $100 Million Activision Foreign Biz
MediaDailyNews, Steve McClellan - Tuesday, March 27, 2012
The UK banking services company Monitise plc has acquired the US compa ...
- Pahade Takes Initiative, Former Publicis, WPP Digital Star Succeeds Spengler
MediaDailyNews, Steve McClellan - Monday, March 26, 2012
Nick Pahade, a former top digital media executive at Publicis and WP ...
- Fuseideas Wins $13 Mil Bermuda Tourism Account
MediaDailyNews, Steve McClellan - Friday, March 23, 2012
Boston-based full-service ad shop Fuseideas has been appointed North American agency ...
- MDC's Doft: Better Metrics Gives Smaller Shops More Power
MediaDailyNews, Steve McClellan - Friday, March 23, 2012
For the last 10 or 15 years the media agency business h ...
- Mindshare Taps Brooks As Global Marketing Director
MediaDailyNews, Steve McClellan - Friday, March 23, 2012
Mindshare Worldwide has appointed Greg Brooks to the new role of glob ...
- Marketers Can Capitalize On Women's Social Media Engagement
Online Media Daily, Steve McClellan - Friday, March 23, 2012
Among younger women ages 18 to 29, nearly two-thirds check social med ...
- SAI Repositions Trollbeads Ad, Marketing Strategy
MediaDailyNews, Steve McClellan - Thursday, March 22, 2012
Trollbeads, the Copenhagen-based company, is considered to be one of the leadi ...
- WFA: End Secrecy Surrounding Agency Media Rebates
MediaDailyNews, Steve McClellan - Wednesday, March 21, 2012
A new survey by The World Federation of Advertisers indicates that med ...
- Tryon Joins UM North America
MediaDailyNews, Steve McClellan - Wednesday, March 21, 2012
Cassandra Tryon has joined the UM North America team as SVP, managi ...
- Gyro Names Hays Search Director
Online Media Daily, Steve McClellan - Wednesday, March 21, 2012
Ad shop Gyro has appointed Ethan Hays as search director. ...
- Banyan Branch Launches Media-Buying Unit
Online Media Daily, Steve McClellan - Wednesday, March 21, 2012
Banyan Branch, which bills itself as a full-service social media agency, ju ...
- MDC Acquires TargetCast, Forms Maxxcom Global Media
MediaDailyNews, Steve McClellan - Tuesday, March 20, 2012
MDC Partners has purchased TargetCast TCM, a New York independent media agen ...
- Lux To SVP, MD At Spark
MediaDailyNews, Steve McClellan - Tuesday, March 20, 2012
Brent Lux has been appointed senior vice president/managing director of media sh ...
- IPG: Mobile Key To Agency Growth
Online Media Daily, Steve McClellan - Tuesday, March 20, 2012
New research from Ernst & Young indicates that 88% of TV viewe ...
- MEC Taps Schwartz For Engagement Planning
MediaDailyNews, Steve McClellan - Monday, March 19, 2012
MEC has hired Scott Schwartz as senior partner, engagement planning. ...
- Jarvie Expands MediaCom COO Role
MediaDailyNews, Steve McClellan - Monday, March 19, 2012
Euan Jarvie, COO MediaCom U.S., is shifting to a similar role f ...
- Mediahub Wins NatGeo Assignment
MediaDailyNews, Steve McClellan - Monday, March 19, 2012
The National Geographic Channels has awarded its U.S. media account to Mediahu ...
- Resolution Social Launches, Optimizes Social Media Marketing
Online Media Daily, Steve McClellan - Monday, March 19, 2012
Prompted by technology platform partners and clients, as well as a marketpla ...
- OMD's Lux Joins SMG's Spark
Raw, Steve McClellan - Tuesday, March 20, 2012
Brent Lux has been appointed senior vice president/managing director of media sh ...
- Toshiba Lights Up Shelton With Marketing Account
MediaDailyNews, Steve McClellan - Friday, March 16, 2012
Toshiba International Corp., a Houston-based unit that is part of Japan's glob ...
- Company Reputation Translates Into Stock Value
MediaDailyNews, Steve McClellan - Friday, March 16, 2012
In the social media age, where word of a company can spre ...
- MediaCom's U.S. COO Jarvie Shifts To New EMEA Role
Raw, Steve McClellan - Monday, March 19, 2012
Euan Jarvie, COO MediaCom U.S. is shifting to a similar role f ...
- Mindshare Wins RAC Media Duties
MediaDailyNews, Steve McClellan - Thursday, March 15, 2012
Mindshare, the global media services network, has been awarded media responsibilities f ...
- Global Ad Budgets Shift To Emerging Markets
MediaDailyNews, Steve McClellan - Wednesday, March 14, 2012
Global marketing budgets are shifting to emerging markets. The World Federation ...
- Carat Downgrades 2012 For U.S., Maintains Global Outlook
MediaDailyNews, Steve McClellan - Thursday, March 15, 2012
Aegis Group media shop Carat issued a revised 2012 ad spending grow ...
- Revenue, Profit Soar At Aegis
MediaDailyNews, Steve McClellan - Thursday, March 15, 2012
Media agency holding company Aegis Group reported 2011 revenue of nearly $1 ...
- 4As Holds PR Conference To Address Changing Demands
MediaDailyNews, Steve McClellan - Wednesday, March 14, 2012
Next month (April 25-27), the American Association of Advertising Agencies is holdi ...
- WPP's Mindshare Wins Rent-A-Center Media Duties After Review
Raw, Steve McClellan - Thursday, March 15, 2012
Media shop Mindshare, a unit of WPP's GroupM has been awarded med ...
- Boothe Named CEO Spark Communications, Tasked With Creating Third Agency Net
MediaDailyNews, Steve McClellan - Tuesday, March 13, 2012
Chris Boothe, the new CEO at Spark Communications, a unit of Public ...